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‘The Best Camera is the One You Have With You’ . . . introducing the iOScars

Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld) “The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM) Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation...