Comments on: Plugging into Reality: APIs to connect the physical world http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world Marketing Skunkworks - new models around technology, entertainment and brands Tue, 22 May 2012 08:47:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Michael Monello http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-964 Michael Monello Sat, 01 Aug 2009 12:06:59 +0000 http://bbh-labs.com/?p=2876#comment-964 Richard, It was just myself and my two daughters, so the iPhone worked well. I had brought along headphones, but we didn't need them. My kids were totally into the story. We covered a lot of ground and usually they want to stop and rest or get a snack, but while we were playing the game they were completely focused on it. They loved interacting with the creatures most, especially the dragon. The pace was easy. We didn't run into any issues on that end, but I believe it's entirely location-based rather than time. We stopped along the path to smell the flowers which didn't affect the game in any way. My older daughter (6) was into the puzzles such as the word scramble, but I can see that aspect not working out so well with two older children and only one device. And they loved telling my wife the story and showing her the pictures when we returned. Ovaerall it was a great afternoon in Central Park. Richard,

It was just myself and my two daughters, so the iPhone worked well. I had brought along headphones, but we didn’t need them. My kids were totally into the story. We covered a lot of ground and usually they want to stop and rest or get a snack, but while we were playing the game they were completely focused on it. They loved interacting with the creatures most, especially the dragon.

The pace was easy. We didn’t run into any issues on that end, but I believe it’s entirely location-based rather than time. We stopped along the path to smell the flowers which didn’t affect the game in any way. My older daughter (6) was into the puzzles such as the word scramble, but I can see that aspect not working out so well with two older children and only one device.

And they loved telling my wife the story and showing her the pictures when we returned.

Ovaerall it was a great afternoon in Central Park.

]]> By: Nora Geiss http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-962 Nora Geiss Fri, 31 Jul 2009 18:54:00 +0000 http://bbh-labs.com/?p=2876#comment-962 Fantastic time. AND, deomstrative of what it really means to be a success in social media. More on that here: http://bit.ly/5sutF Thanks for bringing such a great concept to life guys! Fantastic time. AND, deomstrative of what it really means to be a success in social media. More on that here:

http://bit.ly/5sutF

Thanks for bringing such a great concept to life guys!

]]> By: Richard Schatzberger http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-943 Richard Schatzberger Thu, 30 Jul 2009 00:28:32 +0000 http://bbh-labs.com/?p=2876#comment-943 I love The Hidden Park, the fact that it is tightly integrated with a single location but doesn't interrupt any other service is the beauty of the digital aura which not only surrounds people but places. We have all watched the real estate tycoons fight for physical space and the often negative effects, but in this 'space' anyone can own the digital real estate. There's no planning commission or deeds to sign, you just take it by putting in or emitting your data and service. It's then (hopefully) open for other services to intertwine with their data. I think we will start to see a new type of mashup here (way beyond geo-wikipedia), never before could a company simply go in to a space and place their brand and service inside inside it with no permission. I think great things will happen when it's complimentary and really interesting things when it's competitive. - - - - Michael, I would love to hear more about what you and your kids liked about The Hidden Park (I played with it without kids) especially how one device worked for the whole family in a time and location sensitive game. I love The Hidden Park, the fact that it is tightly integrated with a single location but doesn’t interrupt any other service is the beauty of the digital aura which not only surrounds people but places. We have all watched the real estate tycoons fight for physical space and the often negative effects, but in this ‘space’ anyone can own the digital real estate. There’s no planning commission or deeds to sign, you just take it by putting in or emitting your data and service. It’s then (hopefully) open for other services to intertwine with their data.

I think we will start to see a new type of mashup here (way beyond geo-wikipedia), never before could a company simply go in to a space and place their brand and service inside inside it with no permission. I think great things will happen when it’s complimentary and really interesting things when it’s competitive.

- – - –

Michael, I would love to hear more about what you and your kids liked about The Hidden Park (I played with it without kids) especially how one device worked for the whole family in a time and location sensitive game.

]]> By: Greg Andersen http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-942 Greg Andersen Wed, 29 Jul 2009 22:31:50 +0000 http://bbh-labs.com/?p=2876#comment-942 Can't stop thinking about how this might create different group shopping dynamics. Or how a tourism destination like NYC might use something like this to create micro-incentivization to drive visitors to different parts of the City. Hmmm... Can’t stop thinking about how this might create different group shopping dynamics. Or how a tourism destination like NYC might use something like this to create micro-incentivization to drive visitors to different parts of the City. Hmmm…

]]> By: Farley Millano http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-941 Farley Millano Wed, 29 Jul 2009 20:39:35 +0000 http://bbh-labs.com/?p=2876#comment-941 mobile devices really brought interactions to another level, the perfect complement for human web - inserting us as an entity in the 'internet of things'. browsing was the main problem for mobile, but iphone taught manufacturers how to do that. in times like theses where *share* is the default option in most of the things we do, opting-out technology = opting-out socially. mobile devices really brought interactions to another level, the perfect complement for human web – inserting us as an entity in the ‘internet of things’. browsing was the main problem for mobile, but iphone taught manufacturers how to do that. in times like theses where *share* is the default option in most of the things we do, opting-out technology = opting-out socially.

]]> By: Conrad Lisco http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-940 Conrad Lisco Wed, 29 Jul 2009 19:57:48 +0000 http://bbh-labs.com/?p=2876#comment-940 @farley - In the past, digital and real-world experiences felt mutually exclusive because we were tethered to desktop and even laptop computers in order to access the Web. Today’s mobile devices have cut the digital umbilical cord, making Web-enabled experiences possible nearly any place, any time. @griffin - like you, I’m excited about Augmented Reality. The link you provided to Layar shows how mobile + AR enhances our understanding of our environment. Now, think about Town Holler + AR…what if we added Augmented ID by TAT? Basically, Augmented ID visualizes the digital identities of people you meet in real life using a mobile device. Users select the content and social links that they want to share with others. (LINK: http://www.youtube.com/watch?v=tb0pMeg1UN0). Essentially, mobile AR will not only enhance our understanding of our environment, but also of each other. @farley – In the past, digital and real-world experiences felt mutually exclusive because we were tethered to desktop and even laptop computers in order to access the Web. Today’s mobile devices have cut the digital umbilical cord, making Web-enabled experiences possible nearly any place, any time.

@griffin – like you, I’m excited about Augmented Reality. The link you provided to Layar shows how mobile + AR enhances our understanding of our environment. Now, think about Town Holler + AR…what if we added Augmented ID by TAT? Basically, Augmented ID visualizes the digital identities of people you meet in real life using a mobile device. Users select the content and social links that they want to share with others. (LINK: http://www.youtube.com/watch?v=tb0pMeg1UN0). Essentially, mobile AR will not only enhance our understanding of our environment, but also of each other.

]]> By: Patricia McDonald http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-939 Patricia McDonald Wed, 29 Jul 2009 16:43:35 +0000 http://bbh-labs.com/?p=2876#comment-939 Great post RIchard. Your point about the ability to overlay context on the various data streams we generate is a fascinating one and yet another way of bridging the gap between art and the algorithm-the ability to apply smart and nuanced context to the algorithm. Great post RIchard. Your point about the ability to overlay context on the various data streams we generate is a fascinating one and yet another way of bridging the gap between art and the algorithm-the ability to apply smart and nuanced context to the algorithm.

]]> By: Griffin Farley http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-938 Griffin Farley Wed, 29 Jul 2009 14:20:25 +0000 http://bbh-labs.com/?p=2876#comment-938 I haven't produced anything myself but I do love this Mobile Augmented Reality Browser: http://www.youtube.com/watch?v=b64_16K2e08&feature=player_embedded and I love the game that Area/Code made that attached GPS devices to real shark fins: http://playareacode.com/work/sharkrunners/ I haven’t produced anything myself but I do love this Mobile Augmented Reality Browser: http://www.youtube.com/watch?v=b64_16K2e08&feature=player_embedded

and I love the game that Area/Code made that attached GPS devices to real shark fins: http://playareacode.com/work/sharkrunners/

]]> By: Farley Millano http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-937 Farley Millano Wed, 29 Jul 2009 14:19:50 +0000 http://bbh-labs.com/?p=2876#comment-937 It's very cool to see the real world working as an extension of digital experiences. We used to see just the opposite. This makes the thesis of no difference between [on/off]line life even stronger. It’s very cool to see the real world working as an extension of digital experiences. We used to see just the opposite. This makes the thesis of no difference between [on/off]line life even stronger.

]]> By: Michael Monello http://bbh-labs.com/plugging-into-reality-apis-to-connect-the-physical-world/comment-page-1#comment-936 Michael Monello Wed, 29 Jul 2009 12:25:44 +0000 http://bbh-labs.com/?p=2876#comment-936 We are starting to see more and more interesting work being done in this direction, and not just platforms like foursquare aimed at young urbanites. The Hidden Park ( http://www.thehiddenpark.com/ ) is a location based iPhone game aimed at families with young children. My kids and I had a blast running around Central Park photographing dragons and other magical creatures last Saturday! I believe connecting digital and physical worlds is powerful, and it's not just about APIs and social platforms. Almost everything we've done at Campfire has had significant connections to the physical world because it adds meaning and context to both, and drives emotional involvement. We are starting to see more and more interesting work being done in this direction, and not just platforms like foursquare aimed at young urbanites. The Hidden Park ( http://www.thehiddenpark.com/ ) is a location based iPhone game aimed at families with young children. My kids and I had a blast running around Central Park photographing dragons and other magical creatures last Saturday!

I believe connecting digital and physical worlds is powerful, and it’s not just about APIs and social platforms. Almost everything we’ve done at Campfire has had significant connections to the physical world because it adds meaning and context to both, and drives emotional involvement.

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