27th February 10
This is a stunning piece of film, shot by Sam O’Hare in NYC, in miniature and using a shallow depth of field. Worth noting right at the outset that the tilt-shift effect was faked in post (but the overall effect is far from lessened because of this).
For best results hit HD and watch in full screen. And turn it up.
There’s a really great interview with O’Hare here, on the Aero Film site. Here’s a sample, in which O’Hare talks about the equipment he used in putting this together. It involved over 35,000 stills.
The music is perfectly matched. It was specially written by Rosi Golan and Alex Wong, and composed by Human.
If you watch carefully there are some priceless moments, usually involving tiny characters doing things that look other-worldly when viewed in this way (I particularly like the scene in which someone sneaks out on their roof – this is shot in the height of the hottest part of the summer of 09 – to have a quick cigarette). One of the slightly odder things about the film is that despite seeing hundreds of people across the five minute piece, we don’t see a single face. This adds to the surreal, almost fake quality of the film.
Thanks to @finnbarrw for the heads-up.
23rd February 10
BBH Labs will be streaming today’s Burberry London Fashion Week show live in the below video players from 4pm GMT / 11am EST. Thanks to some clever player tech, the show will be broadcast on 73 other websites including Vogue, Grazia, CNN, Sky News, The Times, The Daily Beast and Yahoo. The player is also optimised for iPhone viewing.
Over at http://live.burberry.com the video stream will be complimented by live comments from global Burberry fans. Visitors can log in with their Facebook / Twitter sign in and post comments live as the new collection comes down the catwalk.
Finally, in a fashion and technology first, the show will also be broadcast live in stunning 3D to global VIP events in Los Angeles, New York, Paris, Dubai and Tokyo. You can read more about the project here:
Thanks to VideoJuicer for some very clever player technology.
BBH is a strategic digital partner of Burberry.
22nd February 10
Posted in crowdsourcing
“The world is becoming too fast, too complex and too networked for any company to have all the answers inside.” Yochai Benkler, Yale University, from The Wealth of Networks
Our collective interest in crowdsourcing (the creative and commercial opportunities and challenges it throws up) seems to be on an exponential curve only matched by the controversy and misunderstanding still surrounding the topic. Cue Rick Liebling’s eBook, Everyone is Illuminated, out today, a compendium of constructive thinking on the topic to date. As experiments in crowdsourcing start to unfold and the world waits to see just how sustainable it is a marketing tool, his primer aims to shed light on the whole area by gathering (in part crowdsourced, of course) insight and hands-on experience of crowd sourcing together in one handy place. We were happy to make a contribution to the eBook and caught up with Rick to tell us more about the project. Check out his introductory post here too.
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22nd February 10
Posted by: Richard Schatzberger, Director of Creative Technology, BBH New York
BBH is looking for a rare breed of person to be part of the evolving Creative Technology team in New York. Creative Technology at BBH is the fusion point between bleeding edge technology, the creative teams, brands, & people. Inventing and discovering new ways to connect with people and bring rich creative ideas for brands to life in the digital world.
Does this sound like you? Read on . . .
First and foremost you are a creative visionary with a deep passion and knowledge of the digital world; most importantly, you actually *make* things.
You never stop tinkering, playing with things, hacking and combining to create new species. Your life is a digital social experiment; the way you live exposes the way you think, and what you make defines who you are. You love to watch people and uncover the nuances in life where you can make a difference in peoples lives. Technology is your oxygen you need it every second of the day and always want the freshest air, but you understand that not everyone is like you, so you can translate it into natural consumable language.
If so, email your resume and examples of things you’ve made to email@example.com with ‘Creative Technology’ in the subject.
(Read more about creative technologists in this AdWeek piece).
26th January 10
Posted in crowdsourcing
“New tools give life to new forms of action…eroding the institutional monopoly on large-scale coordination… We are seeing an explosion of experiments with new groups and new kinds of groups.” Clay Shirky, Here Comes Everybody, 2008
One of the things that caught our eye last year was a blogpost from Len Kendall sharing the plan for a simple, yet audacious lifestreaming project. Every day for 365 days, Len and co-founder Daniel Honigman were going to get a different person to write about their experience that day. If you will, a crowdsourced diary for 2010: the3six5 Project.
Just under a month in and c.250,000 site views later, the project is growing into something with real currency AND potentially long lasting value. Before we get into the interview with Len and Daniel, here are a few early thoughts on why we think the project is turning out to be so interesting. As always, we’d love to hear other points of view, so please let us know what you think.
1. Currency: the3six5 mashes up three communication themes – crowdsourcing, curation and lifestreaming – neatly in one idea. (At the same time it’s a simple journal. The combination is very seductive: it feels experimental and familiar at the same time).
2. Cultural value: if the entries continue in the vein set down so far, it’s a time capsule of intensely individual thoughts. One year seen through 365 different minds, gathered in one place.
3. As communication models go, a continuous, virtuous circle. Fresh, surprising content, which in turn its originators & their supporters want to promote and propagate.
4. Great content: none of the above would mean anything if the words didn’t leap off the page. And boy, do they. A lot of writers have taken Daniel & Len at their word and taken risks, others have brilliantly evoked the day and their state of mind, often to profound effect.
