Category: Uncategorized

THE MOST VALUABLE ADVERTISING COMMODITY ISN’T REACH OR MEDIA SPEND, IT’S ATTENTION.

As media continues to evolve, grow and fragment, our attention has become more discerning and harder to hold. Advertising, however, continues to behave as if reach alone equals influence, and in doing so is in danger of being tuned out entirely, writes Hamish Cameron, Strategy Director at BBH LA.  Early on in my career I was told a story by...

What We’re Reading – Summer Special

As a refugee from the genteel world of publishing, it’s been a pleasant surprise to realise that my colleagues are actually a seriously literary bunch, with a varied taste in books of all shapes and sizes. So here’s this month’s BBH reading pics, featuring narco-thrillers, classic fiction, philosophy, social commentary and, to kick off, the superest of superheroes. Amazing Spider-Man #19.1, Written by Gerry...