CRM COULD BE EXCITING

A spoiler-free look at what Bandersnatch, Fortnite and the new era of interactive storytelling in film teaches us about the lost art of CRM, writes Charlotte Tullett, Senior Strategist at BBH London. CRM is often seen as a functional hard-sell tool or a boring customer service channel. Within our industry the shiny elements of ‘customer experience’ and captivating 60 second...