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  • 56 Sage Street: the story behind the game

    13th August 10

    Posted by Mel Exon

    Posted in creativity, Gaming

    Author: Ali Merry, Creative, BBH London

    56 Sage Street – The Game – Game Play Video Trailer from 56 Sage Street – The Game on Vimeo.

    The first release of 56 Sage Street – BBH London & B-Reel’s game for Barclays – went live last month and, we´re happy to say, has just received NMA’s Campaign of the Month. Ali, one of the creatives behind the project agreed to tell us the story behind the game’s inception, how it got made and what the team learned along the way. Read full post

  • Street Slide from Microsoft, a new perspective on street view panoramas

    11th August 10

    Posted by Ben Malbon

    Posted in awesomeness, design

    This is fascinating stuff from Microsoft, hinting at a new and more immersive way to access street level information on mapping platforms such as Bing or Google Street View

    Here’s more information on the technology, and the project behind it (below). For further details, including Microsoft’s research paper and more films, visit their site, here.

    Systems such as Google Street View and Bing Maps Streetside enable
    users to virtually visit cities by navigating between immersive
    360panoramas, or bubbles. The discrete moves from bubble to
    bubble enabled in these systems do not provide a good visual sense
    of a larger aggregate such as a whole city block. Multi-perspective
    “strip” panoramas can provide a visual summary of a city street but
    lack the full realism of immersive panoramas.

    We present Street Slide, which combines the best aspects of the
    immersive nature of bubbles with the overview provided by multi-perspective
    strip panoramas. We demonstrate a seamless transition
    between bubbles and multi-perspective panoramas. We also
    present a dynamic construction of the panoramas which overcomes
    many of the limitations of previous systems. As the user slides sideways,
    the multi-perspective panorama is constructed and rendered
    dynamically to simulate either a perspective or hyper-perspective
    view. This provides a strong sense of parallax, which adds to the
    immersion. We call this form of sliding sideways while looking at
    a street facade a street slide. Finally we integrate annotations and a
    mini-map within the user interface to provide geographic information
    as well additional affordances for navigation. We demonstrate
    our Street Slide system on a series of intersecting streets in an urban
    setting. We report the results of a user study, which shows that
    visual searching is greatly enhanced with the Street Slide interface
    over existing systems from Google and Bing.

  • TEDGlobal: And now, the good news

    26th July 10

    This post is adapted from a piece written for Campaign magazine (22.07.10), also available online at campaignlive.co.uk later this week.

    Image by @LenKendall

    Founded in 1984 as a one-off event in California, TED (Technology Entertainment Design) has come a hell of a long way. The numbers tell their own story. Since the launch of TEDTalks online in 2006, over 700 talks have been viewed 300m times and the non-profit has, in keeping with its tagline “ideas worth spreading”, expanded into a family of conferences and content available on an ever-growing number of platforms. The latter now include the TED Open TV Project (allowing broadcasters to incorporate TEDTalks into their programming without license fees) launched in May this year and an iPad app out in a couple of weeks. As they put it, TED is becoming “an organising principle for ideas.”
    Read full post

  • Our Ten Top Reads from Last 7 Days, 26 July 2010

    26th July 10

    Posted by Ben Malbon

    Posted in BBH Labs

    Every week Mel Exon (@melex) & I pull together 10 stories or links that we think are in some way inspiring, relevant, challenging, or just plain interesting, & we send them to BBH-ers in our six offices around the world.

    It’s of course heavily based on the BBH Labs (@BBHLabs) Twitter feed & blog, but recognizes the reality that not everyone is hooked up to Twitter 23.5 hours per day.

    Anyway, we thought we’d share it. So here it is. Feel free to pass on. As usual, ideas on making it more useful always welcome.

    Summary of the how agencies are pushing to evolve & become more digitally literate, & how ‘digital shops’ are losing lead – ‘Closing the Tech Divide’ (AdWeek) – http://bit.ly/9dI94r

    ‘Google is not making us stupid, & the Internet is not really changing our brains’ (a riposte to Clay Shirky, in the LA Times) – http://j.mp/c1RBYU (via @chrisgrayson)

    Will Zynga Become the Google of Games? On the rise & rise of Zynga (of Farmville fame), in the NYT – http://nyti.ms/dzJhFQ

    ‘Digital agencies are the new dinosaurs. If they don’t evolve quickly they will lose their 10yr headstart’ (written by Daniele Fiandaca, chair of Creative Social) – http://j.mp/9L2ICM

    ‘Digital Tools for Making Brilliant Mistakes’ – on Hipstamatic, Vintage Video Maker & why they appeal (explain to your kids why all your photos of them look crap) – http://j.mp/b5T2pg

    ‘Facebook is beginning to look & act like a sovereign state’ – from The Economist – http://j.mp/dggyN2

    Refreshing to see augmented reality work where there’s genuine reason for the AR; new work for Olympus, by Mullen – http://j.mp/deytQl

    ‘What Makes A Good Creative Director?’ – a fairly solid list of attributes here + a good discussion – http://j.mp/cN46me (via @ckburgess)

    ‘We Need To Rethink How We View Creativity’ – great post by @neilperkin – http://j.mp/bRPoyX

    Thought-provoking stuff from @brucenussbaum – Is Humanitarian Design the new Imperialism? – http://j.mp/dkq6H8

    plus a bonus 11th . . .

