On The Art of Persuasion – BBH’s Sir John Hegarty at Google Zeitgeist Europe 2010

24th May 10

Posted by Ben Malbon

Posted in creativity, transformational change

5 comments

Three undisputed masters in their field discuss how the art of ‘selling’ is evolving.

Sir John Hegarty (Worldwide Creative Director, Bartle Bogle Hegarty)
Alan Edwards (CEO, The Outside Organisation)
Lord Philip Gould (Vice-Chairman, Freud Communications)

Moderated by: Matthew d’Ancona (Political Columnist, Sunday Telegraph & Evening Standard)

5 comments on “On The Art of Persuasion – BBH’s Sir John Hegarty at Google Zeitgeist Europe 2010”

1. Charles Frith Said

   (May 26, 2010 at 6:26 am)

   Nothing new here but for the fact that it’s the grandees, the elite if you will, who are repeating what we’ve been going on about since cluetrain.

   This is noteworthy. It’s a tipping point.

   Reply to this comment
   • Ben Malbon Said

     (May 26, 2010 at 12:07 pm)

     Agree, thanks for the comment. It’s no longer just the splinter cells demanding and shaping change. It’s the beginning of a wholesale seismic shift. Exciting times.

     Reply to this comment
2. Die Kunst der Überzeugung | NeueWerbung Said

   (July 6, 2010 at 7:52 am)

   [...] BBH LABS, 20 Mai 2010 Google Zeitgeist Europe [...]

   Reply to this comment
3. Art of persuasion | NewAdvertising Said

   (July 18, 2010 at 10:07 am)

   [...] BBH LABS, 20 Mai 2010 Google Zeitgeist Europe 2010 Share and [...]

   Reply to this comment
4. Tarsem. | Director Creativo Said

   (November 9, 2010 at 11:45 pm)

   [...] que llamaban la atención en aquél momento. Me acuerdo de una entrevista en la que salía Hegarty, otra en la que hablaban con Pytka, otra en la que entrevistaban a [...]

   Reply to this comment