Archive for the ‘online video’ Category
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‘The Best Camera is the One You Have With You’ . . . introducing the iOScars
21st July 10
Posted in creativity, mobile, online video, storytelling
Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld)
“The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM)
Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation iPhone, consumers can now carry in their pockets a device fully capable of capturing, editing and publishing HD videos. This is an exciting prospect – no more grainy, pixelated, thumbnail-sized videos of our funniest or most beloved moments or the latest breaking news story.
Imagine what Gordon Gekko could achieve with this.
Only a few short days after iPhone 4 hit the marketplace, an exceptionally impressive example of the film-making potential of the device surfaced. This film, “Apple of My Eye” directed by Michael Koerbel, was shot and edited entirely on an iPhone 4 in under 48 hours.
“Apple of My Eye” – an iPhone 4 film – UPDATE: Behind the scenes footage included from Michael Koerbel on Vimeo.
The gap between professional and consumer production quality is narrowing and we’re excited to see what people will create with these new tools. Even just a week after the new iPhone4 launched we’d started to notice a new strand of film-making emerging using the new technology. Following a quick Twitter exchange between Craig Elimeliah at Freedom & Partners, Ben Malbon and myself, F&P were able to quickly design and develop a platform to showcase our appreciation for the power and creativity that the iPhone4 offers in the area of movie-making.
We’re calling it The iOScars.
In the spirit of leading by example, here’s one I shot during a weekend trip.
So do you have an iPhone 4 and a story to tell? Let’s see what you can do.
CREDITS
Craig Elimeliah (@craigelimeliah)
Seth Weisfeld (@seth_weisfeld)
Ben Malbon (@malbonnington)
Rina Miele (@honeydesign)
Brian Kadar (@briankadar)
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“BIG BANG BIG BOOM: an unscientific point of view on the beginning & evolution of life … & how it could probably end.”
7th July 10
Posted in animation, awesomeness, online video
Everything about this is excellent. And it just gets bigger & better . . .
BIG BANG BIG BOOM – the new wall-painted animation by BLU from blu on Vimeo.
direction and animation by BLU
blublu.org
production and distribution by ARTSH.it
artsh.it
sountrack by ANDREA MARTIGNONI -
‘Summer Hours’, a short film about warm sun, cool water & a few mosquitoes, by Jeff Scher
6th July 10
Posted in animation, awesomeness, online video
“Do what we can, summer will have its flies:
if we walk in the woods, we must feed mosquitoes:
if we go a-fishing, we must expect a wet coat.”
— Ralph Waldo Emerson
I was lucky enough to meet Jeff Scher this weekend, a ridiculously talented & leftfield painter, animator and experimental film maker from DUMBO, in Brooklyn. Jeff’s works are in MoMA, and have been screened at film festivals around the world. He also teaches at the School of Visual Arts and at N.Y.U. Tisch School of the Arts. I knew we were going to get on when – within 10 seconds of meeting, literally – he was walking me through his top 10 photography apps for the iPhone. I had no idea my collection of apps was so conservative. (One ‘app’ consisted entirely of wobbling the iPhone violently during the shot, creating a weird kind of trippy effect as the camera’s software corrects for the distortion – try it; it’s cool how the iPhone tries to make sense of it).
A selection of his films, “The Best of Times,” was just published as an iPhone and iPad app.
Anyway, take a look at this, below. It’s beautiful, emotive and perfectly captures the magic of my favourite time of year: summer. More details about the film, in Jeff’s own words (as originally published in the NYT) are below the film on the NYT site. (click to play). Music is by Shay Lynch.
Take a look at all Jeff’s work – http://fezfilms.net/
This is one of my favourites of his previous films, ‘L’eau Life’.
And if you’re into it and want to find out more about Jeff, here’s a 5 minute documentary piece on YouTube.
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We know Chrome is fast, but is Opera faster than a potato?
28th May 10
Posted in online video
We enjoyed the new spoof of BBH New York’s / Google Creative Labs ‘Speed Tests’ films for Google Chrome.
We particularly like the casting of two ‘Scandinavian’ looking gents as the main protagonists; perhaps a gentle reference to our own ECDs on the project, Calle and Pelle Sjoenell.
Here’s the original, in case you missed it.
And here’s our film about how we made them.
Finally, a few snaps from the shoot.
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Violently elemental. Yet beautiful. Time-lapse of Eyjafjallajökull erupting, May 2010
14th May 10
Posted in awesomeness, music, online video
During the eruption of the volcano that no one can pronounce (or barely even spell) Sean Stiegemeier took his Canon 5D Mark II out and produced this rather ace short film, set to music sung by Jónsi (lead singer of Icelandic band Sigur Rós).
We like the ethereal music mashed up with something that is, essentially, destructive. Violently elemental. Yet beautiful.
For best effect set to HD and then go full-screen. Turn it up.
Iceland, Eyjafjallajökull – May 1st and 2nd, 2010 from Sean Stiegemeier on Vimeo.
He notes on his Vimeo page (full of other very cool projects – check it out):
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“So I saw all of these mediocre pictures of that volcano in Iceland nobody can pronounce the name of, so I figured I should go and do better. But the flights to get over took forever as expected (somewhat). 4 days after leaving I finally made it, but the weather was terrible for another 4. Just before leaving it got pretty good for about a day and a half and this is what I managed to get.
Wish I had more time. I missed all the cool Lightning and the Lava of the first eruption. But I figure this will just be a trial run for another day.
I am of course accepting sponsors to send me back there for more please…!! haha
Music: Jónsi – Kolniður (jonsi.com)
Canon 5d mkII
HUGE thanks for the Motorized Dolly via MILapse (vimeo.com/milapse). Details are to come soon so stay tuned…© Sean Stiegemeier
in-perfidia.com—
Many thanks to @finnbarrw for the heads-up.
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What do you get when you put together a hamster, a cuckoo clock & Fats Waller?
21st April 10
Posted in creativity, online video
Everyone at BBH New York is excited about the new work we’ve just launched for Google’s Chrome browser, follow-ups to the work we produced at the end of 2009.
The first film is for Chrome Extensions, and demonstrates how users can personalize their browser. The music used is Fats Waller’s (Do You Intend to Put an End to) A Sweet Beginning?
The second film is for Chrome Translate, the range of translation features that are built in to Chrome, and that enable users to seamlessly translate Internet pages from one language to another.
Both of these films are quite unlike most other tech product demos. They use lo-fi, hand-made elements and simple metaphors to show how the products work. There’s no hype. No extravagant claims. We instead try and keep everything simple.
As with our previous work for Chrome at the end of 2009, we worked with the extraordinary production team at 1st Avenue Machine in New York. The films were directed by 1st Avenue Machine’s Aaron Duffy & Tim Brown.
We hope you enjoy them. They look particularly great in HD on YouTube (click through the videos and then select the HD button).
And watch out for more new work for Google to come in the next few weeks.
Credits
Client: Google EMEA
Titles: Google Chrome Extensions/Translate the Internet with Google Chrome
Agency : Bartle Bogle Hegarty New York
CCO: Kevin Roddy
ECD: Calle Sjoenell, Pelle Sjoenell
AD/CW: Maja Fernqvist
AD/CW: Joakim Saul
Head of Broadcast: Lisa Setten
Senior Producer: Melissa Bemis
Business Director: Ben Malbon
Acct. Manager: Rossa Hsieh
Production Company: 1st Avenue Machine
Director: Tim Brown
Co-Director: Aaron Duffy
DP: Zak Mulligan
Exec. Producer: Sam Penfield
Line Producer: Keely Gould
Editorial Company: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Christopher Huth
Exec. Producer: Krystn Wagenberg
Producer: Meagen Carroll
Telecine: Company 3
Telecine Artist: Billy Gabor
Online Facility: Black Hole
Online Editor: Tim Farrell
VFX Company: Black Hole
Producer: Tim Vierling
Audio Facility: Plush
Audio Engineer: Rob Fielack
Music: Extensions
Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos
Title: (Do You Intend To Put An End To) A Sweet Beginning Like This
Artist: Fats Waller
Music: Translate
Music Supervisor: Sara Matarazzo, Anna Lascurain & Stephanie Diaz-Matos
Title: Plastic Sunshine
Composed by: Steven Stern and Stuart Hart
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A Day in the Life of New York City, in miniature
27th February 10
Posted in awesomeness, online video
The Sandpit from Sam O’Hare on Vimeo.
This is a stunning piece of film, shot by Sam O’Hare in NYC, in miniature and using a shallow depth of field. Worth noting right at the outset that the tilt-shift effect was faked in post (but the overall effect is far from lessened because of this).
For best results hit HD and watch in full screen. And turn it up.
There’s a really great interview with O’Hare here, on the Aero Film site. Here’s a sample, in which O’Hare talks about the equipment he used in putting this together. It involved over 35,000 stills.
The music is perfectly matched. It was specially written by Rosi Golan and Alex Wong, and composed by Human.
If you watch carefully there are some priceless moments, usually involving tiny characters doing things that look other-worldly when viewed in this way (I particularly like the scene in which someone sneaks out on their roof – this is shot in the height of the hottest part of the summer of 09 – to have a quick cigarette). One of the slightly odder things about the film is that despite seeing hundreds of people across the five minute piece, we don’t see a single face. This adds to the surreal, almost fake quality of the film.
Thanks to @finnbarrw for the heads-up.
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Work we like – Nike’s ‘The Game is Never Over’
22nd September 09
Posted in awesomeness, creativity, online video
Wonderful lo-fi (yet somehow, strangely hi-fi) work from Nike for their new Patrice Evra football commercial, ‘The Game is Never Over’.
Everything about it is right. Awesome.
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The Enduring Power of a Story Well Told: The Man Who Walked Around the World
10th August 09
Posted in creativity, online video, storytelling
We’re super proud of our friends at BBH London who’ve produced something very special for Johnnie Walker. “The Man Who Walked Around the World” is a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. Carlyle tells the story of the brand’s birth, growth and development via some dazzling copywriting from BBH’s Justin Moore. This alone is an achievement – to keep the viewer listening intently for six-and-a-half minutes in a world where 140 characters constitutes ‘engagement’. Clearly Carlyle plays a huge role here as well.
What’s even more impressive, for us, is that this was all achieved in one take, with no editing done afterwards. Apparently there were 40 takes in total, and this was the last, completed at 8pm on the last day of the shoot. When you see how finely timed this is you’ll see why we’re in awe of the production.
There’s a great interview with the Director, Jamie Rafn, on the Shots site which goes into detail about how the piece was shot and some of the considerations that affected how it turned out. Definitely worth checking this out. Rafn took on a challenge many others thought impossible. As Mick Mahoney, BBH London Creative Director of the project told us:
“Every director we spoke to told us that it wasn’t possible to do what we wanted. That we would need concealed cuts and so on. Which would still have made a good film, but it’s the undertaking, the commitment, of doing it all in one take that makes it. Jamie Rafn was the only director who felt the same. Getting Robert Carlyle to do it then just took it up a gear. He has exactly the screen persona that we wanted. Tough, uncompromising, enigmatic.”
Ben Malbon
Mel Exon
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