21st February 14
Posted in Creativityforgood
For a few years now, BBH has supported The International Exchange, “a leadership development programme that combines the expertise of corporate communications and the needs of NGOs to create positive sustainable change.” BBH signed up in 2010, you can too. For more background, check out our interview back in 2010 with TIE’s founder, Philippa White, here. This year’s BBH candidate for TIE was Nicolas Jayr, whose fundraising efforts were something of a phenomenon – you may remember this and this. This is the story of how he put those funds to good use.
Author: Nicolas Jayr, @nicolasjayr, BBH London
The coastal city of Recife in Brazil is home to 1.5 million people and is soon to become a World Cup host city. It is also home to hundreds of homeless children living on the streets, who are exposed to drugs, gangs, prostitution and violence.
However help is at hand. Grupo Ruas e Praças is a Recife based NGO fighting to help children and adolescents on a daily basis. Using tailored arts and cultural projects, they infuse the children of Recife with a sense of self-determination to help them build positive lives off the streets.
Together with Klaus Thymann, a Great Guns film director and photographer, I travelled to Recife via the T.I.E. initiative (The International Exchange) in November 2013. Working with local creative agency Melhor Communicação we developed a communication strategy to give NGO Grupo Ruas e Praças the voice it deserves to raise awareness of the reality in the streets of Brazil.
The campaign #TEMVIDANASRUAS (‘There is life in the streets’), shot over 4 days with actual street kids working with the NGO, paints a picture of hope by showing what Grupo Ruas e Praças does in giving the children the attention and support they need. The campaign, featuring a short-documentary, visually striking posters and a new site developed locally, gives the audience a chance to see Recife’s street children in a different light – capturing their courage, talents and genuine dreams.
A lot of people who read this blog contributed their time and money, so we wanted to say a giant public thank you to all of you and our partners by sharing the work here that you helped make possible.
The project was part of The International Exchange (T.I.E.) program, a social enterprise that brings together the world of communications and NGO in developing countries, to which BBH partners since 2010, and was funded through the City of Good (www.cityofgood.me) initiative that Nicolas created to raise money for the project at BBH. Production was supplied pro-bono by Great Guns and Glassworks and renowned American producer Diplo, who has strong ties to Brazil and its favelas through his ‘Favela on Blast’ projects, and who provided the genius soundtrack.
17th February 14
Posted in technology
We’ve enjoyed our friend Carol Ong’s digital digest out of BBH China for a good while now and it feels long overdue to share it. She has kindly agreed to cross-publish a monthly round-up of the best digital and technology stories coming out of China and Asia Pacific that she gathers at her blog. More on some broader implications to follow next month. For now, the February edition.
Author: Carol Ong, Associate Creative Director, BBH China (@cbongga)Hi everyone,
I started a Digital Digest email group last year to curate some cool stuff I find in the digital space, particularly in China and Asia. A personal project originally intended for colleagues and clients, it got good feedback, and when other people asked to be in the mailing list…. I decided to post the newer Digital Digest to a more public space, on my personal blog (warning, lots of baby pictures!).
Mel also asked me to do a “Best of Digital Digest” on a monthly basis for BBH Labs. So here it is for this month. Happy Chinese New Year!
Just tap this link to go directly to the Digital Digests.
Last year, upcoming Chinese mobile XiaoMi made the global tech geeks sit up and notice when Android star Hugo Barra joined them. He made a presentation in Paris on the amazing potential of China. Such as: disposable income triples in the last 8 years. 122+ billionaires and lots of them in the their 40s and 50s. Ecommerce, mcommerce, mobile social media and China’s version of Pay Pal are much bigger and better than their US counterparts.
