Category: data

MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH. ‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads paid for in roubles were coming from Russia. Those...

STOP BUYING REACH AND START EARNING IT

Media is slowly suffocating social media. The relentless optimisation towards media efficiency and mass reach is resulting in shorter, less effective social banner adverts. This is disrupting people’s experience of social and not shifting brand metrics. It is time marketeers shifted their focus away from paid reach and towards organic resonance, writes Jack Colchester, Senior Data Strategist at BBH London....

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Future Human: Transparent Life

A version of this post originally appeared in the 16.02.12 edition of Campaign magazine. [vimeo width=”480″ height=”360″]http://vimeo.com/30011168[/vimeo] Billed as a dive into the “rapid evolution of data visualisation tools”, last week’s ‘Future Human: Transparent Life’ could have lost its audience at ‘hello’. Data viz may have become a hot topic in recent years, but there was also plenty of healthy...

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Introducing: BBH Asia-Pacific Data Snapshots

Author: Simon Kemp (@eskimon), Engagement Planner, BBH Asia Pacific & BBH Labs [slideshare id=7556517&doc=digitalmobileandsocialmediainchinaapril2011-110407224156-phpapp01] The digital landscape across Asia-Pacific has seen significant change in recent months, with enthusiasm for social media driving the broader adoption of a wide range of connected services and tools. Although Internet penetration levels remain low in many Asian countries, the sheer size of those countries’...