BRANDS NOT HOT… BECAUSE THEY DON’T UNDERSTAND THE INTERNET

It took the industry more than a month to respond to one of 2017’s biggest cultural moments because we, as a profession, aren’t paying attention where it matters. Here Jack Colchester, Senior Data Strategist and Deputy Editor of BBH Labs & Harry Guild, Data Strategist at BBH, outline how the processes driving internet culture can create global fame.  Sources: BBH Social Listening...

IF YOU WANT TO CHANGE CULTURE YOU NEED UX

Relying on policy alone to create an inclusive culture and more effective workforce misses cultural subtleties that can damage the individual and the industry, lessons from User Experience can help us progress towards real inclusivity, writes BBH UX Strategist, Amy Andrews. Photo credit: Gerome Viavant on Unsplash Advertising and tech are historically exclusive industries. But this is not necessarily about diversity- whether...

FORGET ‘MANIFESTOS’. BRAND ADS SHOULD BE AS SHORT AS POSSIBLE.

For some time brands have broadcast lengthy ‘manifestos’ to differentiate themselves from the competition when perhaps less is more, writes Lucian Trestler, Strategy Director at BBH and Editor of BBH Labs. I’ve got a few problems with brand ‘manifesto’ ads. With a couple of notable exceptions, they are just strategy set to a mood film. They over explain something that...