Archive for the ‘storytelling’ Category
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Supplying Monsters, Telling Stories
15th December 11
Posted in business models, storytelling
Hoxton Street Monster Supply Store interior (photo: www.monstersupplies.org)
At Labs we like nothing more that creativity put to good use (reference our love for ichainsaws, gloves, design-led activism and fightwear with a social mission). Chuck in some Mortal Terror and we’re yours.
With the recent launch of their online shop, www.monstersupplies.org, our friends at Hoxton Street Monster Supplies have extended what is essentially an imaginative, immaculately designed fund-raising platform. It’s all in aid of Ministry of Stories, a creative writing non-profit which is supported by all proceeds from the shop.
If you need to stock up on Zombie Fresh Mints or my personal favourite, a tin of “A Vague Sense of Unease”, Hoxton Street Monster Supplies is the site for you.
A Vague Sense Of Unease, available at http://www.ministryofstories.org/
And, hey, the holidays are upon us, so satisfy the buying-spree beast within with a little monster-based goodness – just make sure you get your order in by this Friday 1pm (GMT), if you want to make last orders before Christmas.
Behind the shop at 159 Hoxton Street, through a hidden door, the Ministry of Stories exists to help young people in East London learn how to be storytellers. Which, as @jeremyet always likes to say, is where the magic happens.
Ministry of Stories Writer (photo: http://www.ministryofstories.org/)
You can shop online here or volunteer to help at the Ministry of Stories here.
Credits:
The website was created “by a small group of unpaid humans in their spare time”: design by Gavin and Jason Fox, build by Simon Pearson, project management by Chris Meachin, user experience by Mike Towber; and art direction by We Made This.
monstersupplies.org
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Tree of Codes and the Web It Left Behind
8th December 10
Posted in storytelling
Author: Jessica Berta (@jeccaberta), Writer, BBH NYC
Certain artists are typecast, sometimes by choice. They capture a style so well that it comes to define them. Author Jonathan Safran Foer falls outside of that camp with a chameleonic thud. He keeps us curious.
In his new book, Tree of Codes, Foer does with a physical book what we often neglect in digital—he turns reading into an experience. In showing how a story’s environment affects its meaning, he gives digital storytellers a slap in the face.
Tree of Codes, breaks from the standard book format in two ways:
- It creates a new story by tearing apart and piecing together an old one—Bruno Schulz’s The Street of Crocodiles.
- Each page is die-cut to reveal just a handful of words and phrases.
I found the book annoying to read at first, despite its delicate beauty. I couldn’t decipher between the page I was reading and the ones beneath it. It was like a depth perception test following a mug of bourbon.
After sobering up and finding a better technique, I enjoyed the layout. Words hovered in a dream-ridden state. Thought went into each line, each phrase and how it was laid out. Such attention to the UX of reading is tough to find on the web. Foer’s analog approach would be easy enough to toy with in digital. So why aren’t we more playful with narratives online?
Brilliant writing isn’t enough to keep readers happy. Long blocks of copy, no matter how poetic, are begging for attention spans to scamper off elsewhere. In a design dominant field, it’s easy to neglect voice, tone, even punctuation. Or to forget about how each will figure into a broader environment.
Maybe that’s because we get swept up in technology. We use it to tell stories rather than to shape them. The following ideas and executions use technology to influence how stories are read. Bravo! The better ones put UX at the forefront. In doing so, they offer some lessons in communicating creatively.
- We Tell Stories: Bring physical location into the narrative.
- Telescopic Text: Let the reader decide what information to absorb.
- TextArc: Represent text visually.
- The Sweet Old Etcetera: Make static literature kinetic. There are lots more eLiterature examples here.
- Open Bookmarks: Consider the selfish benefits to social reading.
- Ben the Bodyguard: Communicate utility via a character.
- @RuthBourdain: Mix vinegar and oil. Hilarity ensues. (Perhaps a bit off the mark, but a good demo of re-imagining existing voices.)
