Category: creativity

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Campaigns, Programs, Platforms – The Way Forward According to R/GA

In this film, recorded in NYC last week during Advertising Week, Bob Greenberg (Chairman, CEO & Chief Creative Officer) & Barry Wacksman (EVP, Chief Growth Officer) provide smart, grounded, food-for-thought around agency model re-invention, and particularly around the role of technology in the emerging shape of agencies, post-recession. [youtube]http://www.youtube.com/watch?v=KsRpXZML5YU[/youtube] It’s of value for a number of reasons. First, because they’re...

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Is LEGO the world’s coolest ever toy?

[youtube]http://www.youtube.com/watch?v=4qsWFFuYZYI&eurl=http%3A%2F%2Fjordantheleast.wordpress.com%2F2009%2F08%2F23%2Flego-stop-motion-video-via-bbhlabs%2F&feature=player_embedded[/youtube] We’re major fans of LEGO here at BBH Labs. In fact, we spend far too much of every day actually playing with it. This is great. 1500 hours of investment to deliver 3:49 worth of joy for LEGO lovers of all ages. Truly awesome.

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GOOD Magazine crowdsources world-changing ideas

We like this, and look forward to seeing what comes from it. [youtube]http://www.youtube.com/watch?v=KcSQZINXyKo[/youtube] GOOD Magazine are asking people: “If you were to invent anything to push the world forward, what would it be?” The jury’s still out on whether collaborative creativity can provide a viable business model (high enough quality; low enough costs) for creative businesses, but this seems to...

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The Enduring Power of a Story Well Told: The Man Who Walked Around the World

We’re super proud of our friends at BBH London who’ve produced something very special for Johnnie Walker. “The Man Who Walked Around the World” is a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. Carlyle tells the story of the brand’s birth, growth and development via some dazzling copywriting from BBH’s Justin Moore. This alone...

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The Next Chapter in Interactive Storytelling: interview with Jeremy Ettinghausen

“There are always at least two ways to tell a story” Mohsin Hamid Launched last month under their Puffin label, We Make Stories is the latest in a long line of digital publishing innovations masterminded by Jeremy Ettinghausen (@jeremyet), Penguin’s Digital Publisher.  This is the second piece we’ve done in recent months looking at the publishing industry as a whole. ...