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Digital Digest, Asia Pacific – February edition

17th February 14

Posted by Mel Exon

Posted in technology

We’ve enjoyed our friend Carol Ong’s digital digest out of BBH China for a good while now and it feels long overdue to share it. She has kindly agreed to cross-publish a monthly round-up of the best digital and technology stories coming out of China and Asia Pacific that she gathers at her blog. More on some broader implications to follow next month. For now, the February edition.

Author: Carol Ong, Associate Creative Director, BBH China (@cbongga)

Hi everyone,

I started a Digital Digest email group last year to curate some cool stuff I find in the digital space, particularly in China and Asia. A personal project originally intended for colleagues and clients, it got good feedback, and when other people asked to be in the mailing list…. I decided to post the newer Digital Digest to a more public space, on my personal blog (warning, lots of baby pictures!).

Mel also asked me to do a “Best of Digital Digest” on a monthly basis for BBH Labs. So here it is for this month. Happy Chinese New Year!

Just tap this link to go directly to the Digital Digests.

A peek into what the Chinease technology industry is like

Last year, upcoming Chinese mobile XiaoMi made the global tech geeks sit up and notice when Android star Hugo Barra joined them. He made a presentation in Paris on the amazing potential of China. Such as: disposable income triples in the last 8 years. 122+ billionaires and lots of them in the their 40s and 50s. Ecommerce, mcommerce, mobile social media and China’s version of Pay Pal are much bigger and better than their US counterparts.

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Have you tried hailing cabs in China and none would stop even if they’re all empty? Taxi booking apps exploded in 2013. People started “bidding” for cabs, by guaranteeing tips. The biggest ones, Kuaide and Didi, are backed by Alibaba and Tencent respectively.  In 2014, you can now use WeChat to book, bid, and pay Didi!

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With the rise of mobile came the rise of GIFs. But it’s so hard to search for the right GIFs, isn’t it? Not anymore. Enter frame Giphy (pronounced as Jiffy). It’s the search engine for GIFs. Try it, search “puppies”. You’re welcome.
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Very good tips for online films and TVCs.

Wechat evolves faster than a newborn baby! I believe this is the Chinese social platform with the most potential to become global (not Sina Weibo). Wechat’s reached 270million active users last November 2013, and 600 registered users. It’s the new marketing favorite and the uses seems endless. Here are some interesting ways brands used Wechat.

See all public Digital Digests:  http://trevorxfiles.com/category/digital-digest/

That’s all folks! See you next month!

Carol

One comment on “Digital Digest, Asia Pacific – February edition”

  1. [...] A repost of one of our monthly tech columns for Marketing Magazine, this one on the globalisation of social media and what it means for, well, all of us. This article first appeared on 04.03.14. It sets the scene for a regular round-up on technology in China and Asia Pacific by Carol Ong (based on her own newsletter), the first one of which is here. [...]

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