Category: data

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Introducing: BBH Asia-Pacific Data Snapshots

Author: Simon Kemp (@eskimon), Engagement Planner, BBH Asia Pacific & BBH Labs [slideshare id=7556517&doc=digitalmobileandsocialmediainchinaapril2011-110407224156-phpapp01] The digital landscape across Asia-Pacific has seen significant change in recent months, with enthusiasm for social media driving the broader adoption of a wide range of connected services and tools. Although Internet penetration levels remain low in many Asian countries, the sheer size of those countries’...

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Why Our Misuse Of Metrics May Be A Cultural Issue

We’ve discussed “wind tunnel marketing” quite a bit recently. As a result, we’ve been thinking more and more about one particular facet of the issue: the misuse of metrics and data. Few industries more regularly confuse their objectives and metrics than marketing. I’m referring to when marketers take digital proxy indicators of progress, and make them the destination, even when they’re...

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“Do not glorify aesthetics”: a manifesto for Data Visualisation?

We’re moderately obsessed with the world of data visualisaton here at Labs for a number of reasons: the ability to generate fresh insight from extraordinarily complex data sets, the ability to trigger radical reappraisal of familiar problems, the ability to put consumers in control of the vast quantities of personal data they generate every day.  Not to mention the extraordinary fusion of technology...