Category: Uncategorized

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Digital Communities Can Learn From “Leading Clever People”

We recently got excited about a 15 year old chart (pictured) we were presented that effectively encapsulated participation inequality. We love the level of detail beyond the typical 1:9:90 ratio (creators:editors:audience). We can only assume “1:10:100:1000:10000 rule” is too much of a mouthful to say, thus the shorthand. It makes us stop and think about how unbelievably valuable the “catalytic...

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Why Our Misuse Of Metrics May Be A Cultural Issue

We’ve discussed “wind tunnel marketing” quite a bit recently. As a result, we’ve been thinking more and more about one particular facet of the issue: the misuse of metrics and data. Few industries more regularly confuse their objectives and metrics than marketing. I’m referring to when marketers take digital proxy indicators of progress, and make them the destination, even when they’re...

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Media’s Various Roles Beyond Planning & Buying

For some reason, the dominant conversation around media’s ongoing evolution concerns its fragmentation. Yes. Ok, it’s fragmented. What isn’t discussed enough is that the critical impact of said fragmentation is directly tied to brand behavior, not the difficulty of reaching and engaging audiences. How a brand behaves is now intrinsically linked to media environments. In fact, separating the content from...

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‘The Best Camera is the One You Have With You’ . . . introducing the iOScars

Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld) “The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM) Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation...