WHY NEEDY BRANDS WILL NEVER MAKE GREAT ENTERTAINMENT

Great entertainment is transgressive. It breaks the rules and provokes your emotions. Brands must overcome their need to be liked and challenge their audiences if they want to create entertainment that truly impacts culture, writes Richard Cable, Editorial Director at BBH London. If great advertising and great entertainment have one thing in common, it’s that they

What’s love got to do with it?

Brand love should be dead. Byron Sharp and the Ehrenberg Bass Institute should have seen to that. But

Is it time to give your brand a voice?

BBH Labs interview with Marcel Kornblum, Head of Creative Technology, BBH London Voice is one of the big

WHY EXACTLY WAS THAT AD SO GOOD?

Written by: Lucian Trestler, Strategy Director, BBH London As our last post hinted at, we’re getting a little

FEELING GOOD ABOUT MARKETING’S FUTURE

Written by: Lilli English & Will Lion (Heads of Strategy, BBH London) Here’s a useful squiggle. It’s a model

GRIME, GAMING & KFC

At first glance these may look like three separate entities, but look a little closer into youth culture today and you will see that they are inseparably tangled together. Grime stars love gaming; they love talking about it online and they love writing music about gaming. The gaming elite have reciprocated this inter-genre love; KSI

Making the Right Magic Win

A BBH LA POV on Trump’s America and the post-truth media world. If you’ve read Paul Feldwick’s latest book retracing the history of our industry, you’ll know that the debate on whether logic or magic is best at building successful brands has been raging ever since the lights were turned on on Madison Avenue. The hard cold facts or the emotional

Foresight, Hindsight & Insight

It is sadly ironic that The Simpsons predicted the outcome of the presidential election 16 years ago, while almost all of the polls and predictions run by the media just before the 8th November 2016 were wrong. Again, I might add, having experienced a very similar phenomenon just a few months ago following the Brexit

Can we really make a difference?

Written by Lilli English (Head of Strategy, BBH London) I woke up in the early hours of Wednesday

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Imagination, rekindled

Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending