Category: creativity

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Campaigns, Programs, Platforms – The Way Forward According to R/GA

In this film, recorded in NYC last week during Advertising Week, Bob Greenberg (Chairman, CEO & Chief Creative Officer) & Barry Wacksman (EVP, Chief Growth Officer) provide smart, grounded, food-for-thought around agency model re-invention, and particularly around the role of technology in the emerging shape of agencies, post-recession. [youtube]http://www.youtube.com/watch?v=KsRpXZML5YU[/youtube] It’s of value for a number of reasons. First, because they’re...

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Is LEGO the world’s coolest ever toy?

[youtube]http://www.youtube.com/watch?v=4qsWFFuYZYI&eurl=http%3A%2F%2Fjordantheleast.wordpress.com%2F2009%2F08%2F23%2Flego-stop-motion-video-via-bbhlabs%2F&feature=player_embedded[/youtube] We’re major fans of LEGO here at BBH Labs. In fact, we spend far too much of every day actually playing with it. This is great. 1500 hours of investment to deliver 3:49 worth of joy for LEGO lovers of all ages. Truly awesome.

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GOOD Magazine crowdsources world-changing ideas

We like this, and look forward to seeing what comes from it. [youtube]http://www.youtube.com/watch?v=KcSQZINXyKo[/youtube] GOOD Magazine are asking people: “If you were to invent anything to push the world forward, what would it be?” The jury’s still out on whether collaborative creativity can provide a viable business model (high enough quality; low enough costs) for creative businesses, but this seems to...