What’s love got to do with it?

Brand love should be dead. Byron Sharp and the Ehrenberg Bass Institute should have seen to that. But many in our profession are still pursuing it. Brand differentiation. Loyalty beyond reason. It’s all alive and well. Perhaps because we have a fundamental need to be seen to make a genuine difference to society that goes beyond

Labs goes global

A few months ago we asked ourselves what might come next for BBH Labs. Well, it might have taken

Is it time to give your brand a voice?

BBH Labs interview with Marcel Kornblum, Head of Creative Technology, BBH London Voice is one of the big technological themes of 2017 and with Amazon now claiming that ‘Alexa’s speech is protected by the First Amendment’, it is time to listen in to the conversation around voice. Bots are already a channel that brands are

FEELING GOOD ABOUT MARKETING’S FUTURE

Written by: Lilli English & Will Lion (Heads of Strategy, BBH London) Here’s a useful squiggle. It’s a model of how things change. For the last few years it’s felt like we’ve been in the cauldron: a bubbling, unpleasant mix of low client and marketing confidence; a procurement culture that sees our services in the same

HOW TO GET CHIPPED UP. A CRASH COURSE IN BIOHACKING.

It’s a rainy Tuesday afternoon in Soho. I am at a cafe, waiting to interview a guy called Lee Porte. We have never met before, but I immediately recognise him. Lee immediately strikes you as as the archetypical geek – long hair, big beard, Mr. Robot T-shirt, an extremely nice guy. He also has a

Foresight, Hindsight & Insight

It is sadly ironic that The Simpsons predicted the outcome of the presidential election 16 years ago, while

Can we really make a difference?

Written by Lilli English (Head of Strategy, BBH London) I woke up in the early hours of Wednesday

What’s next?

That is the question that BBH Labs has always asked. When I walked into the office this morning, I felt a sense of nervousness but also excitement. On Friday a true BBH legend left the building and as @jeremyet mentioned in his farewell post, he handed over the precious keys to this blog. I promised

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Imagination, rekindled

Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending

Don’t Be Boring

Written by Phil Shipley, Annie Little and Josephine Kiernan Everyone knows that other people’s dreams are boring, but that you’re going to get told them anyway. The same is true about conference recaps. My half-baked reconstruction of the fascinating talks from last night’s Interesting conference is nothing compared to the joy and passion shared by