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  • Posts Tagged ‘1st Avenue Machine’

    • What do you get when you put together a hamster, a cuckoo clock & Fats Waller?

      21st April 10

      Posted by Ben Malbon

      Posted in creativity, online video

      Everyone at BBH New York is excited about the new work we’ve just launched for Google’s Chrome browser, follow-ups to the work we produced at the end of 2009.

      The first film is for Chrome Extensions, and demonstrates how users can personalize their browser. The music used is Fats Waller’s (Do You Intend to Put an End to) A Sweet Beginning?

      The second film is for Chrome Translate, the range of translation features that are built in to Chrome, and that enable users to seamlessly translate Internet pages from one language to another.

      Both of these films are quite unlike most other tech product demos. They use lo-fi, hand-made elements and simple metaphors to show how the products work. There’s no hype. No extravagant claims. We instead try and keep everything simple.

      As with our previous work for Chrome at the end of 2009, we worked with the extraordinary production team at 1st Avenue Machine in New York. The films were directed by 1st Avenue Machine’s Aaron Duffy & Tim Brown.

      We hope you enjoy them. They look particularly great in HD on YouTube (click through the videos and then select the HD button).

      And watch out for more new work for Google to come in the next few weeks.

      YouTube Preview Image YouTube Preview Image

      Credits

      Client: Google EMEA

      Titles: Google Chrome Extensions/Translate the Internet with Google Chrome

      Agency : Bartle Bogle Hegarty New York

      CCO: Kevin Roddy

      ECD: Calle Sjoenell, Pelle Sjoenell

      AD/CW: Maja Fernqvist

      AD/CW: Joakim Saul

      Head of Broadcast: Lisa Setten

      Senior Producer: Melissa Bemis

      Business Director: Ben Malbon

      Acct. Manager: Rossa Hsieh

      Production Company: 1st Avenue Machine

      Director: Tim Brown

      Co-Director: Aaron Duffy

      DP: Zak Mulligan

      Exec. Producer: Sam Penfield

      Line Producer: Keeley Gould

      Editorial Company: Lost Planet

      Editor: Charlie Johnston

      Assistant Editor: Christopher Huth

      Exec. Producer: Krystn Wagenberg

      Producer: Meagen Carroll

      Telecine: Company 3

      Telecine Artist: Billy Gabor

      Online Facility: Black Hole

      Online Editor: Tim Farrell

      VFX Company: Black Hole

      Producer: Tim Vierling

      Audio Facility: Plush

      Audio Engineer: Rob Fielack

      Music: Extensions

      Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos

      Title: (Do You Intend To Put An End To) A Sweet Beginning Like This

      Artist: Fats Waller

      Music: Translate

      Music Supervisor: Sara Matarazzo, Anna Lascurain & Stephanie Diaz-Matos

      Title: Plastic Sunshine

      Composed by: Steven Stern and Stuart Hart