Category: Uncategorized

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Media’s Various Roles Beyond Planning & Buying

For some reason, the dominant conversation around media’s ongoing evolution concerns its fragmentation. Yes. Ok, it’s fragmented. What isn’t discussed enough is that the critical impact of said fragmentation is directly tied to brand behavior, not the difficulty of reaching and engaging audiences. How a brand behaves is now intrinsically linked to media environments. In fact, separating the content from...

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‘The Best Camera is the One You Have With You’ . . . introducing the iOScars

Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld) “The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM) Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation...