Category: strategy

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The Planner / Creative relationship: how does it work for you?

Authors: Fran Hazeldine, Strategy Director and Pelle Sjoenell, Executive Creative Director at BBH LA [youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=ZCHy2tAKO5k[/youtube] In a couple of weeks time we’ll be speaking at the annual Planningness conference, which is coming to LA for the first time this year. We were originally asked to talk about how we work as a planner / creative duo at BBH...