These concepts and methods fool with language, narrative and technology to entertain. It’s humbling to think that a few pieces of paper and an X-Acto knife can do the same.
When we leave room for interpretation and delight, we can expand the playground for digital fiction. We can turn stories into experiences that are unique to each reader. So let’s stop neglecting the goddamn words. Pretty please?
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Powered by Pixels
29th October 10
Posted in Cross-platform, storytelling
Aside from the smart, engaged and talented colleagues here at BBH and likeminds the world over, at Labs we are lucky to be in close proximity (in the same office in fact) to the smart, engaged and forward-facing Power to the Pixel team. Their mission is to explore new ways of getting stories in front of increasingly fragmented audiences and support media producers wanting to make the sometimes difficult transition to digital and cross-media distribution.
Audiences no longer think in silos – the recent 2Screen evening demonstrated the power of creating compelling behaviour drivers and experiences across multiple platforms. Power to the Pixel’s recent centrepiece event, the Cross-Media Forum in London, brought together leading thinkers and pioneers from across the media industries who are instrumental in changing the way stories are conceived and are reaching audiences.
Below, PttP’s CEO Liz Rosenthal and COO Tishna Molla picks out some themes that are emerging from their work and, for anyone interested in new tools for storytellers, links to deeper thinking from the Pixel Report.
Story experience
“The best storytelling devices are, and have always been, rooted in human behaviours and desires,” says Mike Monello, Founder of Campfire and Co-Creator of The Blair Witch Project. His keys to creating a successful story experience are;
- Communal experience
- Making it tangible
- Fostering discovery
- Making it personal
- Building a world larger than your characters
Story = brand
Whilst marketers have long been used to advertising products across multiple platforms, do they really understand how to keep audiences engaged? How do you begin to find your audience, let alone engage them? How do you decide which platforms to use to tell your story, let alone work out how to use them? Director Jon M Chu, is an expert in how to not only reach, but to sustain an audience. He conceived The Legion of Extraordinary Dancers (The LXD) – “a living, breathing comic book” – first and foremost as a brand, enabling connections with different audiences across multiple platforms.
Power lies with the audience
With the impact of new technologies has come a shift in authorship and access. Audiences have moved from passive viewer to active collaborator, stakeholder, co-creator, marketer, distributor, even financier. There’s a new breed of storyteller emerging, one that understands the new technologies, tools and services that are changing the way that stories are told, how and where audiences can interact with them and, as a result, the whole business of storytelling.
Lance Weiler (@lanceweiler), US filmmaker and story architect, grew his audience for Head Trauma - a fusion of feature film, live performance, mobile interaction, online gaming and remix – by allowing the audience to discover and expand elements of the story, moving them from one platform to the next in the process. Audience numbers grew in direct correlation to the number of access points made available to them.
Finnish director, Timo Vuorensola is an expert at collaborating and engaging with his audience throughout the development, production and distribution of his films. Crowd Controls is one great example of a tool that he uses to harness the power of the audience.
With technology advancing so rapidly, the possibilities for storytelling and audience interaction seem limitless or intimidating, depending on your point of view. No-one has all the answers anymore (if they ever did) which makes it essential now, more than ever, to share information and foster new networks, collaborations and partnerships. Which is what we do @powertothepixel.
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Wonderful storytelling from HBO in a trailer for their boxing programming
16th September 10
Posted in creativity, storytelling
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What do go-karts, used mannequins, indestructible soccer balls, flame-retardant garments, & a painted toilet stall have in common?
10th September 10
Posted in guest, storytelling
Author: Jeff Johnson, Creative, BBH New York (@fittedsweats)
Late in the spring, British Airways gave us a great brief for North America. Last year they held a contest where they gave out hundreds of free international flights (and shipping) to small business owners in the U.S. so that they could do business face-to-face rather than just via email, iChat, Skype and…fax. They hold the belief that face-to-face contact helps seal more deals rather than just staying put and hoping for the best—which in the current economy, we’re probably more likely to do. Stay the course. Take less risks. Tread water. Shutter the place. Etc.
