Archive for the ‘online video’ Category
2nd July 12
Posted in online video
Want to find out how to get a great look under even the most trying of conditions? Let YouTube celebrity and makeup artist Lauren Luke show you how in this helpful tutorial:
If that wasn’t quite what you were expecting, you’ll know what Lauren’s many followers and their friends will be experiencing over the coming days, as a result of our partnership with Lauren and domestic abuse charity Refuge. It’s a very different approach for a charity, but it’s one that we think is vital to help them adapt to a very different type of audience, and a different type of public conversation.
The world is noisy. Everyone has something to say. But there are some things people just don’t want to talk about. And in a media landscape catering to our individual needs, people don’t have to talk or hear about things they don’t want to.
People don’t want to talk about domestic abuse.
MORE THAN JUST AN AWARENESS ISSUE
When society doesn’t talk about the big important problems, particularly the ones that may cause fear or discomfort, a vacuum of knowledge inevitably forms, quickly filled with misinformation.
People think that everyone “gets” what domestic abuse is. They’re wrong. Research shows that more than half of teenage girls aged 13-18 have experienced sexual violence at the hands of a partner – and considered it normal. 40% of teenage girls would consider giving a boyfriend a second chance if he hit them. A third believe that cheating justifies the use of violence.
By not loudly and continuously reinforcing that domestic abuse is a problem, society sends a message that it isn’t serious. By ignoring the issue, it is normalised, and creates a generation of potential victims.
In a very real sense, silence kills. Two women in the UK die at the hands of an abusive partner or ex-partner every week. Talking saves lives.
That’s why Refuge’s call to action is “speak up, save a life”. But speaking to teenage girls requires a different type of speaking up: one tailored to a fragmented media landscape, a group focussed on entertainment rather than weightier issues, and a subject that discourages discussion.
A CASE FOR SUBVERSION
A traditional disruptive approach wasn’t going to work. But we knew our audience wouldn’t come to use through choice. Our response has been to create a piece of communication directly tailored to the way that teen girls consume and communicate information. That encourages them to become part of the conversation on their terms. Not disruption of their experience, so much as a subversion of it.
We knew we’d have to sneak our message into an existing channel that our audience were already interested in in a way that created maximum impact. Considering the role of subversion of expectation in viral spread – viral activity often takes the form of practical joking – we realised that the more that we could increase that sense of contrast between expectation and content, the higher the likelihood of spread.
And we wanted to make sharing and commentary the call to action, because sharing is how teens conduct public debate. It allows them to make a stand without exposing their own opinions and be part of something with a low risk of emotional or social damage. Viral behaviour is their version of the town square, the salon or the pub.
In effect, we were creating a practical joke with a purpose that couldn’t have been more serious: shocking people out of their complacency around domestic abuse, and allowing them to take a stand against it on their terms.
What we needed to do was find a Trojan horse who would carry our message to young women. That was where Lauren Luke came in.
Lauren’s relationship with her audience is paramount; every content decision and direction she makes is with her subscribers in mind. Her enthusiasm for the cause and participation in shocking her fans is, in short, the kind of unstinting bravery needed to tackle domestic violence as a subject.
The film itself has been deliberately designed to maximise the shock of the contrast between the context and content: particularly Lauren’s chirpy demeanour contrasting with her appearance. But this wasn’t about forcing a scripted film into a social channel. We provided a general framework and direction for Lauren and allowed her the space and time to make the film her own: a challenge she rose to brilliantly.
We then wanted to make sure the content was framed in a way that maximised the stunt aspect: the copy that appears alongside the film wherever it is shared is intended to draw people in without ever giving an indication of the content.
Finally, our call to action is the most simple and natural one that our audience know: share. And by sharing, speak out.
Copywriter: Jack Smedley
Art Director: George Hackforth
Art Director: Stephen Noble
Film directed by: Wesley Hawes and Gary McCreadie
Creative Director: Pablo Marques
Strategists: Claire Coady & Simon Robertson
19th April 12
Earlier this month we released a nifty little iPhone specific web app for the connected set. While we were off building it, (you see what we did there) we decided to produce some quirky promotional films to support the app’s launch.
