Creatives, Know When to Ask for Help

Author: Kevin Roddy, Chief Creative Officer, BBH New York (follow at @tweetrod) Originally posted on Ad Age, August 23 2010 (link: http://j.mp/crf6Io) — I have a theory about why some “traditional” agencies aren’t evolving as quickly, or effectively, as they need to: because their creative directors aren’t admitting that they’re stupid. Now, hang on a minute. Before you take a...