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  • Archive for the ‘People’ Category

    • Nick Gill: 10 Things I’ve Learned That Might Help

      9th August 12

      Posted by Mel Exon

      Posted in creativity, People

      This piece was originally published in Creative Circle’s 2012 Annual last month. It’s packed full of advice from the great and the good, with special mention to our own John Hegarty and also to Ben Kay on how to write an advertising blog. You can buy a copy of the annual in magazine form here.

      Author: Nick Gill, Executive Creative Director, BBH London

      Weeble shot & designed by secretfunspot

      ‘Creative’. I’ve never really come to terms with this word. The very notion that some people are defined as creative, whether by trade or persuasion, I still find strange. Even if I wasn’t creative the last thing I’d do is admit to it.

      When I was at school I never thought of myself as a creative person. Just someone who could draw and paint quite well. And these basic skills would be my ticket out of obscurity.

      But growing up I soon realised that for all my talent I was never going to be an artist. It wasn’t that I wasn’t good enough. I just wasn’t made that way.

      Because someone had tuned my brain to solving problems. Give me a blank sheet of paper and I’d break out in a cold sweat. Ask me to draw a picture that included a giraffe, a lawn mower and a magic carpet and I’d enjoy working out how to cunningly weave these three seemingly disparate objects into one satisfying image.

      I went to art college in Manchester. I stood in the graphic design studio on day one, waiting for a tutor to read out my name. But it never happened. This is because they had me down for another course. One entitled ‘Design for communication media’. ‘What’s that when it’s at home?’ I enquired. ‘Advertising’ came the reply. And that’s how I got into this business. I fell into it. Like a drunk tripping over a chair leg and landing in the arms of Charlize Theron. I am one lucky bastard.

      Because advertising is a great career. And ‘creative’ is a truly wonderful way to go through life. To make money out of your imagination is as exciting as it is scary.

      What have I learned from my time in the business? Here are a few things that might help. Read full post

    • #KeepAaronCutting – A Year On

      6th August 12

      Posted by Mel Exon

      Posted in People, Social

      Author: Mareka Carter, Creative, BBH London

      Today, Monday 6th August, is the one year anniversary of the London riots. With the eyes of the world turning to London once again, this time for our moment of Olympic glory, we have fantastic news to report.

      All your generosities from all over the world at the time of the London riots raised so much money that we were not only able to refurbish Aaron’s barber shop, and bolster him a bit with his loss of earnings, but we had enough left over to help others in the Tottenham community as well. It was Aaron’s wish, (and our delight) that we support projects for young people, showing that youth are far from the enemy, but the future that needs nurturing.

      We have worked with the fabulous Kay Horne of Business In The Community (BITC, and pictured below with Aaron) to find recipients for the money that were appropriate. Kay has been tirelessly supporting the regeneration of Tottenham since the riots, and her BITC role will take her through until March and hopefully longer. She’s a smiley face that the people of Tottenham have come to trust and love, and almost as much of a local celebrity as Aaron!

      So it was with great pleasure recently that we met with Aaron at the shop, and hosted representatives from the projects we have chosen to benefit from the funds – sharing more than £10,000 in fact. They are:

      The Highway Youth Club at Bruce Grove Youth Club – this is a Dinner Club that feeds disadvantaged kids in the area and keeps them off the streets with loads of forms of entertainment. It makes sure they are set up properly to embrace their futures. Aaron spent his entire childhood in a youth club called Oxford & St. George’s in the Jewish East End, that provided everything for needy families, and he has a strong belief in it giving him the best start in life and skills he needed to survive.

      The Dandelion Project is a young citizens’ journalism project, which we chose because of the media connections to the Keep Aaron Cutting Project. We wanted to show that youth and social media could be used positively for good, and the Dandelion Project has the same aim. Their kids are going to come down and do a piece on Aaron.

      The People’s World Youth Club is an organisation that helps kids focus their energies through creativity and self-expression & exploration of the world and its cultures. We were very attracted by a project that helps kids focus their talents around working together to create. People’s World are hard at work on their Carnival float right now, which will be creatively themed around the riots of last year.

      Aaron also attended a lunch at a week-long event for young entrepreneurs that we supported, which was held at his beloved Spurs football club. It was run by NTYE, which is the Network for Teaching Young Entrepreneurs – the organisation gives young people business skills to work for themselves, as Aaron has done since he was 12 years old.

      As you can see, Aaron was on great form when he met the youth club representatives, speaking Ghanian with Pastor Alex from Highway, and full of stories to relate to Fiona, the young journalist from Dandelion. And he was chuffed to visit Spurs.

      As ever, the shop is open for business and social chatter from 6am-12:30pm Monday to Saturday, and business in Tottenham is still slow (you might have seen Aaron on BBC’s The One Show on 20th July, with other Tottenham traders and residents), so we’d encourage you to visit for a haircut. You’ll be very much welcomed, without a doubt.

      Thank you once again to everyone who made this wonderful conclusion possible, we are very proud of London and the world for their efforts, and, equally so, the little corner of Tottenham.

      A version of this post first appeared on Keep Aaron Cutting at the end of July.

    • The Planner / Creative Relationship: Results

      19th July 12

      Posted by Mel Exon

      Posted in Events, People

      Authors: Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director, BBH LA



      A few weeks ago we asked Planners and Creatives from a range of agency backgrounds to fill out a short survey about the Planner / Creative relationship.

      As promised, we’ve got some results to share. If you like your slides with added innuendo, our Planningness presentation is available here. But it’s quite minimalist and really needs the voice over, so we’ve summarized the main findings below.

      A few notes on the sample

      The 324 respondents were a mixture of self-selecting BBH Labs readers, people from our extended professional networks and anyone else we could persuade to take part. So there are probably all sorts of research effects that mean you shouldn’t take any of the results as hard fact – more food for thought and discussion.

      What do we know about the survey respondents? Not surprisingly, we had more Planners than Creatives. And the Creatives tended to be more experienced and male. There was also a heavy North American and European skew across the board.

      But despite collecting a mass of demographic info, the results we’re sharing are not split out by gender, age or region. We tried cutting the data along these lines, but any variation was remarkably unremarkable. So instead we’ve focused on the simple comparison between Planners and Creatives, which turned up some much juicier stats. Read full post

    • BBH London are looking to hire a Social Media Manager

      27th February 12

      Posted by Mel Exon

      Posted in People, Social

      Who we’re after
      An experienced Social Media Manager. Someone who can help plan, directly implement and sustain brand relationships across various online social platforms for a range of BBH London clients. More often than not, you’ll be a integral member of an integrated, cross-functional team.

      What you’ll be like
      Social Media managers at BBH are probably the definition of T-shaped people – *great* communicators who are extremely comfortable in strategic, creative and operational conversations internally at BBH, as well as with partners and clients – whilst  very proud to be a respected specialist. You think with the community or user in mind, you’re confident making strategic recommendations and at complete ease planning, implementing and responding on behalf of a brand. You understand the qualitative difference and value of relationship “flings” (campaign-based social activity) versus longer term community management and are happy operating at both speeds. You have experience working in a social media, digital, or media agency, coupled ideally with knowledge of buying online advertising, particularly on YouTube and/or Facebook.

      Responsibilities:

      • Be a true specialist and evangelist for brands and the social web at BBH; spreading your understanding and passion for existing and emerging digital platforms and technology throughout the agency
      • Work independently and with Strategists to plan over-arching social media strategy, as well as plan and implement bespoke social media activity across a range of projects/clients, including planning and buying Facebook and YouTube ads
      • Build and maintain relationships with like-minded, influential contacts in key communities, managing these important relationships in a long-term or on a campaigns basis, as required
      • Launch and maintain brand presences on key social media platforms as and when required
      • Co-develop bespoke ideas for social channels when required
      • Monitor, analyse, manage and report on social media activity using different analytics tools, such as Google Analytics, Radian6, Sysomos and others. Work closely with BBH London’s Data department continuously to ensure best practice in this regard
      • Be a strong project manager and team player

      If this sounds like your kind of job, we look forward to hearing from you. Please send a cv/resume, details or link to socialmediamgr@bbh.co.uk.

      BBH is a global creative advertising agency founded in 1982. The agency has creative hubs in 6 locations: London, New York, Singapore, Sao Paulo, Shanghai and Mumbai. For more information, please visit bartleboglehegarty.com.

    • Interview With Smithery Founder Mr John V Willshire: Part II

      31st January 12

      Posted by Mel Exon

      Posted in People, transformational change

      After Part I last Friday, which foraged largely outside the parameters of brands and marketing, this post – the final and second part of our interview with John Willshire (@willsh), founder of Smithery – comes back closer to home to discuss the future of advertising, what’s stopping brands universally adopting better marketing practices and ‘Real Marketing’ … along the way taking in cargo cults, starting fires and Doctor Who.

