Category: data

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Future Human: Transparent Life

A version of this post originally appeared in the 16.02.12 edition of Campaign magazine. [vimeo width=”480″ height=”360″]http://vimeo.com/30011168[/vimeo] Billed as a dive into the “rapid evolution of data visualisation tools”, last week’s ‘Future Human: Transparent Life’ could have lost its audience at ‘hello’. Data viz may have become a hot topic in recent years, but there was also plenty of healthy...

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Introducing: BBH Asia-Pacific Data Snapshots

Author: Simon Kemp (@eskimon), Engagement Planner, BBH Asia Pacific & BBH Labs [slideshare id=7556517&doc=digitalmobileandsocialmediainchinaapril2011-110407224156-phpapp01] The digital landscape across Asia-Pacific has seen significant change in recent months, with enthusiasm for social media driving the broader adoption of a wide range of connected services and tools. Although Internet penetration levels remain low in many Asian countries, the sheer size of those countries’...

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Why Our Misuse Of Metrics May Be A Cultural Issue

We’ve discussed “wind tunnel marketing” quite a bit recently. As a result, we’ve been thinking more and more about one particular facet of the issue: the misuse of metrics and data. Few industries more regularly confuse their objectives and metrics than marketing. I’m referring to when marketers take digital proxy indicators of progress, and make them the destination, even when they’re...