Archive for the ‘Social’ Category
18th October 13
Author: Shea Warnes, Social Strategist, BBH London
Who are we looking for?
“Get us more page likes!”
“We need a Facebook sticker on our vans”
“Let’s make a viral!”
“People need a hashtag they can really get behind”
“Lets do what Oreo did in the Superbowl”
“We want people to film videos of their grans dancing”
Do these statements make your skin crawl? If so, we’d like to talk to you.
BBH is looking for a Social Strategist to join our rapidly growing Social team. We need someone who can cut through the social waffle and understand the true business needs of a brand.
What is a Social Strategist?
Social Strategists at BBH are passionate advocates, well-versed in digital communications. They have a strong strategic background – a traditional understanding for a modern environment.
They understand the technologies that enable social communication and think with the community or user in mind. A passion for the platforms is essential, they are called upon for the latest developments within the industry. They have an intuitive approach on how best to work with communities and develop advocacy for a brand. They can identify and articulate a social insight based on audience behaviours.
They will help lead the agency’s vision for social, inspiring teams, challenging the status quo and optimising campaigns for social. The role is crucial for helping BBH get to great ideas, so creative thinking is a must.
Expectations of a BBH Social Strategist
Present strategic thinking clearly and convincingly, in terms that make social media strategy understandable and tangible for all
Develop stand alone social strategy for brands/campaigns, working into the Social Strategy Lead and working closely with the BBH Brand strategists
Continually strive to develop fresh insight and original thinking which adds value to the client’s goals in social and helps build creative ideas
Understand how the advertising you are involved in actually works, and whether or not it is effective and how appropriate it is for the social platform in question
Deliver external training programs in social media, skilling up clients with the latest knowledge
Establish the foundations of process and best practice for social media in client organisations
Extensive knowledge of social platforms and social behaviour on them
Be able to get your ideas across to any audience, via simple articulation and well-argued logic.
To adapt your method of communication to suit the needs of different audiences (written vs verbal, formal vs informal, etc.)
Already demonstrated a strong understanding of social through strategic and creative recommendations that have been implemented
3+ years working in strategy on social projects
Successful social projects with their influence stamped on them
Experience presenting to and collaborating with clients.
Ultimately, like all BBHers, Social Strategists are ‘good & nice’ – someone who wants to make great work and work in a great environment.
If this fits you down to a T, or know of someone who it might, then send in a CV to: email@example.com
26th September 13
Author: Ben Shaw, Social Strategy Lead, BBH London
You’re sitting there asking yourself two questions:
1. What the hell is a Social Engagement Director?
2. Why has an agency created another job title I haven’t heard of before.
The thing is, we don’t properly know how to describe this sort of person. And there aren’t many of them around, which is why you may not have heard the title before.
Ok, we own up, they are *gasp* a hybrid.
They’re both sides of the coin. They know their stuff about engaging people in social platforms and can work with a team & client to get it done. They’ve put together the pieces of a content calendar and taken it apart to manage the process for getting it made. They know what metrics to measure and how to package it for different client needs. They want to write the strategy and manage a team. Essentially, they’re a thinker and a doer.
So, we’ve established they’re a hybrid, what else does this fantastical person behold in their skill set?
They will have been around the block. They are likely to be doing one these roles: Senior social media planner, Senior social strategist, Senior digital marketing manager. They will have delivered in spades across a variety of clients and have strong, informed opinions on where the social landscape for brands is heading.
We’re looking for a senior, brilliant practitioner with proper experience who is going to develop & strengthen our social team. They will be co-managing a team of handpicked specialists comprising of analysts, social strategists, community managers, influencer networkers, and working alongside account strategists to develop best practice social thinking and output for our clients.
BBH is fortunate enough to have some of the best brands, big and small, in our portfolio because we’re a restless company, constantly striving to do the most effective and exciting work possible. Creating socially connected ideas is at the top of our agenda for growth, so they need to have an entrepreneurial attitude to their work – enough to continue to grow the BBH social offering and grasp new business opportunities.
They know the latest ins and outs of marketing on social platforms – because they are passionate about this, both personally and professionally. They can easily define a brands business & social objectives, focus on how that brand can serve the needs of a community, write a brief and work with creative teams to help shape an idea. They know all the those important acronyms like KPI, ASU and yes, OMG.
A good cultural fit
Like all BBHers, they’re ‘good & nice’. They want to do great work and have some fun doing it.
We’re looking for one of them. A Social Engagement Director.
If think you are one, or know of one, get them to send a CV to: firstname.lastname@example.org.
4th September 13
This is the second cross-post in a series we’re putting up this week from the tech column we’ve written for Marketing magazine over the course of this year. This post looks at the rise of Snapchat and the implications for marketers, it appeared in Marketing in July. Think of it as a sister post to Jason’s recent post here ‘Why the ephemeral is here to stay‘.
Reading of the recent death of Bert Stern, the photographer most famous for his ‘last sitting’ photographs of Marilyn Monroe and, closer to home, the advertising shots he took for Smirnoff in the 1950s, you cannot help but admire how iconic the work was. A perfect cocktail glass stands on sand, reflecting an inverted Pyramid of Giza as the sun glides down behind it. Carefully crafted, pure, timeless allure.
Juxtapose that with the news that Snapchat, the free app that let’s you share video and photos that self-destruct in a matter of seconds, has been valued at a cool $800m during its latest round of funding. Unsurprising, perhaps, given its meteoric usage growth curve (200m images shared daily in June, up from 60m in February, according to Snapchat figures) and yet still somehow staggering. As the Financial Times pointed out, this is more than Instagram’s final sale price ($700m) after Facebook stock slumped. And this in the same week Instagram introduced 15 second video to compete with Vine’s even more microvideo service, not to mention Facebook’s own Poke, questionably – but deliberately – identical to Snapchat, launched at the end of last year.
So is this super-light touch, technological transience nothing more than a superficial bubble, or a signifier of something deeper that marketers should pay attention to?
Time will tell, of course. But, as any user of Snapchat will tell you (13-24 yr olds are the app’s current centre of gravity in age terms), it does offer a solution to a very modern problem. Evan Spiegel, Snapchat’s founder, says the service was designed deliberately to offer an alternative to the pressure social media can bring to bear on users to present an idealised version of themselves. Against a backdrop of carefully curated streams of perfect holiday pictures, users want to share the real, the immediate, the silly side to their lives without the photographic evidence remaining on Facebook to haunt them forever. And, yes, no doubt there’s sexting too but, as Spiegel is at pains to point out, the app is most often used to share what’s happening now; the extreme transience of the service “doesn’t actually make sense” in a sexting context.
Brands seeking to reach a younger demographic are experimenting in the space, although inevitably the activity is largely promotions-based on what is still a nascent platform. Snapchat themselves are reported to be considering in-app transactions and native advertising as a route to monetisation in the medium term.
Certainly the fleeting immediacy here may feel like an anathema to traditional marketing ideas that so often value carefully planned permanence over pertinence, but I can’t help but think that it’s healthy for us to explore technology that help brands get closer to the naturally transitory nature of users’ real lives.
Perhaps what we are witnessing is a second wave in social media, where we recognise that users don’t want their every move and word captured and held in static perpetuity. If Snapchat doesn’t fit your brand’s value set, then witness the altogether more grown-up Tumblr.
In his speech at Cannes this year, Tumblr’s CEO David Karp made a point of distinguishing the platform from the likes of Facebook or Twitter. In short, Tumblr values great content over constant social interaction “You can keep it small and do it in a campaign-orientated way”, versus the 24/7 newsroom approach brands feel they need to adopt on other platforms. Karp stressed the fact there are few publicly visible metrics on Tumblr, versus the follower/friend count on Facebook and Twitter: it’s a place brands can house content they can share with audiences, without feeling like they’re under constant scrutiny or trying to meet unrealistic expectations. Suddenly, brands seem remarkably like their users.
