Comments on: Interview with Dan Light, Part III: The role for brands in transmedia http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-transmedia Marketing Skunkworks - new models around technology, entertainment and brands Tue, 07 Feb 2012 15:10:04 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tim http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-transmedia/comment-page-1#comment-3803 Tim Fri, 23 Jul 2010 22:11:53 +0000 http://bbh-labs.com/?p=5890#comment-3803 Pretty cool. As an experiment, I shot (out of sequence) and edited a full 30 second commercial last thanksgiving in less than 15 minutes on my phone. Democratization of technology is going to change a lot of things. This type of project would be great for a client that wants to embrace and promote creativity as well. Pretty cool. As an experiment, I shot (out of sequence) and edited a full 30 second commercial last thanksgiving in less than 15 minutes on my phone. Democratization of technology is going to change a lot of things. This type of project would be great for a client that wants to embrace and promote creativity as well.

]]> By: Ben Shaw http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-transmedia/comment-page-1#comment-3749 Ben Shaw Fri, 16 Jul 2010 20:33:26 +0000 http://bbh-labs.com/?p=5890#comment-3749 Thanks for the comments guys. In terms of product placement, one of my favourite (less serious) references is the brands that Tarantino created and used throughout his universe http://en.wikipedia.org/wiki/Big_Kahuna_Burger Thanks for the comments guys. In terms of product placement, one of my favourite (less serious) references is the brands that Tarantino created and used throughout his universe http://en.wikipedia.org/wiki/Big_Kahuna_Burger

]]> By: Interview with Dan Light, Part III: The role for brands in transmedia « BBH Labs « Transmedia Camp 101 http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-transmedia/comment-page-1#comment-3747 Interview with Dan Light, Part III: The role for brands in transmedia « BBH Labs « Transmedia Camp 101 Fri, 16 Jul 2010 20:25:17 +0000 http://bbh-labs.com/?p=5890#comment-3747 [...] http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-… Categories: Uncategorized Comments (0) Trackbacks (0) Leave a comment Trackback [...] [...] http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-…; Categories: Uncategorized Comments (0) Trackbacks (0) Leave a comment Trackback [...]

]]> By: Stephen Pirrie http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-transmedia/comment-page-1#comment-3738 Stephen Pirrie Fri, 16 Jul 2010 17:38:05 +0000 http://bbh-labs.com/?p=5890#comment-3738 One show that nails product placement is 30 Rock. Shameless industry self-references, it has landed product placement through humour at the right time. http://www.youtube.com/watch?v=aGlFPIg0H6U&feature=related Perfect. One show that nails product placement is 30 Rock. Shameless industry self-references, it has landed product placement through humour at the right time.
http://www.youtube.com/watch?v=aGlFPIg0H6U&feature=related
Perfect.

]]> By: Isaquek http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-transmedia/comment-page-1#comment-3730 Isaquek Fri, 16 Jul 2010 14:33:03 +0000 http://bbh-labs.com/?p=5890#comment-3730 Nice interview. Brands that create content and moving images that really express their values differentiate themselves, connect and inspire. Examples could be the series The Hire from BMW and others that are very well executed and timeless. Just released is an e.g. from the performance roadwear brand Rapha movie of the http://www.rapha.cc/1910-challenge-movie Other examples http://post.ly/mOBX Nice interview.
Brands that create content and moving images that really express their values differentiate themselves, connect and inspire. Examples could be the series The Hire from BMW and others that are very well executed and timeless.
Just released is an e.g. from the performance roadwear brand Rapha movie of the http://www.rapha.cc/1910-challenge-movie
Other examples http://post.ly/mOBX

]]> By: Dave Watson http://bbh-labs.com/interview-with-dan-light-part-iii-the-role-for-brands-in-transmedia/comment-page-1#comment-3723 Dave Watson Fri, 16 Jul 2010 11:20:35 +0000 http://bbh-labs.com/?p=5890#comment-3723 Great Interview. I think "Up in the Air" and American Airlines did a very nice product integration that was basically done on trade. http://www.nytimes.com/2009/12/21/business/media/21adco.html Is organic product integration truly transmedia? Or is it just a case of semantics. I'm particularly interested in this area since this week I was just asked to do some similar work in video games. I think video games is often used as a vehicle to market entertainment brands, but what if you reversed it? Where you make the game the campaign. Where you build the backstory elements for the video game brand instead of using the video game as the backstory. I may want to follow up with you on your ideas in this area in the future. Again. Thanks for great series of talks. Great Interview.

I think “Up in the Air” and American Airlines did a very nice product integration that was basically done on trade.

http://www.nytimes.com/2009/12/21/business/media/21adco.html

Is organic product integration truly transmedia? Or is it just a case of semantics.

I’m particularly interested in this area since this week I was just asked to do some similar work in video games. I think video games is often used as a vehicle to market entertainment brands, but what if you reversed it? Where you make the game the campaign. Where you build the backstory elements for the video game brand instead of using the video game as the backstory.

I may want to follow up with you on your ideas in this area in the future.

Again. Thanks for great series of talks.

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