Making the Right Magic Win

A BBH LA POV on Trump’s America and the post-truth media world. If you’ve read Paul Feldwick’s latest book retracing

Foresight, Hindsight & Insight

It is sadly ironic that The Simpsons predicted the outcome of the presidential election 16 years ago, while

Can we really make a difference?

Written by Lilli English (Head of Strategy, BBH London) I woke up in the early hours of Wednesday

What’s next?

That is the question that BBH Labs has always asked. When I walked into the office this morning,

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Imagination, rekindled

Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending

Don’t Be Boring

Written by Phil Shipley, Annie Little and Josephine Kiernan Everyone knows that other people’s dreams are boring, but that you’re going to get told them anyway. The same is true about conference recaps. My half-baked reconstruction of the fascinating talks from last night’s Interesting conference is nothing compared to the joy and passion shared by

Bits to Blogs to Bots – Goodbye from @Melex

A few weeks ago Mel Exon (yes, that @melex), BBH Labs co-founder and BBH London MD, broke the news that she was leaving the Black Sheep pastures for, er, pastures new. It’s taken us a while to get over the trauma but we’ve managed to prise this piece from her, covering Labs, nineteen years at

The End of Words? Let’s Hope Not

Author, Jeremy Ettinghausen, Innovation Director, BBH Labs and BBH London Working at Penguin Books in 2000 I recall plenty of excitement about a brand campaign featuring black-and-white documentary photography with the caption ‘be here’ in Penguin orange. The striking images and absence of any actual books certainly made the work stand out from the mass of

Brexit, or What Happens When You Don’t Have Big Ideas

Author, Richard Cable, Content Director, BBH London There’s a post being shared on social media that shows a scene of Armageddon under the legend ‘If we leave the EU’. Beneath it is an identical image under the legend ‘If we remain in the EU’. It’s a perfect expression of the dire predictions emanating from both

A Very Virtual Bedtime Story

Authors: Jab Borgstrom, Creative Director, Samuel Bowden, Producer and Jeremy Ettinghausen, Innovation Director, BBH London Doing something for the first time is a great feeling, but doing something so new that you don’t have the set of references, the criteria, to judge the work you’re doing is a wonderful, intimidating and educational experience. When Samsung offered us the opportunity to

All Together Now

Watching the music industry wrangle with disruption and try to redefine its offer *and* its revenue stream has been both a decent spectator sport and a cautionary tale. But the power of musicians to connect with their audience and push creative boundaries has remained undiminished, even as business models have mutated around them. Last week the

The Last Click is not a New Jerusalem

At the end of last year, strategists at BBH London were ‘invited’ to compete for The Write and Black Sheep Prize, an internal writing competition. Answering the question ‘If I were a marketer today what zag (general or category specific) would I make?’ in 400 words didn’t faze their planning brains – there were many brilliant entries.  Here’s

Write and Black Sheep – Pt 1

At the end of last year, strategists at BBH London were ‘invited’ to compete for The Write and Black Sheep