Is it time to give your brand a voice?

BBH Labs interview with Marcel Kornblum, Head of Creative Technology, BBH London Voice is one of the big technological themes of 2017 and with Amazon now claiming that ‘Alexa’s speech is protected by the First Amendment’, it is time to listen in to the conversation around voice. Bots are already a channel that brands are

WHY EXACTLY WAS THAT AD SO GOOD?

Written by: Lucian Trestler, Strategist BBH London As our last post hinted at, we’re getting a little obsessed with feeling here at BBH.  Nigel Bogle has always said ‘sell through the heart’.  We’ve always known it. The problem with feeling is it can get a little vague – make people happy.   Make people cry. But

FEELING GOOD ABOUT MARKETING’S FUTURE

Written by: Lilli English & Will Lion (Heads of Strategy, BBH London) Here’s a useful squiggle. It’s a model

HOW TO GET CHIPPED UP. A CRASH COURSE IN BIOHACKING.

It’s a rainy Tuesday afternoon in Soho. I am at a cafe, waiting to interview a guy called

GRIME, GAMING & KFC

At first glance these may look like three separate entities, but look a little closer into youth culture

Making the Right Magic Win

A BBH LA POV on Trump’s America and the post-truth media world. If you’ve read Paul Feldwick’s latest book retracing

Foresight, Hindsight & Insight

It is sadly ironic that The Simpsons predicted the outcome of the presidential election 16 years ago, while almost all of the polls and predictions run by the media just before the 8th November 2016 were wrong. Again, I might add, having experienced a very similar phenomenon just a few months ago following the Brexit

What’s next?

That is the question that BBH Labs has always asked. When I walked into the office this morning, I felt a sense of nervousness but also excitement. On Friday a true BBH legend left the building and as @jeremyet mentioned in his farewell post, he handed over the precious keys to this blog. I promised

error 410 Gone

Author, Jeremy Ettinghausen, Innovation Director, BBH Labs & BBH London 410 Gone Indicates that the resource requested is no longer available and will not be available again. This should be used when a resource has been intentionally removed and the resource should be purged. Upon receiving a 410 status code, the client should not request

Imagination, rekindled

Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending

Don’t Be Boring

Written by Phil Shipley, Annie Little and Josephine Kiernan Everyone knows that other people’s dreams are boring, but that you’re going to get told them anyway. The same is true about conference recaps. My half-baked reconstruction of the fascinating talks from last night’s Interesting conference is nothing compared to the joy and passion shared by

Bits to Blogs to Bots – Goodbye from @Melex

A few weeks ago Mel Exon (yes, that @melex), BBH Labs co-founder and BBH London MD, broke the news that she was leaving the Black Sheep pastures for, er, pastures new. It’s taken us a while to get over the trauma but we’ve managed to prise this piece from her, covering Labs, nineteen years at

The End of Words? Let’s Hope Not

Author, Jeremy Ettinghausen, Innovation Director, BBH Labs and BBH London Working at Penguin Books in 2000 I recall plenty of excitement about a brand campaign featuring black-and-white documentary photography with the caption ‘be here’ in Penguin orange. The striking images and absence of any actual books certainly made the work stand out from the mass of

Brexit, or What Happens When You Don’t Have Big Ideas

Author, Richard Cable, Content Director, BBH London There’s a post being shared on social media that shows a scene of Armageddon under the legend ‘If we leave the EU’. Beneath it is an identical image under the legend ‘If we remain in the EU’. It’s a perfect expression of the dire predictions emanating from both