7th August 13
It was a great man, Ferris Bueller to be precise, who once uttered the immortal words “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” So wise and so relevant it seemed to me, as I reflected upon the phenomenon that is Snapchat. Last month, less than 2 years after launch, Snapchat raised $60m in funding on the basis of a $800m valuation from prominent VC’s. Dennis Phelps of Institutional Venture Partners gushed emphatically “The funding round was “one of the most competitive financings we have been a part of in years”. Despite the fact that they are yet to make a single dollar from advertising or charging users.
In many ways Snapchat embodies the very essence of the ephemeral but I couldn’t help wondering if it might be a signifier of a broader trend unfolding, something more fundamental and profound. As a generation of “digital natives” grow up and look to their future, and the whole world considers the repercussions of Edward Snowden’s revelations, it appears that we are collectively reappraising our engagement with the digital world. We grow increasingly aware of our ever deepening reliance on networked technologies, the blurring of public and private space, and the changing nature of our relationships with others, and we are beginning to explore new strategies to respond.
The Snapchat story
The genesis of Snapchat is shrouded in claim, counter-claim and litigation, and comes complete with its own Winklevoss Twin (singular sadly). In 2011 Evan Spiegel and Bobby Murphy took their Stamford University classmate Reggie Brown’s idea for a self-destructing messaging service and launched the app in September 2011 that year. Since launch the user base has grown at a staggering pace despite many detractors trying to write it off as a novelty app for creative sexters. Take one look at the numbers its obvious that there’s more to it than that. Snapchat users, particularly teenagers and college kids, now share over 150 million pictures every single day, more than four times Instagram’s daily shares.
Building the Ephemeranet
What’s particularly interesting is that Snapchat’s unique appeal comes from restricting, rather than enabling the intrinsic connectivity of the web. It lets people share experiences with friends, but it does so in a way that is time-bound and impermanent. Nothing you send is stored, and none is searchable. A generation of users who’ve grown up immersed in the social web are beginning to realise that their intimate experiences are not only available to their friends. They are also open to would-be employers, their parents, even that girl they may want to marry someday. According to Evan Spiegel the increasing pressure on them to manage their idealized online identity has “taken all of the fun out of communicating”. In glorious contrast, the transient and ephemeral nature of Snapchat provides a more spontaneous, less controlled or contrived way of communicating. By simplifying a security process enough to the point that anybody can use it Snapchat has created a market for privacy protecting ephemeral communication, an opportunity investment money will help them exploit further.
Potluck vs Performance anxiety
In July Josh Miller and the team behind Branch launched their new platform Potluck. Potluck, though very different to Snapchat, bears comparison because it also provides users with an interesting alternative to the performance anxiety of mass social interaction.
Potluck is essentially a link-sharing network built on top of a users’ social connections from Twitter, Facebook and Gmail. But unlike many of today’s social networks the focus is not on having users craft an online persona, but rather on the content being shared. Links shared on Potluck aren’t accompanied by people’s names or avatars, only the topic or name of the link, and the number of your friends who are talking about it. Instead of worrying about how popular your posts are, or how interesting you look because of what you share, you can focus on more genuine conversations around the subjects that really matter to you. The performance anxiety is gone, making it more accessible for everyone. As Miller explains “The whole reason we took the time to even focus on Potluck, is because we really do want to empower the people who are not having conversations to have conversations.”
Free to browse anonymously
If Edward Snowden and his revelations about the NSA’s PRISM programme have taught us anything (other than to beware of transit in Moscow airport) it is that our digital click-stream is an open book ready to be read by anyone with the computing power and inclination to sift through the meta-data.
The involvement of Microsoft, Yahoo and Google in the US spying programme has given an unexpected boost to lesser know search rival DuckDuckGo whose search requests have almost doubled to over 3million a day in the last month alone. DuckDuckGo provides ‘private’ internet searches which means that it does not track users in the same way that the big listed above do. It does serve Google-like ads, but without the customisation.
