Tag: Advertising

STEREOTYPES ARE LAZY, DAMAGING AND INEFFECTIVE. HERE’S THE SOLUTION.

For decades advertising has been notorious for perpetuating stereotypes, but their continued use leads to ineffective work and damaging cultural norms. Here Madeleine Young, Strategist at BBH, outlines 4 practical steps agencies must to take make a positive impact on the work and the world. I was sixteen when I first appreciated the capacity of advertising to make my life...

STOP BUYING REACH AND START EARNING IT

Media is slowly suffocating social media. The relentless optimisation towards media efficiency and mass reach is resulting in shorter, less effective social banner adverts. This is disrupting people’s experience of social and not shifting brand metrics. It is time marketeers shifted their focus away from paid reach and towards organic resonance, writes Jack Colchester, Senior Data Strategist at BBH London....

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Part 3: Advertising is Dead, Long Live Advertising

This is the third post in a series based upon our submission to Wharton’s Advertising 2020 initiative. The structure we’re loosely following here: 8 years, 8 potential future opportunities, 8 things to do now. Previous instalments in the series are available here: Part 1 and Part 2. The final instalment will follow tomorrow. *** #5 Content Marketing: brands as content owners &...

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Part 2: Advertising is Dead, Long Live Advertising

This is the second post in a series based upon our submission to Wharton’s Advertising 2020 initiative. The first, introductory post in the series was published yesterday, here. The structure we’re loosely following: 8 years, 8 potential future opportunities, 8 things to do now. Subsequent instalments to follow over the next day or so. *** #2 Everything is Connected: The Rise...