Archive for the ‘mobile’ Category
6th November 09
(Posted by Richard Schatzberger, Director of Creative Technology, BBH New York)
We spend a lot of time thinking about how now you can do things when you step away from the confines of your desk — tweeting in the supermarket, replying to email on the escalator. But what about when you are sitting in one of those comfy sofa’s or ergonomic Steel Case chairs? How does mobility come into play when you are in a fixed location?
I recently started using Apple’s Magic Mouse and have found myself leaning back in my chair and just using the touch functions to navigate. It’s an oddly liberating feeling to move your hand and mouse away from the desk and still be in control.
I have also spent the week with the Motorola Droid and by far my favorite feature is the dock that sits on my bedside table. I am no longer fumbling for my iPhone to check the weather in the morning to decide what to wear before I get up. I can now retreat back under the covers for a few extra minutes of sleep as, right there in my peripheral view, I can see that it’s “56 degrees and cloudy”.
And, right now I am sitting with my headphones on as I write this, but I would much prefer to be untethered and have a sound laser wrap the sound around my space rather than having a device wrapped around my head–allowing me to move slightly to hear the conversation rather than removing an object from my body.
Mobile phones have untethered us from objects plugged into walls and wires so we can run jump and call at the same time, but we do live and work in a society where people sit in single locations for large amounts of time. I like to think of the new technology as a way to enable 7.1 Dolby Surround… for everything. Surround screens, surround data, surround interaction.
Micro mobility requires design for all our senses and subtle changes in the environment, rather than distinct I/O control giving people a new type of freedom in the locations they spend most of their time.
If you could unhook or liberate one thing that is sitting close to you right now, what would it be?
3rd August 09
Author: Adam Glickman
Following our piece looking at journalism (a review of the transformational change at the Telegraph Media Group) and fiction (interview with Jeremy Ettinghausen, Digital Publisher at Penguin), our interest in the profound changes occurring in the publishing industry continues with this look at the opportunities in mobile.
We often talk about the future of mobile media and what it will all look like, but what about the future of the mobile media of the past? The notion of carrying around your reading as reams of inked paper might disappear, but the written word certainly won’t. So it seems a very natural progression for print publishers to move from paper to digital by simply reformatting for small screen mobile devices. But the considerations are vast. And more importantly, how much do people really want to use their phones as reading devices anyway?
We recently met a company called ScrollMotion, a New York-based iPhone app developer that is hard at work answering these questions. The company have been steadily creating a suite of new tools for traditional print media companies to better engage their readers via apps on mobile phones, and in the process, quietly making publishing deals with a wide range of top-notch publishers. Their growing client list is impressive and includes Conde Nast, Hearst, Time Inc., Tribune Company, Houghton Mifflin Harcourt, Simon & Schuster, Random House, and Wiley.
3rd July 09
Wow, we’ve all become over-exposed to the hype around augmented reality, but we’re starting to see applications emerging which genuinely seem to add value and utility, rather than just make you go “cool!”
We spotted this simple, still slightly rough-looking, but potentially amazing app for the iPhone, which works off the phone’s video function. Currently only available for the London Underground, and for those lucky enough to have a 3GS, but follow-up apps across broader geographies and platforms can’t be far behind.
When you load the app, holding it flat, all 13 lines of the London underground are displayed in coloured arrows. By tilting the phone upwards, you will see the nearest stations: what direction they are in relation to your location, how many kilometres and miles away they are and what tube lines they are on. If you continue to tilt the phone upwards, you will see stations further away, as stacked icons.
Geo applications and brand experience-based applications seem to be emerging as two of the most interesting playgrounds for AR – we’ve certainly started putting our heads together on a couple of the brands we work with. Watch this space.
(For some existing BBH work that uses AR, see BBH Asia-Pacific’s work for WWF).
Thanks to Tim Bradshaw (@Tim) for bringing this to our attention this morning.