Category: culture

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Why Our Misuse Of Metrics May Be A Cultural Issue

We’ve discussed “wind tunnel marketing” quite a bit recently. As a result, we’ve been thinking more and more about one particular facet of the issue: the misuse of metrics and data. Few industries more regularly confuse their objectives and metrics than marketing. I’m referring to when marketers take digital proxy indicators of progress, and make them the destination, even when they’re...

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An idealist who wants a realist form of government: the UK election candidate offering digital democracy

Author: Kirsty Saddler, Planning Director, BBH New York (@keava) BBH is strictly non-partisan and typically avoids politics, but is intrigued by an independent candidate standing for Hackney South and Shoreditch this election who has taken mainstream digital behavior and applied it to politics, so offering a new model for voters. Denny de la Haye is no career politician and has...