STEREOTYPES ARE LAZY, DAMAGING AND INEFFECTIVE. HERE’S THE SOLUTION.

For decades advertising has been notorious for perpetuating stereotypes, but their continued use leads to ineffective work and damaging cultural norms. Here Madeleine Young, Strategist at BBH, outlines 4 practical steps agencies must to take make a positive impact on the work and the world. I was sixteen when I first appreciated the capacity of advertising to make my life...