Have you tried hailing cabs in China and none would stop even if they’re all empty? Taxi booking apps exploded in 2013. People started “bidding” for cabs, by guaranteeing tips. The biggest ones, Kuaide and Didi, are backed by Alibaba and Tencent respectively. In 2014, you can now use WeChat to book, bid, and pay Didi!With the rise of mobile came the rise of GIFs. But it’s so hard to search for the right GIFs, isn’t it? Not anymore. Enter frame Giphy (pronounced as Jiffy). It’s the search engine for GIFs. Try it, search “puppies”. You’re welcome.Very good tips for online films and TVCs.Wechat evolves faster than a newborn baby! I believe this is the Chinese social platform with the most potential to become global (not Sina Weibo). Wechat’s reached 270million active users last November 2013, and 600 registered users. It’s the new marketing favorite and the uses seems endless. Here are some interesting ways brands used Wechat.
See all public Digital Digests: http://trevorxfiles.com/
That’s all folks! See you next month!Carol
11th February 14
Posted in Experiments
As Jeremy hinted at last week, we want to make more experiments this year. One of the key things we took away from Robotify is the need for a more modest approach that genuinely allows for speed, failure, mess … experimentation, really.
So for this year, we’ve baked lightness and pace into the process itself in order, we hope, to accelerate learning, but also to have more fun.
Our ambition is to create and release 10 experiments in 2014. We will do this by adopting a ‘hit and run’ approach to the exercise. Each month we’ll pose a new question, and we’ll run a live session to generate and prototype answers. We’ll force ourselves to ship something within 25 days and with a tiny budget – the month’s experiment needs to have sailed before we agree on the next brief.
We might end up with 10 failures, but we’re certainly hoping for 10 pieces of learning, 10 horizons broached, many more new people met and at the very least, to have done something fun with something new, every month for a year.
This new framework means our focus will be on people before machines, behaviours before builds and live development, not drawn out processes. Inspiration might come from platforms, from partners or from people’s imaginative uses of technologies and the web. It could come from anywhere really, as long as it gives us an opportunity to learn.
As well as more experiments, we’re also looking for more involvement from more people. So we’re going to be inviting the whole of BBH and our partner MediaMonks to experiment with us, and a bit later this year, look at how we can go even more open source. For now, we’ll post the question up on the blog before we run the working session and welcome comments and insight. And, as we did with robotify.me, we’ll make the learning process itself transparent, with briefs, ideas, and development being posted in (almost) real time on our new experiments platform.
This new home for Labs experiments is thinky.do. From now on, this is where anyone interested can follow the erratic ballads of Labs experiments, though of course we will point at new thinky.do activities from here and from our twitter every now and again.
If you head there now, you’ll see that we’ve put up our question for the first experiment of the year. It’s all to do with crypto currencies and the creation of value. We’re holding our first live session this afternoon at BBH in London, so expect to hear more very soon.
We’re excited about switching up a gear in experimentation and we’re definitely curious to see what happens. If you’d be interested in joining us for the ride, please drop a note to firstname.lastname@example.org, leave a comment here or at thinky.do.
7th February 14
Posted in robotify.me
Tyrell: Would you … like to be upgraded?
Batty: I had in mind something a little more radical.
Tyrell: What … what seems to be the problem?
Blade Runner, 1982
Robotify.me – what we did, what we learned and what we’re doing now
In December 2012 we launched robotify.me, an experiment to test our hypothesis that seeing social media behaviour visualized could actually influence and change those behaviours. Perhaps, we asked ourselves, data visualisation might reveal surprising nuances of social media behaviour which might otherwise be overlooked?
How would it feel to compare activity – likes, links, retweets, checkins, photos – with the rest of the group’s data? Would the transparency of the visualisation cause any changes in social behaviour? Would inveterate retweeters be shamed into posting more original content? Could we encourage more checking in, more posting of photographs, more liking by visualising the effect that it had on the robot?
Robotify.me was also another opportunity to learn and experiment with process. Could we create a service rather than a campaign? Could we work fast and lean and create a mvp? Could we create a product without a brief, without a client?