    New @BBHLabs post by BBH New York’s Seth Weisfeld – ‘The Best Camera is the One You Have With You’ . . . introducing the iOScars’ – http://j.mp/iOScars

  • ‘The Best Camera is the One You Have With You’ . . . introducing the iOScars

    21st July 10

    Posted by Ben Malbon

    Posted in Uncategorized

    Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld)

    “The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM)

    Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation iPhone, consumers can now carry in their pockets a device fully capable of capturing, editing and publishing HD videos. This is an exciting prospect – no more grainy, pixelated, thumbnail-sized videos of our funniest or most beloved moments or the latest breaking news story.


    Imagine what Gordon Gekko could achieve with this.

    Only a few short days after iPhone 4 hit the marketplace, an exceptionally impressive example of the film-making potential of the device surfaced. This film, “Apple of My Eye” directed by Michael Koerbel, was shot and edited entirely on an iPhone 4 in under 48 hours.

    “Apple of My Eye” – an iPhone 4 film – UPDATE: Behind the scenes footage included from Michael Koerbel on Vimeo.

    Read full post

  • Interview with Dan Light, Part III: The role for brands in transmedia

    16th July 10

    Posted by Mel Exon

    Posted in creativity, storytelling

    Author: Ben Shaw, Strategist, BBH London


    In the last of our blog posts with Dan Light we’ve saved the trickiest questions for last. What, if any, are the roles for brands in these transmedia extensions of the narrative? Can it ever get deeper than product placement and, if so, can brands ever make a legitimate contribution to the storytelling experience?

    In the past decade we’ve seen that the music industry had to get screwed before it would change, the newspaper industry is struggling and the film industry is being forced to reinvent itself. Can entertainment industries transform themselves? Where do you see the film industry going?

    I think the film industry is going to polarise. I think you’re going to have your Avatars – they will be big 3D events that will be 15-year projects and will command bigger and bigger sums of money.

    At the other end will be the classic independent films, built around a good story but also written from the ground up, with a view to all the ways in which that story can be told, developed and audiences be found.

    So brands need to find new ways to engage audiences and clearly sponsorship of this kind of content is a legitimate path, albeit it represents a fairly transactional relationship with the producer. Is this how you see the role of brands developing?

    Read full post

  • Interview with Dan Light, Part II: the intricacies of creating transmedia content

    15th July 10

    Posted by Mel Exon

    Posted in creativity, storytelling

    Author: Ben Shaw, Strategist, BBH London


    Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all over himself.

    Read full post

  • Interview with Dan Light, Part I: engaging online communities

    14th July 10

    Posted by Mel Exon

    Posted in creativity, storytelling

    Author: Ben Shaw (@BenShaw), Strategist, BBH London

    Iron Man 2 transmedia marketing

    Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although the bio may be short, his experience certainly is not. Dan has recently left Picture Production Company (PPC), where he led an award-winning interactive team producing some of the most innovative online marketing campaigns of recent times. In previous Labs posts we looked in more depth at the work they produced for Watchmen last year here and for Iron Man 2 here.

    Working primarily on blockbuster movie releases, PPC Interactive has produced a variety of transmedia marketing materials serving to promote and extend the narrative of the story beyond traditional media. Those who know Dan will know he can talk for Earth about any topic he’s passionate about. We’ve split the interview up across 3 different blog posts which we will publish across three consecutive days. We spoke to Dan about his thoughts on engaging online communities, his extensive knowledge of transmedia entertainment, and the potential role for brands in this space.

    Read full post

  • A perfect storm: the social web, storytellers and brands

    13th July 10

    Posted by Mel Exon

    Posted in Brands, storytelling

    Entertainment brands.. showing us how transmedia is done

    Last week was Pixel Lab, Power to the Pixel‘s (@powertothepixel) cross-media workshop.

    I joined a group of tutors and producers, half with film/transmedia projects in development, half not, from around the world for the latter half of their week away in Wales.

    By way of introduction, Power to the Pixel are an organisation dedicated to supporting film and the wider media in its transition to a digital age. Ben and I are both lucky to be on their Advisory board.

    My brief was to shed some light on brands and cross-platform/transmedia storytelling, which, if I am honest, initially felt a little awkward. Brands and agencies may be embracing cross-platform creativity and integration per se, but true transmedia… not so much. The likes of Campfire with their Frenzied Waters work for the Discovery Channel’s Shark Week last year, Audi Art of the Heist and – back in the day – Beta 7 for Sega; as well as Ivan Askwith at Big Spaceship (who was generous and interested enough to chew the fat with me late one evening) are two, honourable exceptions.

    With this in mind, my presentation focused primarily on what brands and their agencies are learning about integration, interaction and new partnerships in the hypersocial environment we find ourselves in. I also attempted to explain why brands may be reticent about taking a step further into building deep, immersive, narrative worlds.  Along the way, telling the story of a (failed) BBH Labs joint venture and what we took from it… and finally, ending with a proposal.

    Read full post

  • “BIG BANG BIG BOOM: an unscientific point of view on the beginning & evolution of life … & how it could probably end.”

    7th July 10

    Everything about this is excellent. And it just gets bigger & better . . .

    BIG BANG BIG BOOM – the new wall-painted animation by BLU from blu on Vimeo.

    direction and animation by BLU
    production and distribution by ARTSH.it
    sountrack by ANDREA MARTIGNONI

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