We immediately told them we would use the entire budget to make a feature length-documentary about the death of the use of the fax machine in Sacramento-area small businesses between ’98-’08, while also weaving in our commentary on the dearth of new ideas in leather belt holsters for mobile devices.
They pushed back. Gently.
Actually, that last paragraph’s not true. BA were giving away more free flights this year, and thought last year’s winners—in telling their own unique success stories—would inspire other small business owners here to enter this year’s contest, and go see their clients and prospective clients face-to-face.
Meeting real people who’ve dreamt up their own business and are ambitious enough to make it a reality was the fun part. Working with a budget that didn’t allow us to send clients, directors, producers, account people and creatives back to far-flung locations to recreate face-to-face meetings was the challenge.
Tireless creatives Jessica Shriftman and Zac Sax teamed with director Chris Bren and Picture Farm out of Brooklyn, as well as photographer Todd Selby, and BBH editors Mark Block and Jonah Oskow to bring stories from a handful of the most compelling businesses to life. Throughout the summer, the group was fueled for the most part by Kombucha tea and it’s startling before-taste.
The films (and the chance to win) can be found at British Airways’ Face of Opportunity site, and, we hope, elsewhere.
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Story is More Powerful Than The Brand; Best Story Wins (Tom Peters)
7th September 10
Posted in Brands, storytelling
Interesting short clip of Tom Peters talking about the importance of storytelling for brands. In fact, for Peters, storytelling isn’t just important, it can be more powerful than the brand itself.
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‘The Best Camera is the One You Have With You’ . . . introducing the iOScars
21st July 10
Posted in creativity, mobile, online video, storytelling
Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld)
“The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM)
Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation iPhone, consumers can now carry in their pockets a device fully capable of capturing, editing and publishing HD videos. This is an exciting prospect – no more grainy, pixelated, thumbnail-sized videos of our funniest or most beloved moments or the latest breaking news story.
Imagine what Gordon Gekko could achieve with this.
Only a few short days after iPhone 4 hit the marketplace, an exceptionally impressive example of the film-making potential of the device surfaced. This film, “Apple of My Eye” directed by Michael Koerbel, was shot and edited entirely on an iPhone 4 in under 48 hours.
“Apple of My Eye” – an iPhone 4 film – UPDATE: Behind the scenes footage included from Michael Koerbel on Vimeo.
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Interview with Dan Light, Part III: The role for brands in transmedia
16th July 10
Posted in creativity, storytelling
Author: Ben Shaw, Strategist, BBH London
http://www.iamironman2.com/home/
In the last of our blog posts with Dan Light we’ve saved the trickiest questions for last. What, if any, are the roles for brands in these transmedia extensions of the narrative? Can it ever get deeper than product placement and, if so, can brands ever make a legitimate contribution to the storytelling experience?
In the past decade we’ve seen that the music industry had to get screwed before it would change, the newspaper industry is struggling and the film industry is being forced to reinvent itself. Can entertainment industries transform themselves? Where do you see the film industry going?
I think the film industry is going to polarise. I think you’re going to have your Avatars – they will be big 3D events that will be 15-year projects and will command bigger and bigger sums of money.At the other end will be the classic independent films, built around a good story but also written from the ground up, with a view to all the ways in which that story can be told, developed and audiences be found.
So brands need to find new ways to engage audiences and clearly sponsorship of this kind of content is a legitimate path, albeit it represents a fairly transactional relationship with the producer. Is this how you see the role of brands developing?
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Interview with Dan Light, Part II: the intricacies of creating transmedia content
15th July 10
Posted in creativity, storytelling
Author: Ben Shaw, Strategist, BBH London
http://www.vimeo.com/11229983Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all over himself.
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