About a month ago, we posted an anti-Quora rant. It triggered quite a bit of discussion in the comments, one of which was even developed into a counter-post that argued Quora’s superiority in identifying intent over search engines. To round off the impromptu series, we’ve asked Shannon Bain to explain why it isn’t about Quora’s value or lack thereof. Below...

We recently got excited about a 15 year old chart (pictured) we were presented that effectively encapsulated participation inequality. We love the level of detail beyond the typical 1:9:90 ratio (creators:editors:audience). We can only assume “1:10:100:1000:10000 rule” is too much of a mouthful to say, thus the shorthand. It makes us stop and think about how unbelievably valuable the “catalytic...

THE START BIT I stumbled through the door of BBH London on March 29 2005. I was terrified. Despite coming from arguably the best & most famous planning agency of all time (BMP in London), I was (as we say in the UK) ‘sh*tting my pants’. Everything that felt charming yet amateur about BMP had been brutally and suddenly replaced...

Author: Jim Carroll, Chairman, BBH London Jim wrote a post here a few months back which we’re happy to say Campaign magazine (campaignlive.co.uk) asked him to expand on further for today’s issue. We’re sharing the article in full here now, so anyone outside the UK can see it simultaneously. This is one of two posts – we particularly like his...

“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” ~Sir Winston Churchill, November 1942 So you will have heard Ben is leaving the BBH fold after six or so years, to take up the role of Director of Strategy, Google Creative Lab. Anyone who knows Ben...

This is an extraordinary piece of work. Enormous kudos to Mother NYC for pulling off what must have seemed like a extraordinary idea on paper but a monumentally tricky idea to execute (think: no rehearsals, no back-up). Last week in NYC Mother NYC teamed up with Target to create this great installation at the Standard Hotel in NYC. Over 170...

For some reason, the dominant conversation around media’s ongoing evolution concerns its fragmentation. Yes. Ok, it’s fragmented. What isn’t discussed enough is that the critical impact of said fragmentation is directly tied to brand behavior, not the difficulty of reaching and engaging audiences. How a brand behaves is now intrinsically linked to media environments. In fact, separating the content from...

Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld) “The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM) Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation...

“Do what we can, summer will have its flies: if we walk in the woods, we must feed mosquitoes: if we go a-fishing, we must expect a wet coat.” — Ralph Waldo Emerson I was lucky enough to meet Jeff Scher this weekend, a ridiculously talented & leftfield painter, animator and experimental film maker from DUMBO, in Brooklyn. Jeff’s works...

This week is Internet Week in New York. On Tuesday, Boulder Digital Works (I’m lucky enough to be on the Advisory Board there) hosted an evening at the Art Director’s Club called ‘Evolve!’ at which they launched their neat new website (created by Modernista!) – take a look at: http://bdw.colorado.edu/, it’s very cool. There were a number of short presentations from some...

As many of you know, I’m involved with a mass collaboration effort (more on collaboration vs. crowd sourcing here) to rethink the portable / disposable coffee drinking experience. You see, the vast majority of to-go coffee cups aren’t recyclable, and it turns out we really like our coffee. Tens of billions of energy-inefficient cups end up in landfills every year....