On The Art of Persuasion – BBH’s Sir John Hegarty at Google Zeitgeist Europe 2010

Three undisputed masters in their field discuss how the art of ‘selling’ is evolving.

Sir John Hegarty (Worldwide Creative Director, Bartle Bogle Hegarty)
Alan Edwards (CEO, The Outside Organisation)
Lord Philip Gould (Vice-Chairman, Freud Communications)


Moderated by: Matthew d’Ancona (Political Columnist, Sunday Telegraph & Evening Standard)

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