CES 2014 Round Up: Sympathy for Sherlock
13th January 14
Posted in technology
Author, Helen Lawrence, Social Engagement Director, BBH London
“Two high pressure jobs, probably the city. Foreman’s a medical secretary, trained abroad, judging by her shorthand. Seven are married and two are having an affair, with each other it would seem. Oh and they’ve just had tea and biscuits. Would you like to know who ate the wafer?”
Ah, Sherlock. Impossibly switched on and observant to the point of obsession, though ultimately a troubled man for it. These scenes of fast paced detectivery delight the audience, but leave Sherlock a frustrated man. Too much going on, not enough pace, no one is keeping up, he can’t switch off, nobody else can switch on, notice something, notice something, notice something…
The trends for CES were set in stone before the last crumb of mince pie was brushed off a knee – automotives, 3D printing, gaming, TVs, phones & tablets, wearables, smart homes. And of course, the nerd glue holding all those together – connected devices. I’m struggling to think of a single product shown at CES that didn’t connect to something else in some way. Razer, Garmin, Epson, Sony, LG and Spree all launched some form of self-tracking wearable at CES.
So, nothing unexpected there.
Again, nothing unexpected there.
Each product was, in itself, a good idea (curved TVs being somewhat of an exception), but look at it all collectively we’re in a bit of a nightmare. We’re back to Sherlock. Notice something, notice something, notice something… beep, beep, beep, beep.
None of it works together. A lack of interoperability across devices and platforms will suck our time, not give it back to us. Endless notifications leave us stuck in an inescapable chain of device control. The traffic is bad. Get the heating to come on later. Delay the slow cooker turning off. Record the show you’ll miss. Get the washing machine to come on later. Stop 3D printing the cake decorations.
Brilliant that we can control such things. Amazing. But we’re looking at maybe a dozen apps here, all independent and all probably built on the manufacturer’s own proprietary system. If nothing else, the dominance of ‘smart phone controlled devices’ at CES will inevitably mean we all run out of battery about five minutes after leaving the house. I’m serious about this one – Mophie are going to sell a whole load of extra battery packs if we’re all going to start controlling our slow cookers from a meeting room.
So, for 2014 and then ahead to CES 2015, I’m less interested in the devices themselves, but instead the platforms and systems that bring them together. Will we see an open platform and data standards for device control and tracking, allowing developers to add the cross device connectedness that the manufacturers can’t? Security is a big issue, of course, but until then expect 2014 to be the year your wrist doesn’t stop buzzing with notifications. Perhaps embrace it, buy a deerstalker hat and a great coat. Rival Sherlock with your real time knowledge of any situation. Notice everything. But don’t expect it to be a smooth ride, just yet.