Category: creativity

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A Radical Proposal to Save Advertising on the Web

Author: Calle Sjoenell, Executive Creative Director, BBH New York (Follow Calle here: @callesjonell) After reading Chris Anderson’s piece in Wired about the web being dead, long live the Internet, I got a really uneasy feeling. Banner advertising has always been the weird step child of advertising. Few creatives wants to do them, clients don’t know how to approach it and nobody clicks...

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Interview with Dan Light, Part II: the intricacies of creating transmedia content

Author: Ben Shaw, Strategist, BBH London [vimeo]http://vimeo.com/11229983[/vimeo] Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all...

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Interview with Dan Light, Part I: engaging online communities

Author: Ben Shaw (@BenShaw), Strategist, BBH London Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although the bio may be short, his experience certainly is not. Dan has recently left Picture Production Company (PPC), where he led an award-winning interactive team producing some of the most innovative online marketing campaigns of recent times. In...