As founder Gabriel Weinberg explained, DuckDuckGo chose not to store search data because it reveals so much about us. Search data, he says, “is arguably the most personal data people are entering into anything. You’re typing in your problems, your desires. It’s not the same as things you post publicly on a social network.” Having decided that searching is intimately personal, he deduced, rather presciently that governments would want to get hold of search data. “I looked at the search fiascos such as the 2006 AOL data release, and decided that government requests were real and would be inevitable, and that search engines and content companies would be handing over that data [to government] in increasing amounts.”
Whilst DuckDuckGo’s numbers are hardly going to keep Googlers up at night this trend is illustrative of the growing recognition of the need to take control of the public availability of our browsing histories. Whilst DuckDuckGo’s entire premise is predicated on anonymity, “Incognito browsing” is of course a standard feature in Chrome, and similar features have since been adopted by Firefox and IE. Providing anonymous browsing may seem like a counterintuitive move for Google given their business model, but by giving users control over their anonymity on the most sensitive sites these features are more likely to reduce cookie deletion rates, thereby increasing the ability to target ads, thereby increasing revenues.
Military grade encryption from the App store
For those wanting the next level of privacy look no further than Wickr, created by Nico Sell, security expert and long-time organiser of Hacker convention Defcon. Wickr is a serious security-focused app that uses “military-grade” encryption to send text, video, voice, and document files that can self-destruct after a given period of time.
Hospitals and law enforcement have expressed interest in a similarly functioning Android app, Gryphn. Encryption legend Phil Zimmerman, inventor of Pretty Good Privacy or PGP, an encryption system so powerful that its distribution was once classified as arms dealing by the US government, is also developing an exciting and powerful suite of communication apps through his company Silent Circle. They are not for “average” users, but they will provide massive improvements in security for business and serious individuals who are looking for it.
So what does it all mean?
“Life is once, forever and new all the time” ~ Henri Cartier-Bresson
The Web 2.0 evangelists proselytised the benefits of a new era where we are all publishers. The Social Web enabled us to harness not just the wisdom of the crowd but the wisdom of our friends. Every moment, every memory of our lives effortlessly shared through our ‘feeds’ creating a permanent, public, searchable and socially verified record of our lives. And why? Because we could. But sometimes “Because we could” isn’t reason enough. Without serendipity we grow stale and predictable. Without spontaneity we deny the authenticity of our human response. Without our privacy where is there space for intimacy or dissent?
Once opened this Pandora’s box cannot simply be closed, nor would we want it to be. But there is an alternative. Snapchat’s self-destructing pictures are fun, but they are more than that. They are fleeting glimpse of what we crave, the means to put us back in control. Providing us with a most important ability in this networked age, the means to disconnect.
25th July 13
Author: Ben Shaw, Strategist, BBH London
Over 50 years ago, Arthur C. Clarke established three ‘laws’ of prediction through the writing of his essays. The genius of his foresight in his future-facing assertions is perhaps only now coming to be truly recognised, as an ever increasing number of technologies, products and experiences continue to astound us.
Indeed, it is with a worrying pace how quickly we accept new technologies – today video chat is no longer a Star Trek exclusive and next year everyone will wonder where they were without their wearables. 5 years ago who would have thought Nike would be measuring every calorie you burn, Burberry would put you in the front row of their fashion show or Axe would be taking you to space?
Here at BBH London we’ve delved into the detail of Clarke’s 3 Laws to expose some of the behind the scenes development of our latest digital project, Mentos Fresh News, the world’s first video news channel all about you:
Law 1: “When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.”
Fresh News was the brainchild of one of our “distinguished but elderly scientists,” Pablo Marques – he knew the idea was possible and was almost certainly right. The only thing that Pablo said was impossible was actually making the project to the level of polish we wanted – producing a bespoke premium piece of content based on your Facebook behaviour that seamlessly stitches together multiple video edits & relevant scraped data with millions of potential combinations to create the experience of a personalised news channel. Pablo was wrong, we just needed to discover how to do it.
Law 2: “The only way of discovering the limits of the possible is to venture a little way past them into the impossible.”
Facebook personalised experiences have been produced before. We looked to the previous “possibles” of The Desperado’s Experience and Intel’s Museum of Me to see what we could learn and how we could create something new and groundbreaking. Previous experiences had scraped and displayed Facebook data – we wanted to add a layer of intelligence & polish on top that creates the illusion of an “impossible” news show. Here’s the background tech on how we did it:
Law 3: Any sufficiently advanced technology is indistinguishable from magic.
The wonder of Mentos Fresh News is in the ‘aha!’ magic moments – the moment you see yourself in an actual News program. You don’t see yourself as the produce of a number of behavioural rules. You don’t see the whirring of the machine. You don’t see any of the above happening. All you do is click a button and all you is see is you as the star of the show. All you see is the magic.
I wouldn’t like to say if Arthur himself would have appreciated what we made enough to share it on his Facebook page, but hopefully he would appreciated the behavioural scientific discipline and technological craft behind the magic.
Have a go for yourself at MentosFreshNews.com.
Thanks to BBH London & Stink Digital for making it happen.
28th February 13
Author: Helen Lawrence, Social Strategist BBH London & BBH Labs
The ‘BBH Junk’ email group is a wonderful place. In a standard day people will share robots playing Motorhead, a tool for remixing pop songs and occasionally the embarrassing instance of “oh my god, this video of a sneezing baby panda is amazing”. Yup. Still.
But more often than not it’s a place for questions. Any recommendations for hotels in Barcelona? What is the best dentist in North London? Where should I eat in San Francisco?
And my all time favourite…
Personal recommendations are still hard to come by. It’s a fragmented ecosystem, collating results across Foursquare, Trip Advisor, Yelp and Google isn’t much fun and certainly not all that useful.
Facebook’s recent (ish) announcement – Graph Search – is hoping to change all that.
It’s been a month or so since the news broke, so we’ve had a little while to ponder its potential and to chuckle at some of the more ridiculous searches done so far.
Facebook are hailing it as ‘structured search’: the ability to see connections between people, photos, places and interests. It’s all about content, connections and Likes at the moment; so far status updates and Open Graph actions, such a listening to a song, won’t be included. The examples Facebook have given of example searches include: restaurants my friends have been to in London, photos of my friends in New York and people at my work who like skiing.
The implications for brands are huge, and while we don’t tend to recommend knee jerk reactions following news of any platform updates, here are a few predictions on what might change.
1. The land grab. The importance of fan numbers is going to hit us again. It’ll be interesting to see how Fan numbers creep up naturally as users begin to explore content in results. Wormholes of recommendations and mutual interests are always going to drive traffic, but it’s likely we’ll see an influx of brands pouring money into Fan numbers to ensure they appear in as many results as possible.
2. Importance of rich media engagement. Facebook is the biggest photo repository in the world, Graph Search is probably going to make it the most useful too. Nowhere else can you search photos of ‘friends from Bognor Regis before 1999’. It’s not clear yet how a brand’s photos will appear in Graph Search results, but doubtlessly we’ll see even more emphasis placed on rich media content rather than traditional text updates.
3. Getting content prepped for Graph Search. Get ready for the Like button plague. Brands should start thinking about how to get content appearing in Graph Search results and most likely, we’ll see lots of those pesky Like buttons being placed on sites and content.
4. New analysis and strategies needed between passive News Feed engagement and active Graph Search engagement. It’s no longer enough to know how to reach people and how to engage, it’s now about know when people search and how to appear in that search. Personally, I’m looking forward to seeing the data Facebook can provide brands about how and when people are looking for your content and connections. Hopefully it’ll be better than the truly shoddy Facebook Insights offered at the moment.
5. Mobile. Because it’s forbidden to write a blog post about anything without saying that mobile will be an important part of it. Future of microwaves? Mobile. Future of fake tan? Mobile. But Graph Search is actually one of those times when mobile will actually be an important factor. Out & About is the obvious one – physical retailers and restaurants are going to have to find ways to get people to Check In and engage with content.