A little over a year on, the answers to some of these questions are in. The first thing to say is thanks. Thanks to the team who worked so hard (and gave their time so generously) on robotify.me and thanks to everyone who took part in this project. Thousands of you created robots and we loved seeing the project come to life, reading the tweets, hearing your thoughts and feedback on this thing we’d made.
Much of what we learned is displayed in the infographics accompanying this post and some of our early learnings were incorporated into changes we made live on the robotify site in the early go-live days and weeks. Perhaps our major learning was to do with storytelling – if we wanted people to learn a little about themselves we should, perhaps, have shown more, and told more explicitly. Knowing when to intrigue and when to explain is something we will take with us in the future.
We also learned that when you have a team with demanding day jobs it’s impossible to schedule daily scrums and the focus and scheduling required for an iterative workflow are not easily applied to side projects. When we plan future Labs experiments (and more on that very, very soon) we’ll definitely be thinking about the sorts of projects that lend themselves to a leaner approach. Stretch is good, but restraints will help define scope from the very beginning.
So, we’re going to be pulling down the shutters on this particular garage and disassembling the robotifier, cleaning down the work surfaces and wiping down the whiteboard in preparation for a new swathe of Labs experiments, robotify learnings fresh in our minds. We’ll be keeping the service up in it’s current form for another month, so you can still create a new robot, revisit your robot mirror-self or download and print out your robots for your digital files.
Finally, thanks again for supporting our Robotify.me experiment.
Bleep. And out.
13th January 14
Posted in technology
Author, Helen Lawrence, Social Engagement Director, BBH London
“Two high pressure jobs, probably the city. Foreman’s a medical secretary, trained abroad, judging by her shorthand. Seven are married and two are having an affair, with each other it would seem. Oh and they’ve just had tea and biscuits. Would you like to know who ate the wafer?”
Ah, Sherlock. Impossibly switched on and observant to the point of obsession, though ultimately a troubled man for it. These scenes of fast paced detectivery delight the audience, but leave Sherlock a frustrated man. Too much going on, not enough pace, no one is keeping up, he can’t switch off, nobody else can switch on, notice something, notice something, notice something…
The trends for CES were set in stone before the last crumb of mince pie was brushed off a knee – automotives, 3D printing, gaming, TVs, phones & tablets, wearables, smart homes. And of course, the nerd glue holding all those together – connected devices. I’m struggling to think of a single product shown at CES that didn’t connect to something else in some way. Razer, Garmin, Epson, Sony, LG and Spree all launched some form of self-tracking wearable at CES.
So, nothing unexpected there.
Again, nothing unexpected there.
Each product was, in itself, a good idea (curved TVs being somewhat of an exception), but look at it all collectively we’re in a bit of a nightmare. We’re back to Sherlock. Notice something, notice something, notice something… beep, beep, beep, beep.
None of it works together. A lack of interoperability across devices and platforms will suck our time, not give it back to us. Endless notifications leave us stuck in an inescapable chain of device control. The traffic is bad. Get the heating to come on later. Delay the slow cooker turning off. Record the show you’ll miss. Get the washing machine to come on later. Stop 3D printing the cake decorations.
Brilliant that we can control such things. Amazing. But we’re looking at maybe a dozen apps here, all independent and all probably built on the manufacturer’s own proprietary system. If nothing else, the dominance of ‘smart phone controlled devices’ at CES will inevitably mean we all run out of battery about five minutes after leaving the house. I’m serious about this one – Mophie are going to sell a whole load of extra battery packs if we’re all going to start controlling our slow cookers from a meeting room.
So, for 2014 and then ahead to CES 2015, I’m less interested in the devices themselves, but instead the platforms and systems that bring them together. Will we see an open platform and data standards for device control and tracking, allowing developers to add the cross device connectedness that the manufacturers can’t? Security is a big issue, of course, but until then expect 2014 to be the year your wrist doesn’t stop buzzing with notifications. Perhaps embrace it, buy a deerstalker hat and a great coat. Rival Sherlock with your real time knowledge of any situation. Notice everything. But don’t expect it to be a smooth ride, just yet.
