Category: interactive

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The future of connected TV (and why it may just revolutionise adland), Part II

Author: Matthew Kershaw, Content Director, BBH London I talked here yesterday about a near future in which TV advertising would become fully targetted, completely measurable and highly interactive. So what are the implications of this prediction for agencies? Without getting all Harold Camping on you, here are five things I believe agencies should do to craft the advertising of the...

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A Radical Proposal to Save Advertising on the Web

Author: Calle Sjoenell, Executive Creative Director, BBH New York (Follow Calle here: @callesjonell) After reading Chris Anderson’s piece in Wired about the web being dead, long live the Internet, I got a really uneasy feeling. Banner advertising has always been the weird step child of advertising. Few creatives wants to do them, clients don’t know how to approach it and nobody clicks...