Category: collaboration

noimage

The Planner / Creative relationship: how does it work for you?

Authors: Fran Hazeldine, Strategy Director and Pelle Sjoenell, Executive Creative Director at BBH LA [youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=ZCHy2tAKO5k[/youtube] In a couple of weeks time we’ll be speaking at the annual Planningness conference, which is coming to LA for the first time this year. We were originally asked to talk about how we work as a planner / creative duo at BBH...

noimage

Collaboration: blurring consumption & production

A few weeks ago, we posted about what collaborative consumption means for marketers. We found it interesting that the focus on collaboration for most brands tended toward production (innovation, development, etc), but that there wasn’t much noise about the consequence of people collaborating to consume a brand’s products. As is the case often, one of the comments was more insightful than the...

noimage

What Collaborative Consumption Means For Marketers

I recently watched Rachel Botsman’s TEDxSydney talk on collaborative consumption (below) and realized how little most marketers are thinking about the impact of crowds on the future of consumption. Instead, they’re focused on the impact of crowds on production (crowdsourcing! co-creation! predictive markets!). For an in-depth overview of the landscape as Rachel defines it, I recommend her guest post on...

19/Oct/2017:00:11:19 +0000|v1|54.167.202.184|bbh-labs.com|200|31446|35.197.247.172:80|0.007|0.007|GET /category/collaboration/ HTTP/1.0||