Category: storytelling

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Interview with Dan Light, Part II: the intricacies of creating transmedia content

Author: Ben Shaw, Strategist, BBH London [vimeo]http://vimeo.com/11229983[/vimeo] Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all...

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Interview with Dan Light, Part I: engaging online communities

Author: Ben Shaw (@BenShaw), Strategist, BBH London Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although the bio may be short, his experience certainly is not. Dan has recently left Picture Production Company (PPC), where he led an award-winning interactive team producing some of the most innovative online marketing campaigns of recent times. In...

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The PhoneBook – The future of interactive storytelling?

This is so brilliantly simple, and hints at a very interesting emerging platform both for conventional storytelling (in this case, reading with kids) but also for new opportunities where print meets interactivity anywhere. [youtube]http://www.youtube.com/watch?v=GnZTul_9fWc[/youtube] This is a mock-up, clearly, but @Schatz & I been trying to work out what technology would allow the iPhone (say) to know when the page...

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The Enduring Power of a Story Well Told: The Man Who Walked Around the World

We’re super proud of our friends at BBH London who’ve produced something very special for Johnnie Walker. “The Man Who Walked Around the World” is a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. Carlyle tells the story of the brand’s birth, growth and development via some dazzling copywriting from BBH’s Justin Moore. This alone...