1st January 14
Posted in animation
In what can best be described as a blistering decision, New Jersey legalized online casino gaming in November 2013. Governor Christie was keen to shake things up and he’s no slouch when it comes to applying pressure. Christie’s vision is deeply rooted in the success of his home state, New Jersey. After the once-thriving Atlantic City hit a rough patch following the recession, 4 casinos shuttered and only 8 remain. Atlantic City gambling revenues increased every year from 1978 to 2006, peaking at $5.2 billion. Since 2007 however, it’s been all downhill for America’s favorite East Coast gambling destination.
Casino revenues have been dropping for 7 straight years from the $5.2 billion high in 2006 to $2.8 billion in 2013. Overall, that represents a drop of 53% with more to come in 2014. The 2013 slot win was a fraction over $2 billion and the table win was $798 million. The big man – Christie – had to counter with hard-hitting policies to stop the haemorrhaging, and that’s precisely what was done with new regulation aimed at legalizing online casino games. It’s no mean feat finding the biggest names in the business and getting them to fight it out for online gaming supremacy. But that’s what CaesarsCasino.com did when it went toe-to-toe against the competition in New Jersey.
Owned and operated by Caesars Interactive Entertainment (CIE), Caesars Online Casino now offers a virtual gaming platform featuring an impressive array of HTML 5 compatible games. The beauty of the online gaming platform is that players can enjoy the self-same casino excellence that has come to signify the Caesars brand. For over 30 years, Caesars has dominated traditional casino-style entertainment, and online gaming is the new frontier. The no download gaming platform offers no holds barred action. The games come at you fast and furious, direct off your browser and there is no respite from the adrenaline loaded entertainment. It’s akin to the electric atmosphere of being ringside at an MMA punch-up, as the big boys and big girls fight for glory.
Stepping into the Gaming Ring: Caesars Online Casino Hits Hard!
New Jersey is known for its rough and tough attitude, but there’s also a compassionate side that locals often allude to. At CaesarsCasino.com players across the Garden State can register, and play for real money. However, there are strict qualification requirements for all players: only players aged 21 and above can play real money games at Caesars Online Casino and all players must be physically present in the state of New Jersey. After lots of tweaking with the technology, geolocation tracking can now accurately pinpoint a player’s precise location.
It’s been a slugfest getting to the top, but this online casino is a brawler. In just a few months, the brand became the most respected name in online casino entertainment in the state of New Jersey. Players can easily make deposits and play real money casino games online. There are multiple convenient payments options including the Caesars Atlantic City cage, bank wire, Visa credit card, MasterCard, ACH, Neteller, and PayNearMe. There are 3 withdrawal methods including Neteller, check and USPS for players to use. Provided you have the funds available in your account, and provided you have met the wagering requirements, you’re free to withdraw your money.
Gaming Variety for High Rollers and Low Rollers
There is plenty of gaming variety for players to enjoy, including table games, slots games, video poker, roulette and everyone’s favourite casino card game, blackjack. To get players in the mood, there is $10 free for all players who register an account. Plus, you get to enjoy a dollar for dollar matching bonus up to $300. This is plenty of bankroll firepower to try your luck at any of the fun-filled slots, table games and skill based games like blackjack. Top titles include: Quick Hit Platinum, Cats, Chilli Gold, Monopoly Plus, Cleopatra and 5 impressive blackjack variants. Whether you’re a novice or a pro, blackjack is definitely the game to beat. It offers a low house edge, and players of all skill levels can go toe to toe against the dealer for the ultimate glory.
