Category: data

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Why Our Misuse Of Metrics May Be A Cultural Issue

We’ve discussed “wind tunnel marketing” quite a bit recently. As a result, we’ve been thinking more and more about one particular facet of the issue: the misuse of metrics and data. Few industries more regularly confuse their objectives and metrics than marketing. I’m referring to when marketers take digital proxy indicators of progress, and make them the destination, even when they’re...

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“Do not glorify aesthetics”: a manifesto for Data Visualisation?

We’re moderately obsessed with the world of data visualisaton here at Labs for a number of reasons: the ability to generate fresh insight from extraordinarily complex data sets, the ability to trigger radical reappraisal of familiar problems, the ability to put consumers in control of the vast quantities of personal data they generate every day.  Not to mention the extraordinary fusion of technology...

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“Data tells stories about our lives”

Mind blowing: Flight patterns by Aaron Koblin http://www.aaronkoblin.com/ If data visualisation is the new rock and roll, Elvis has (just) left the building. Aaron Koblin played to an enthralled audience of BBH-ers this afternoon, blew our minds and incredibly kindly agreed to be interviewed by Labs afterwards. Our interview to follow soon, but to whet your appetite, a quick download of our (and your) key...