56 Sage Street

56 Sage Street: the story behind the game

Author: Ali Merry, Creative, BBH London

56 Sage Street – The Game – Game Play Video Trailer from 56 Sage Street – The Game on Vimeo.

The first release of 56 Sage Street – BBH London & B-Reel’s game for Barclays – went live last month and, we┬┤re happy to say, has just received NMA’s Campaign of the Month. Ali, one of the creatives behind the project agreed to tell us the story behind the game’s inception, how it got made and what the team learned along the way. (more…)