Author: Mareka Carter, Writer & Art Director, BBH London
We know anyone reading this blog is interested in hearing about new digital experiences, and so we’re proud to announce a little probono project that a small team have been working on at BBH.
Artist Rosalind Davis approached us to see if we could help give some exposure to an exhibition she was mounting of work made in response to the London Riots.
With our connections in Tottenham built from the Keep Aaron Cutting project, we suggested a venue and then a concept – to turn fine art into a truly digital and immersive interactive experience.
Inspired by Rosalind’s theme of using creativity as a means to repair after destruction, we have built her a website for her show, To The Light – which makes two of her artworks in the online gallery, Splinters and The Distance Between, into soundscapes of archive from the time of the riots, combined with commentary and opinions from Rosalind herself and others. Snippets of sound are released as you mouseover the brushstrokes and structure of the image.
The site encourages people to add their own thoughts to Rosalind’s work by recording voice memos and emailing them through to further populate the soundscape, which we hope will grow and grow.
The show’s private view is next Wednesday 25th September between 6-8:30pm at the Bruce Castle Museum in Tottenham.
We’ve definitely enjoyed demonstrating Rosalind’s belief in creativity’s power to effect change and open up discussion, so please participate if you’re moved to, and do spread the word.
The creative band involved:
Mareka Carter & Adam Powers on concept, Alex Matthews & Luke Kidney on tech and build, Heather Alderson & Xoch Ireland on connections and organisation, Izzy Barnes on PR advice, and Ian Lambden at the Mini Mill on sound engineering.