Whilst there are approximately 10.2 million blog posts already written about the ‘Death Of Google’ in light of Graph Search, the overlap in uses seems to be quite narrow. For example,
I’m not sure I’d go to Facebook to hunt down a plumber. That is definitely a job for Google, where recommendations outside my social graph are more important and useful. But for content discovery & organisation and lifestyle recommendations, Graph Search is going to be ace.
20th August 12
A world where 24% of people miss out on important moments in their lives because they are busy trying to document on social media sharing, is a world needing an intervention from BBH Barn, tasked each year to produce projects that ‘Do Good, Famously’. We call this intervention Social Rehab.
The first arm of the campaign was to create this set of social rules for people to abide by. This is a simple set of 6 rules that lays out what is acceptable, and what is not.
Then we needed to develop something that could make abiding by these rules more achievable. We designed a toolkit that replicated people’s digital behaviour in the real-world. By creating other objects that replicate digital behaviour, such as Instagram glasses, Draw Something Doodle Pads and Like stickers, smartphone addicts might begin to realise that real life is more rewarding. We created a limited run of 100 packs which were available locally or could be requested online. We were chuffed when we ran out within a week and so directed outside interest towards a downloadable PDF of the kit for people to make at home.
After starting a discussion online, and creating the toolkit we wanted to test our audience’s resolve in as social an environment as we could find. We held a public social experiment at a popular Singapore nightspot which offered time-based discounts to whoever willingly locked up their phones. Participants received 10% off their orders which then increased by another 10% for every hour people could stand to be away from their phones, up to 40%.
The reaction was hugely positive and hundreds of people came to take part, demonstrating that people recognise the issue and are, when given the tools and incentives, willing to do something to change their smartphone etiquette, if only for one night.
6th August 12
Author: Mareka Carter, Creative, BBH London
Today, Monday 6th August, is the one year anniversary of the London riots. With the eyes of the world turning to London once again, this time for our moment of Olympic glory, we have fantastic news to report.
All your generosities from all over the world at the time of the London riots raised so much money that we were not only able to refurbish Aaron’s barber shop, and bolster him a bit with his loss of earnings, but we had enough left over to help others in the Tottenham community as well. It was Aaron’s wish, (and our delight) that we support projects for young people, showing that youth are far from the enemy, but the future that needs nurturing.
We have worked with the fabulous Kay Horne of Business In The Community (BITC, and pictured below with Aaron) to find recipients for the money that were appropriate. Kay has been tirelessly supporting the regeneration of Tottenham since the riots, and her BITC role will take her through until March and hopefully longer. She’s a smiley face that the people of Tottenham have come to trust and love, and almost as much of a local celebrity as Aaron!
So it was with great pleasure recently that we met with Aaron at the shop, and hosted representatives from the projects we have chosen to benefit from the funds – sharing more than £10,000 in fact. They are:
The Highway Youth Club at Bruce Grove Youth Club – this is a Dinner Club that feeds disadvantaged kids in the area and keeps them off the streets with loads of forms of entertainment. It makes sure they are set up properly to embrace their futures. Aaron spent his entire childhood in a youth club called Oxford & St. George’s in the Jewish East End, that provided everything for needy families, and he has a strong belief in it giving him the best start in life and skills he needed to survive.
The Dandelion Project is a young citizens’ journalism project, which we chose because of the media connections to the Keep Aaron Cutting Project. We wanted to show that youth and social media could be used positively for good, and the Dandelion Project has the same aim. Their kids are going to come down and do a piece on Aaron.
The People’s World Youth Club is an organisation that helps kids focus their energies through creativity and self-expression & exploration of the world and its cultures. We were very attracted by a project that helps kids focus their talents around working together to create. People’s World are hard at work on their Carnival float right now, which will be creatively themed around the riots of last year.
