Category: technology

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Campaigns, Programs, Platforms – The Way Forward According to R/GA

In this film, recorded in NYC last week during Advertising Week, Bob Greenberg (Chairman, CEO & Chief Creative Officer) & Barry Wacksman (EVP, Chief Growth Officer) provide smart, grounded, food-for-thought around agency model re-invention, and particularly around the role of technology in the emerging shape of agencies, post-recession. [youtube]http://www.youtube.com/watch?v=KsRpXZML5YU[/youtube] It’s of value for a number of reasons. First, because they’re...

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London underground in the palm of your hand

Wow, we’ve all become over-exposed to the hype around augmented reality, but we’re starting to see applications emerging which genuinely seem to add value and utility, rather than just make you go “cool!” We spotted this simple, still slightly rough-looking, but potentially amazing app for the iPhone, which works off the phone’s video function. Currently only available for the London...