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  • Everybody Technology

    4th December 12

    Authors: Mareka Carter and Kimberley Gill, Creatives, BBH London

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    When we look into our mystic crystal balls of the future, who knows what we’ll be using technology-wise? Well, we could just shrug our shoulders and wait to see, or we could roll our sleeves up and get involved on the front line of development.

    The charity Royal London Society for the Blind has a dream about the future of tech and they came to us to see if we’d help them promote it.

    It’s a concept called Everybody Technology, a dream that tech companies, developers and users all collaborate to create and design with everyone in mind, creating 100% inclusive technology.

    To make concrete RLSB’s vision, we enlisted the help of the person who we felt would best deliver and represent both the disabled and able bodied – the great physicist Professor Stephen Hawking.

    His words are a rallying call to developmental arms, being ‘spoken’ by men, women and children, from different cultures, backgrounds and abilities. It encourages joining the Everybody Technology group, to create a network of developers and users to drive a revolution in thinking forwards

    The iPhone and iPad are certainly the modern day shining examples of this revolution, technology that each and every one can use, in very different ways. But it began way back in 1880 – with two Italian lovers. A blind woman, who couldn’t write to her partner had to dictate her sweet nothings to someone else aloud. Not very private – so to overcome the adversity, her husband invented the typewriter for her. Which developed into the keyboard this very post was tapped out on…

    RLSB see a future where more technology originating for specific needs enters the mainstream, and vice versa, enabling everybody to live fantastic lives to our full potential. That’s a future we quite fancy living in.

    If you agree and you’d like to get involved in Everybody Technology, then share our film or sign up to the group here.