Mary Meeker has her Internet crystal ball out again

Author: Adam Powers, Head of User Experience

 

The always prescient KPCB analyst has published her state of the Internet Paper for 2013 and, as ever, it makes for a stimulating read.

 

– whilst smartphone and tablet penetration is rampant, Mary suggests the future is all about, “…wearables, drivables, flyables and scannables.”. That last category includes the shocking revelation that QR codes are popular somewhere – 9 million scanned per month in China!

 

– In fact China is the place to watch for innovation and developing trends. Mobile internet access and search have already surpassed desktop use in the land of Alibaba. (Whose business is now surpassing Amazon.) China also added 264m Internet users between 2008 and 2012, more than any other country.

 

– Mobile is the platform of choice for content upload, and right now photos are the thing. A staggering 500m of them uploaded every day but expect video, sound and data to get in on the act very quickly.

 

– the average smartphone user grabs their fondlebox upwards of 150 times per day. Significant for wearable tech opportunities but mouth-watering for mobile advertisers – Meeker identifies a $20 billion opportunity right there.

 

Check out her slide share deck:
[slideshare id=22135327&doc=internettrends052913final-130529094939-phpapp02]

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