“And in the end, it’s not the years in your life that count. It’s the life in your years.”
~ Abraham Lincoln
I remember extremely well how I felt when Ben told me BBH were hiring Griffin. A mixture of ‘Bam! Yes!’ delight and excitement, with a small sliver of anxiety thrown in. I really hoped we would be worthy of him.
At the time, Griffin already had a thoroughly interesting and useful model for modern planning that he’d explored in public on his own blog. He called it Propagation Planning – “plan not for the people you reach, but the people they reach” – and it made a ton of sense. He practised and preached it with an elegant simplicity. He wrote beautifully. He wore a cool hat in his Twitter avatar photo. He had a name that sounded like it belonged to a mythical, dragon-fighting Knight. So far, so intimidating.
Of course it turned out Griffin was all of these things – incredibly smart, ahead of his time, thoughtful and wise beyond his years. But, miraculously, not in the slightest bit intimidating. Rather, he was the most generous of men; kind and good-hearted. He also immediately made himself indispensable. I’m not sure anyone else can claim to have played a major role simultaneously in the main agency, BBH Labs and BBH Zag. Griffin got everywhere… he made a difference to everyone.
It’s a rare thing, knowing someone who is truly talented and truly generous in equal measure. Very clever and very kind. Some people can pull that perfect balance off every now and then. Griffin was like that every single day. When I think about him in the weeks and years to come, it’s this that I will not forget.
As the e-book below (made for Griffin in the midst of his fight against cancer) attests, everyone at BBH – particularly all his close colleagues and friends at BBH New York, plus a lucky few of us in London – will remember Griffin for the great work he did, his absolute commitment right to the very end, his gentle optimism and his courage in the face of such adversity. But mostly, like everyone who was lucky enough to know him, we will remember the overflowing love he had for his family and his huge capacity for friendship.
RIP, Griffin. It’s an honour to say we knew you.
Super Griffin eBook by Dean Woodhouse & Hugo Bierschenk, with the involvement of everyone at BBH New York.