Brexit, or What Happens When You Don’t Have Big Ideas

Author, Richard Cable, Content Director, BBH London There’s a post being shared on social media that shows a scene of Armageddon under the legend ‘If we leave the EU’. Beneath it is an identical image under the legend ‘If we remain in the EU’. It’s a perfect expression of the dire predictions emanating from both

A Very Virtual Bedtime Story

Authors: Jab Borgstrom, Creative Director, Samuel Bowden, Producer and Jeremy Ettinghausen, Innovation Director, BBH London Doing something for the first time is a great feeling, but doing something so new that you don’t have the set of references, the criteria, to judge the work you’re doing is a wonderful, intimidating and educational experience. When Samsung offered us the opportunity to

All Together Now

Watching the music industry wrangle with disruption and try to redefine its offer *and* its revenue stream has been both a decent spectator sport and a cautionary tale. But the power of musicians to connect with their audience and push creative boundaries has remained undiminished, even as business models have mutated around them. Last week the

Chats with Bots

Author, Jeremy Ettinghausen, Innovation Director, BBH London and Labs AI bots are everywhere. Or at least, chatter about chatbots

The Last Click is not a New Jerusalem

At the end of last year, strategists at BBH London were ‘invited’ to compete for The Write and Black Sheep Prize, an internal writing competition. Answering the question ‘If I were a marketer today what zag (general or category specific) would I make?’ in 400 words didn’t faze their planning brains – there were many brilliant entries.  Here’s

Write and Black Sheep – Pt 1

At the end of last year, strategists at BBH London were ‘invited’ to compete for The Write and Black Sheep

On the Beach pt 2 – Awesome People Talking

Last week we sent Alana King, Strategist and Tom Willner-Reid, Commercial Finance Manager, to Silicon Beached. Here, Tom tells us about what he learned about creativity. Part 1 is here. At BBH I’m in Commercial. I’m not a creative. I observe creativity happening from a distance; I greatly admire the genius of those who sit in an

On The Beach pt 1 – A Conference for Everyone

Last week we sent Alana King, Strategist and Tom Willner-Reid, Commercial Finance Manager, to Silicon Beached. Here, Alana writes on the significance, or not, of a conference where all the speakers ‘happened to be’ women. Part 2 is here.   Something strange happened this week: I attended a conference (Silicon Beached) where all ten speakers were women.

The New Mission Control

Until about three hours ago, I thought that the people who sent rockets into space looked like this. Or him. or them. These guys maybe. But not *these* guys. Or this guy.   And definitely not her. And these two? No way. (actually, I’m still not sure about these two) Watching SpaceX’s PR video (above) showing the

Black Sheep Wanted

It’s thrilling to think that one day we might be looking to hire ‘Avatar programmers’, ‘Chief Drone Experience

A Year of Linking Dangerously

Wow. That was a year. Below a month-by-month selection of the linking and thinking that kept us ticking in 2015. Thanks, as always for reading and sharing so generously and thanks in particular to the many many thinkers, makers and doers who have inspired us this year. Happy Holidays. ************************* January kicked off with some

tl;dr – some recent longreads

Yes, we know that it’s all about video these days and streaming boxsets and hashtags and old people marooned on the moon, but for thousands of years humankind has used words to convey complex ideas and so here are lots of words, with a roundup of some of the best longreads that have recently crossed

The Case for Content

In last week’s Campaign, venerable ad-man Dave Trott launched a salvo aimed at ‘content’, the word and the

Medium Well Done

A little over a month ago we published our first post on Medium, the first platform we are