      BBH Labs: In the past you’ve used a bonfires and fireworks analogy to describe the difference between advertising and social, and more recently we’ve debated what we at BBH call “Super Bowl, Super Social” on your blog. We can’t help but think (great) advertising will have a role in people’s lives for a good while yet, for the simple reason that good marketing acts as a persuasive shorthand for choice and news in a world increasingly flooded with terabytes of irrelevant information. And we’ve had the likes of Eric Schmidt speaking recently about advertising becoming super-relevant and connected in future. What’s your view on the future of advertising? Is there one?

      JW: I think your point about the persuasive shorthand matters, and redefining the story that advertising is going to tell.  When I was thinking more about the media planning side of advertising, it was useful to simplify it to two things, activity & phasing; what we should do, when we should do it.

      So Bonfires & Fireworks is the what – never really an either/or choice, as companies still need to do social bonfires and advertising fireworks together to make each work.

      The when of doing both together, the phasing, is crucial.

      What the social bonfire piece allows you to do is, as a company, do noteworthy things that are amazing for your customers, for your employees, with your products, whatever… let the real human stories and triumphs emerge.

      Then, after that, you can then tell the story of that.  And if you want to tell that story with scale and immediacy, there is no better way to tell that story than in advertising.

      The crucial difference is that advertising is no longer the thing you do, it’s the story of the things you’ve done. Read full post

    • Interview with Mr John V Willshire, founder of Smithery

      27th January 12

      Posted by Mel Exon

      Posted in People, transformational change

      Every now and again, we like to interview someone doing something interesting. It’s a pleasure to say that this time we’re featuring a good friend of Labs, John V Willshire, (or @willsh, as he’s known to the Twitterverse). John broke free from agency life last year to set up his own business. In this, the first of a two-part interview, we asked John to tell us a bit about it – along the way sharing his thoughts on a bunch of things from The Smiths, social connectivity, the economic viability of social production today and, er, rocks vs water..

      Social Winter, Oslo, 2011

      BBH Labs: Tell us a bit about why you founded Smithery.

      JW: The idea powering Smithery is Make Things People Want beats Make People Want Things.  The former doesn’t replace the latter, as companies still do both, but what’s interesting is the switch in emphasis.

      Over time, the advertising industry became very, very good at making people want things.  It didn’t matter if those things weren’t all that good, because nobody could tell each other with any meaningful scale at a meaningful volume.  Advertising was louder than bombs, to inappropriately hijack The Smiths (hey, if it’s good enough for John Lewis…).

      Obviously we don’t need to go into the details here of how the internet has changed how companies can connect with people, but the advertising instinct is to use social connectivity to make people want things.  That’s why I think the majority of social activity we see is poor.

      As time passes, companies and agencies will work harder and think better about how to use social connectivity to make things people want, whether that’s changing established goods and services, or creating new ones.

      So I founded Smithery to help do that; whether it’s working together in better ways, making better things, or helping telling better stories about those things. Read full post

    • #WaterRun: For The Win-Win

      28th November 11

      Posted by Mel Exon

      Posted in collaboration, People

      Author: Mareka Carter, @marekacarter, Creative, BBH London

      What’s #WaterRun?

      Many people living in villages in Sub-Saharan Africa have to walk c. 5 km every day just to collect clean water.

      #WaterRun is about running (or walking, if that’s more your thing) the same distance, our aim to raise enough money to build 30 new wells in the region.

      5 km takes about an hour’s walk a day; for many of us it’s the equivalent of walking or running into work, instead of taking public transport – see what we did there?

      Log your runs and donate here: waterrunproject.com. If you’re a Water Runner, you could donate the money you’ve saved not using public transport, if you’re a Supporter you can donate, well, as much as you feel able.

      It’s something for everyone, not just the creative and tech community: we’d love everyone’s Mum and Dad, Mom and Pop, Mama and Papa to get involved too.

      Think of it as a win-win, ‘pre-tox’ cleanse before the debauchery of the holiday season kicks in - or, if you’re in the States, a quick post-Thanksgiving fitness drive – a chance to do some good towards others and yourself in the process.

      Why are we doing this?

      You will have seen news coverage of the widespread famine in East Africa and very possibly heard about the 50/50 project launched in response by our friends at Made by Many, hatched with Good for Nothing. If you haven’t: each project on the collaborative platform combines fund-raising with digital goodness, aiming to engage a network of supporters to help spread the word and generate as much money for as possible for UNICEF famine aid. Like our brothers and sisters at BBH NY, we knew we wanted in the moment we heard about it.

      Those links again:

      Log your runs and make a donation here: www.waterrunproject.com.

      Follow us on Twitter: @Water_Run, #WaterRun

      Find us on Facebook here.

