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Participation Inequality, by Arts Alliance

15th October 10

Posted by Mel Exon

Posted in Cross-platform, media

Earlier this week @saneel and I were at Power to the Pixel’s Cross-Media Forum, contributing as part of a jury looking at 9 different projects competing for an ARTE Pixel Pitch Award (see who took part here). Whilst the talent and ideas were impressive, this post is to share something the founder of Arts Alliance, Thomas Hoegh, showed at the very start of the day. Thomas had just one slide, but it was killer. So simple and useful, we photographed it (badly) and then re-drew it for posterity:

Participant media model by Arts Alliance

We like the way it breaks down Jacob Nielsen’s 1:9:90 rule of participation inequality into something a little more chewy. The best bit about it? According to Thomas, this slide is 15 years old.

Our friend Dan Light (@danlight) live blogged Thomas Hoegh’s excellent keynote which you can check it out here.

For more about Power to the Pixel, have a look here or follow them on Twitter @powertothepixel.

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