We crafted short narratives that extended the comedic tone of the application, and helped explain the usefulness of While You Were Off through a series of possible situations may have kept you offline and away from the glorious Internet. Watch them all on our Youtube Channel.
31st March 11
The promo for Dels’ “Trumpalump” looks at the space between fantasy and reality and very cleverly focuses on a line from the track, as the directors behind the promo explain it:
“Our process of generating ideas always starts with the lyrics. With Dels it helps massively that his lyrics create such vivid images, for example in Trumpalump we took inspiration from his line ‘do we dream in colour or black and white?’..” ….ooh, how very Inception.
It’s directed by us, AKA Christopher Barrett & Luke Taylor, double D&AD award winners, who also run their own multi-disciplinary graphic design and branding studio, alongside shooting promos and commercials with Academy Films.
You must watch the promo through to the end, as the more it goes on, the cleverer it gets. Shot on a shoestring, made possible by using mates (the twin girls are friends of Dels) and by doing everything in-camera…no possibility of an Inception-style post prod budget in the promo world these days! And that’s precisely what makes the piece so exciting and inventive. Out goes budget; in comes creativity.
If you like this, check out the Making Of too:
Mintsource is BBH’s internal initiative to provide BBH with an opportunity to seeing fresh, alternative and up and coming talent. A kind of director’s showcase for the ‘unusual suspects’ in the film directing and animation world.
“BIG BANG BIG BOOM: an unscientific point of view on the beginning & evolution of life … & how it could probably end.”
7th July 10
Everything about this is excellent. And it just gets bigger & better . . .
28th May 10
Posted in online video
We enjoyed the new spoof of BBH New York’s / Google Creative Labs ‘Speed Tests’ films for Google Chrome.
We particularly like the casting of two ‘Scandinavian’ looking gents as the main protagonists; perhaps a gentle reference to our own ECDs on the project, Calle and Pelle Sjoenell.
Here’s the original, in case you missed it.
And here’s our film about how we made them.
Finally, a few snaps from the shoot.
14th May 10
During the eruption of the volcano that no one can pronounce (or barely even spell) Sean Stiegemeier took his Canon 5D Mark II out and produced this rather ace short film, set to music sung by Jónsi (lead singer of Icelandic band Sigur Rós).
We like the ethereal music mashed up with something that is, essentially, destructive. Violently elemental. Yet beautiful.
For best effect set to HD and then go full-screen. Turn it up.
He notes on his Vimeo page (full of other very cool projects – check it out):
“So I saw all of these mediocre pictures of that volcano in Iceland nobody can pronounce the name of, so I figured I should go and do better. But the flights to get over took forever as expected (somewhat). 4 days after leaving I finally made it, but the weather was terrible for another 4. Just before leaving it got pretty good for about a day and a half and this is what I managed to get.
Wish I had more time. I missed all the cool Lightning and the Lava of the first eruption. But I figure this will just be a trial run for another day.
I am of course accepting sponsors to send me back there for more please…!! haha
© Sean Stiegemeier
Many thanks to @finnbarrw for the heads-up.
21st April 10
Everyone at BBH New York is excited about the new work we’ve just launched for Google’s Chrome browser, follow-ups to the work we produced at the end of 2009.
The first film is for Chrome Extensions, and demonstrates how users can personalize their browser. The music used is Fats Waller’s (Do You Intend to Put an End to) A Sweet Beginning?
The second film is for Chrome Translate, the range of translation features that are built in to Chrome, and that enable users to seamlessly translate Internet pages from one language to another.
Both of these films are quite unlike most other tech product demos. They use lo-fi, hand-made elements and simple metaphors to show how the products work. There’s no hype. No extravagant claims. We instead try and keep everything simple.
As with our previous work for Chrome at the end of 2009, we worked with the extraordinary production team at 1st Avenue Machine in New York. The films were directed by 1st Avenue Machine’s Aaron Duffy & Tim Brown.
We hope you enjoy them. They look particularly great in HD on YouTube (click through the videos and then select the HD button).
And watch out for more new work for Google to come in the next few weeks.
Client: Google EMEA
Titles: Google Chrome Extensions/Translate the Internet with Google Chrome
Agency : Bartle Bogle Hegarty New York
CCO: Kevin Roddy
ECD: Calle Sjoenell, Pelle Sjoenell
AD/CW: Maja Fernqvist
AD/CW: Joakim Saul
Head of Broadcast: Lisa Setten
Senior Producer: Melissa Bemis
Business Director: Ben Malbon
Acct. Manager: Rossa Hsieh
Production Company: 1st Avenue Machine
Director: Tim Brown
Co-Director: Aaron Duffy
DP: Zak Mulligan
Exec. Producer: Sam Penfield
Line Producer: Keeley Gould
Editorial Company: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Christopher Huth
Exec. Producer: Krystn Wagenberg
Producer: Meagen Carroll
Telecine: Company 3
Telecine Artist: Billy Gabor
Online Facility: Black Hole
Online Editor: Tim Farrell
VFX Company: Black Hole
Producer: Tim Vierling
Audio Facility: Plush
Audio Engineer: Rob Fielack
Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos
Title: (Do You Intend To Put An End To) A Sweet Beginning Like This
Artist: Fats Waller
Music Supervisor: Sara Matarazzo, Anna Lascurain & Stephanie Diaz-Matos
Title: Plastic Sunshine
Composed by: Steven Stern and Stuart Hart
27th February 10
This is a stunning piece of film, shot by Sam O’Hare in NYC, in miniature and using a shallow depth of field. Worth noting right at the outset that the tilt-shift effect was faked in post (but the overall effect is far from lessened because of this).
For best results hit HD and watch in full screen. And turn it up.
There’s a really great interview with O’Hare here, on the Aero Film site. Here’s a sample, in which O’Hare talks about the equipment he used in putting this together. It involved over 35,000 stills.
The music is perfectly matched. It was specially written by Rosi Golan and Alex Wong, and composed by Human.
If you watch carefully there are some priceless moments, usually involving tiny characters doing things that look other-worldly when viewed in this way (I particularly like the scene in which someone sneaks out on their roof – this is shot in the height of the hottest part of the summer of 09 – to have a quick cigarette). One of the slightly odder things about the film is that despite seeing hundreds of people across the five minute piece, we don’t see a single face. This adds to the surreal, almost fake quality of the film.
Thanks to @finnbarrw for the heads-up.
10th August 09
We’re super proud of our friends at BBH London who’ve produced something very special for Johnnie Walker. “The Man Who Walked Around the World” is a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. Carlyle tells the story of the brand’s birth, growth and development via some dazzling copywriting from BBH’s Justin Moore. This alone is an achievement – to keep the viewer listening intently for six-and-a-half minutes in a world where 140 characters constitutes ‘engagement’. Clearly Carlyle plays a huge role here as well.
What’s even more impressive, for us, is that this was all achieved in one take, with no editing done afterwards. Apparently there were 40 takes in total, and this was the last, completed at 8pm on the last day of the shoot. When you see how finely timed this is you’ll see why we’re in awe of the production.
There’s a great interview with the Director, Jamie Rafn, on the Shots site which goes into detail about how the piece was shot and some of the considerations that affected how it turned out. Definitely worth checking this out. Rafn took on a challenge many others thought impossible. As Mick Mahoney, BBH London Creative Director of the project told us:
“Every director we spoke to told us that it wasn’t possible to do what we wanted. That we would need concealed cuts and so on. Which would still have made a good film, but it’s the undertaking, the commitment, of doing it all in one take that makes it. Jamie Rafn was the only director who felt the same. Getting Robert Carlyle to do it then just took it up a gear. He has exactly the screen persona that we wanted. Tough, uncompromising, enigmatic.”