Category: Books

THE WORLD CUP OF ADVERTISING BOOKS

There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian, Harry and Tom decided...

What We’re Reading – Summer Special

As a refugee from the genteel world of publishing, it’s been a pleasant surprise to realise that my colleagues are actually a seriously literary bunch, with a varied taste in books of all shapes and sizes. So here’s this month’s BBH reading pics, featuring narco-thrillers, classic fiction, philosophy, social commentary and, to kick off, the superest of superheroes. Amazing Spider-Man #19.1, Written by Gerry...