      And check out the raft of other amazing initiatives for 50/50 here: 5050.gd

      #WaterRun starts now, but you can join in whenever you want. Do it once, or you can do it every day for the next few weeks – it’s up to you. The main thing is to keep logging your distances on the super simple website and telling the world about it, so together we can send the total raised sky high.

      Thank you. Happy Water Running!

    • Tech interns, we need you.

      28th October 11

      Posted by Mel Exon

      Posted in BBH Labs, People

      Authors: Gabor Szalatnyai (Creative Technology) & James Mitchell (Strategy), BBH London & BBH Labs

      Here at Labs, we make a lot of stuff for other people and brands, but, now and then, we like to build experiments – additional stuff we love so much, we take extra time and pull late nights to see it done. We do this because sometimes, we want to test a theory,  because we want to test our capabilities, and because we want to make something cool.

      With one very special project, we’re ready to begin the making and we’re going to spend the next three months doing just that.  Which is why we we’d like some inspirational new talent to come and intern with us in London to help out.  We are embarking on a project with Rails and MongoDB on the backend and HTML5 on the front.  We would expect you to have previous projects using these, and if you are confident with CoffeeScript, Sass and Javascript game engines (craftyjs, gameQuery, renderEngine,) you’ll enjoy the coding even more.  We are managing source code with git on GitHub, so prepare your branching and merging skills too!

      But this role is about more than the build.  We’ll work iteratively on this, so we’ll be testing and learning as we go.  This means you’ll be working with the team to prototype, test, bend and break – modifying and bettering the experiment at every stage.  We’ll expect you to have a major impact on the idea itself.  You’ll have the freedom to implement any technical solution that solves the problem, to work with the entire team to make sure the thing doesn’t just happen, but happens better.

      Why work with us? Because we hope you’ll agree the project is cool, the team is a diverse and interesting one, and the use of data is, as far as we know, something that’s never been tried before.  And, at the end of it all, you’ll get to put your name against something very special.

      To apply, please send a nice message (with your GitHub username and/or some work) to **labs.intern@bartleboglehegarty.com**, and we’ll have a chat about what we’re trying to build.  If you have any more questions, drop them in the comments.  Thanks!

    • BBH London is looking for a UX Principal

      29th September 11

      Posted by Mel Exon

      Posted in People, User Experience

      Author: Adam Powers, Head of User Experience, BBH London

      The User Experience (UX) Principal will have responsibility for delivering world-class UX for BBH London across a diverse, valuable portfolio of clients.

      We are looking for someone with a tenacious, entrepreneurial spirit; someone who’s happiest rolling up their sleeves in the relentless pursuit of useful and beautiful solutions in an often dynamic and changing environment. They must also be nice. Read full post

    • Keep Aaron Cutting

      11th August 11

      Posted by Mel Exon

      Posted in People, technology

      Author: Pablo Marques (@pablo_marques), Creative Director, BBH London & BBH Labs

      Please donate here: http://keepaaroncutting.blogspot.com/

      A few weeks ago we started the UK edition of The BBH Barn program (@BBHBarn).

      The Barn is a program for our interns: its aim to expand and mix both the power advertising wields and youth’s inherent energy, then channel both for good.

      As our team went about trying to find a problem they felt passionate about solving, we were all surprised by the absurdity of the past week’s riots in the UK.

      With the riots came all of the negativity towards todays youth and the use of social media technology to mobilise people.

      There it was, we had our problem. We wanted to show the world that youth and technology could also be a force for good, this was exactly what The Barn was about.

      The team came up an idea. Why not use the force for good to help someone that was neither young nor technology savvy.

      We set up Keep Aaron Cutting.

      Aaron is an 89 years old barber who has been in the Tottenham area for 41 years whose business was ransacked during the riots. He has no insurance and no way of rebuilding his shop. His livelihood is devastated.

      “I will probably have to close because I haven’t got insurance and I can’t afford the repairs,” – Aaron

      If we could restore Aaron’s faith in youth and technology that might not solve the problem, but would be the perfect way to start.

      If you want to help, please donate or share. And if you’d like to, follow the story via the site and via #keepaaroncutting on Twitter.

      If you have any questions about BBH Barn in the UK please contact me @pablo_marques or via email.

      For media enquiries about BBH‘s involvement, please contact Sarah Pollard.

      The Team:

      BBH Barners

      Bjorn and Sophie @bjornandsophie
      Omid Fard @OmidFard

      Mentors

      Kimberly Gill @kimmeh_gill
      Mareka Carter @marekacarter
      Simon Pearse @ThisIsMurray
      Ben Shaw @BenShaw
      Mel Exon @melex

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