Author: Rosie Arnold, Deputy Exec Creative Director, BBH and Deputy D&AD President
On Tuesday night, D&AD launched a new initiative: The White Pencil Award. It is an ongoing award, but the first White Pencil will be awarded next year to a piece of creative thinking that best answers a brief that we’re giving to the whole creative community.
The White Pencil is for a piece of creative work that changes the world for the better; the first organisation D&AD has chosen to support is Peace One Day. The brief is available here and, to the best of my knowledge, it is the first time the entire global creative community of designers, advertisers, digital, photographers etc has been give the same brief.
Come on all you creatives out there: use your talent to change the world.