Aaron also attended a lunch at a week-long event for young entrepreneurs that we supported, which was held at his beloved Spurs football club. It was run by NTYE, which is the Network for Teaching Young Entrepreneurs – the organisation gives young people business skills to work for themselves, as Aaron has done since he was 12 years old.
As you can see, Aaron was on great form when he met the youth club representatives, speaking Ghanian with Pastor Alex from Highway, and full of stories to relate to Fiona, the young journalist from Dandelion. And he was chuffed to visit Spurs.
As ever, the shop is open for business and social chatter from 6am-12:30pm Monday to Saturday, and business in Tottenham is still slow (you might have seen Aaron on BBC’s The One Show on 20th July, with other Tottenham traders and residents), so we’d encourage you to visit for a haircut. You’ll be very much welcomed, without a doubt.
Thank you once again to everyone who made this wonderful conclusion possible, we are very proud of London and the world for their efforts, and, equally so, the little corner of Tottenham.
A version of this post first appeared on Keep Aaron Cutting at the end of July.
31st July 12
Author: Vicki Maggs (@maggsy), Digital Analyst, BBH London
As we’ve all heard repeatedly, London 2012 has been anticipated as “The most social Olympic Games yet”, and it’s easy to see why. Since the Beijing Olympics in 2008, Facebook users have grown 800%, Twitter users by over 8000% and Youtube videos are now generating 72 hours of video per minute. Not to mention the launch and growth of Google+, Pinterest, Instagram and Foursquare.
Friday night saw the Opening Ceremony of the London 2012 Olympic Games with 26.9 million UK viewers tuned in. According to Twitter, this one night alone generated more tweets than the entire duration of the 2008 Beijing Games - 9.66 Million.
Using Sysomos, we found over 840,000 tweets tagged the #openingceremony with the peak of conversation occurring on Mr Bean’s entrance. Interestingly, he was also the most discussed topic of conversation (aside from mentions of Danny Boyle @DannyBoyleFilms) – being picked up all around the world as a successful nod to British culture and humour. Mr Bean gained a very positive response with 97% of conversation favourable. Read full post
27th February 12
Who we’re after
An experienced Social Media Manager. Someone who can help plan, directly implement and sustain brand relationships across various online social platforms for a range of BBH London clients. More often than not, you’ll be a integral member of an integrated, cross-functional team.
What you’ll be like
Social Media managers at BBH are probably the definition of T-shaped people – *great* communicators who are extremely comfortable in strategic, creative and operational conversations internally at BBH, as well as with partners and clients – whilst very proud to be a respected specialist. You think with the community or user in mind, you’re confident making strategic recommendations and at complete ease planning, implementing and responding on behalf of a brand. You understand the qualitative difference and value of relationship “flings” (campaign-based social activity) versus longer term community management and are happy operating at both speeds. You have experience working in a social media, digital, or media agency, coupled ideally with knowledge of buying online advertising, particularly on YouTube and/or Facebook.
- Be a true specialist and evangelist for brands and the social web at BBH; spreading your understanding and passion for existing and emerging digital platforms and technology throughout the agency
- Work independently and with Strategists to plan over-arching social media strategy, as well as plan and implement bespoke social media activity across a range of projects/clients, including planning and buying Facebook and YouTube ads
- Build and maintain relationships with like-minded, influential contacts in key communities, managing these important relationships in a long-term or on a campaigns basis, as required
- Launch and maintain brand presences on key social media platforms as and when required
- Co-develop bespoke ideas for social channels when required
- Monitor, analyse, manage and report on social media activity using different analytics tools, such as Google Analytics, Radian6, Sysomos and others. Work closely with BBH London’s Data department continuously to ensure best practice in this regard
- Be a strong project manager and team player
If this sounds like your kind of job, we look forward to hearing from you. Please send a cv/resume, details or link to email@example.com.
BBH is a global creative advertising agency founded in 1982. The agency has creative hubs in 6 locations: London, New York, Singapore, Sao Paulo, Shanghai and Mumbai. For more information, please visit bartleboglehegarty.com.