5. Success or failure depends on the community: The project has the chance to go wrong at any point, all it takes is a missed post. If we’re honest, that adds to the frisson around the project. It also proves yet again that crowdsourcing is no cop-out for the curators. As wonderful as everyone is, we suspect it can still feel like herding cats at times. As one of the contributors so far, I can also testify to a what-if-you-fail-to-come-up-with-anything? feeling in your gut as you sit down at the end of the day to write a post to an immovable deadline.
We caught up with Daniel and Len, to hear how it’s going so far from their perspective, as well as their hopes and expectations for the rest of the year.
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22nd January 10
Posted by Fran Hazeldine (@franhazeldine), Planning Director, BBH London
‘Myspace is dying’. How many times have you heard or read that in recent months? It’s not a hard conclusion to reach from recent visitor trends.
But speak to some of the guys here at BBH London and they’ll tell you a different story. For the past few months they’ve been working with our Myspace clients on the UK relaunch of Myspace Music. It’s a revolutionary platform for the stream and share generation, and they’ve created some really smart and engaging work to promote it. Will that be enough to kickstart a turnaround? Only time and data will tell. But it’s a good excuse to share some wider thoughts on the kind of work we get excited about at the London office.
The campaign started back in December, when 9 artists revealed the music they love in a series of interactive films showcasing the new music player. The idea was to bring fans closer to their favourite artists, reinforcing the core Myspace offer of music community.
Building on this idea, the team have created a new set of films starring Fiddy, Florence, Furtado – and you. Visitors to Myspace.com/fanvideo can create a playlist of videos, log in with Myspace ID or Facebook Connect, then sit back and watch as the artists take turns to make a personal dedication. If you’re feeling friendly, you can also give a load of your Myspace / Facebook pals the super-fan treatment.
Sure, most of us have seen personalised video apps before. But I do think the Fan Video app moves things on a bit. In fact, I think it’s made with three fresh ingredients that will be part of the mix in most of our best BBH London work this year.
1. LOVEABLE MAGIC
Agency types get very excited about whizzy new technologies. Apparently, “any sufficiently advanced technology is indistinguishable from magic”. And boy, do we love magic. It’s what our clients pay big bucks for. We spend countless hours trying to conjure up little bits of it. So when ACME Tech serves up another massive blob of ready-made magic there’s a rush to give it a branded twist. AR bog roll? Awesome!
Problem is, some of this pure techy magic is losing its allure. Out in the real world people are suffering innovation fatigue. They’ve seen a thousand tech firsts and the give-a-fuck bar is iPhone high. You can dress that bog roll up in in AR magic clothes, but it’s still just bog roll. Where’s the good stuff? The funny, emotional, cool stuff? What’s there to LOVE?
With the Myspace Fan Videos, the magic isn’t in the tech. It’s in the moment when 50 Cent hangs a picture of you on his wall, or Alicia Keys sings you a song. Sure the magic is tech-fuelled, but it’s the twisted cultural content, the playful reference to things I love or hate, that really makes it. Tech is the means, not a magical end in itself.
Tech magic is out. Loveable magic is in.
2. COLLABORATIVE CRAFT
One of the things we’ve become more and more sure of as an agency is that we can’t do everything. Not on our own, anyway. And certainly not to the ‘best in class’ standard our clients demand. We’ve got bags of creative talent in the building, but to make truly awesome, loveable magic, we need the help of great craftsmen from outside BBH. These aren’t just suppliers or production companies. They won’t settle for a white label. These are creative partners who respect the vision, shape the execution and share the credit.
I spoke to Dom Goldman, the BBH Creative Director on this project, and it was refreshing to hear him say that the Myspace Fan Videos couldn’t have been made without Pulse Films (who shot them), Absolute Post (who did the post production), and Domani Studios (who built the application). More importantly, they couldn’t have been made without genuine collaboration between that network of partners. Let’s call this process ‘collaborative craft’.
If you watch the Alicia video carefully, you can see the reflection of your Facebook profile pic in the glossy piano surface. That isn’t off-the-shelf tech. That’s collaborative craft. Dom’s creative team obsessed over those art directional details. Absolute advised on special filmic effects. And Domani coded away until they were subtlely, perfectly achieved.
3. SIMPLE SOCIAL
We sometimes fool ourselves into thinking that people can’t wait to participate in marketing, and will happily jump through branded hoops.
Most personalisation apps I’ve used in the past have asked me to answer several questions or find and upload an image. Sharing has tended to mean entering lists of email addresses or choosing from lists of buttons. Those are pretty big demands at every step of the experience.
By focusing on the simple and specific request for your Facebook Connect login, the Myspace Fan Video app makes that experience faster, simpler and more spreadable (auto-post your fan video to newsfeed, batch-create fan videos for your friends). The use of Connect also amplifies the magic. You don’t know the app has scraped your Facebook profile image until you see it spinning round on David Guetta’s turntable.
Stepping back from the content, it’s just very cool to offer Facebook login for a Myspace promotion. That’s confident, user-centric behaviour. It makes my life a little more convenient. It says “we’re not trying to replace Facebook, we’re different”.
And isn’t that all Myspace need to say, really?
Check out the work here and let us know what you think: