Without doubt our find of the week (the year?) here at BBH Labs has been this staggeringly cool flash application, from a Singapore-based band called Concave Scream. I’d never heard of them, and now I can’t stop listening to them.

Created as a piece of marketing content for their new LP, ‘Soundtrack for a Book’, it consists of data visualizations of the front covers of 50 all-time classic books (think Moby Dick, Alice, Pollyanna, Last of the Mohicans), brought to life and mashed-up with the soundtracks from the new LP.

It is completely customizable & interactive. Each of the 50 books can be played with using controls at top right. You can add or accentuate colours, change rotation speed, create wallpapers, or simply opt for a more randomized effect. Go full screen for best effects (top right).

In a week when smart new ways to launch music have been recognized and awarded (for example, close to home, BBH NY’s launch of the new Oasis LP, a Titanium Lion winner in Cannes), this takes that to another level.

We’re certainly guilty of getting over-excited fairly frequently here at BBH Labs, but this is genuinely staggeringly good. Best of all, it’s utterly beautiful in a mesmerizing way, with the vocal-less music from the LP completely complementing the visuals.

The actual CD itself is a fairly well-designed piece of work too (see below).

Go play.

“[Concave Scream] have a lot of naïve aggression and a dirty kind of
sound, which I think makes them a lot more credible than the other pop
acts which seem to be singing just for the sake of singing, with no real
point of view.”

- Malcolm McClaren, The Straits Times

For more info: www.concavescream.com
Email us at: info@concavescream.com