Category: Cross-platform

DIGITAL IS HAVING A MIDLIFE CRISIS. THE WAY FORWARD IS EXPERIMENTATION.

Digital media’s grand promises have not been fulfilled. Instead targeting fails, context blindness and a fundamental disrespect for people’s attention are jeopardising both brand growth and the social contract advertising has been built on. We need to remember some timeless principles and experiment with the new if we are to improve, writes Thomas Wagner, Planning Director at BBH Singapore. The...