Blackjack Micro Limit 10, Blackjack Micro Limit 25, European Blackjack, Sidebet Blackjack and Vegas Blackjack are available. Each of these games ramps up the excitement with big winning potential on every hand. Players can employ basic blackjack strategy to improve their winning chances against the house. A great way to gain experience without wagering any real money, is to practice online blackjack games for free. Once you gain a level of proficiency in your game, you can switch over to real money mode and start raking it in.
Caesars Online Casino includes a complimentary blackjack strategy chart in each and every game. Players can use this chart to help them make statistically sound decisions in each of the hands that have been dealt. Games begin with players being dealt 2 cards face up and 1 card being dealt face up to the dealer. Players must base all of their betting decisions on what is known. You can choose to hit – always a favourite with MMA fans –, stand and take whatever punishment is being dealt to you, split, or take insurance if you suspect the dealer has blackjack.
18th November 13
Latest in a series of cross-posts we’re publishing here from the monthly tech column we write for Marketing magazine in the UK. This article first appeared in the October edition.
For half a decade or more, marketers have been told to expect ‘the year of mobile’ as we watch helpful graphs plot an inexorable path to where x marks the spot: the moment mobile overtakes desktop usage globally. And yet still we see mobile marketing spends failing to keep up with user behaviour (source: KPCB, Internet Trends report, May 2013).
Some businesses are notable exceptions. It’s no surprise that smartest and most marketing-savvy of CEOs, Burberry’s (now outgoing) CEO, Angela Ahrendts, recently declared a wholesale commitment to a mobile first strategy:
“Our design teams design for a landing page and the landing page dictates what the store windows will look like, not the other way round. In creative media, they’re shooting for digital, then we are turning it back to physical… now let’s do everything for mobile and then take it back to desktop.” (CEO Talk, Business of Fashion, September 2013)
Okay, so this approach may not work perfectly for every geography, category and every audience (Ahrendts is clear that their core target audience are Millennials), but if a company the size of Burberry can adopt behaviour like this and win, what’s stopping other organisations?
With the benefit of hindsight, the issue is easier to call. We’ve had at least three false dawns for mobile marketing:
i. innovations in hardware, specifically tablets
ii. mobile apps
iii. responsive design practice
Don’t get me wrong, each of these has brought tremendous value in multiple ways, but none of these has provided a perfect solution to marketing on the move. We know most tablets stay at home. Branded apps fail more often than not (as I’ve shared before in this column, 80% of branded apps have less than 1,000 downloads according to Deloitte data published in 2011). Responsive design is an elegant solution some of the time, but of course can’t solve every communications and design issue all of the time, particularly with banners.
Truthfully, most marketers still stare at the real estate available on a mobile ‘phone and frown at the tiny little ad units with even tinier little links contained within them.
So what now? Enter cards. Yes, cards. They don’t sound like the key to the mobile marketing universe, but bear with me for a bit. Cards, aka modules, are not new in digital media, services like Pinterest and Flipboard are built on cards, for example. What is exciting is how cards are rapidly emerging as an elegant design pattern to distribute individual, small packages of information (if you’re a marketer, a light bulb should have just gone off in your head). Witness Twitter Cards (enabling multi-media data to appear in-stream alongside tweets), Google Now, Spotify’s Discover service, not to mention Google Glass, for which “timeline cards are core to the user’s interaction” according to their developer guidelines.
It’s important to note cards aren’t simply an html rectangle; think instead of a manipulatable pattern you can arrange in stacks, flip over or fold to expand or contract the information. Aggregated content can be marshalled and presented depending on different, personalised criteria: location, interests, behaviour etc.
Quite fundamentally, the likes of Google Now show us how mobile use is forcing a move away from a web that mimics the publishing world of old (linked pages of content), to individual, dynamic and shareable pieces of content instead. Cards that feel beautifully native to a mobile experience, not a mobile version of something born on a desktop. As cards as a communication canvas becomes a new norm, it strikes me the opportunities for more effective, more exciting mobile work will only grow.
Perhaps finally, we have found an elegant solution to the real estate of a small screen.