Archive for the ‘BBH’ Category
26th April 13
Author: Ben Fennell, CEO, BBH London
As I write, we’ve just completed a six month, ‘in house’ course on Leadership for 30 of BBH’s finest. The course is a tangible acknowledgement that leadership skills are not simply ‘picked up’ over time. But that they have to be developed, they have to be taught, they have to be learnt.
Throughout my career I’ve been a keen student. I’ve always tried to observe, emulate and customise the leadership behaviours I most admire. From mentors, from clients, from within BBH, from history, politics and sport.
There are a couple of interesting things about our course:
- It is totally bespoke to BBH, by that I mean it is focused on developing the skills and tools to succeed in our culture.
- It is cross discipline, so in attendance are strategists, suits, producers, and those historically reluctant trainees, CDs.
- It is personal, because leadership always is. I invited the 16 speakers, 13 BBH and 3 clients, to talk about the leadership attribute that I most associate them with, eg ‘making good and bad decisions’, ‘leadership in tough times’, ‘creating positive pressure’.
- Having been exposed to a whole series of very personal, and very diverse leadership orthodoxies, one has come out head and shoulders above all others.
The power of difference. All the delegates have told me that a better understanding of their own unique strengths, and a strategy to amplify those, is the key to creating higher impact, and greater followership in the workplace.
Despite almost all of the delegates’ pre course perceptions to the contrary, they have found that BBH is packed with a range of very different types of leaders.
I think this has probably always been the case at BBH. It was the complimentary differences in personality type, style and delivery that made our founders John, Nigel and John such a compelling cocktail.
It is interesting to me that, somehow, as we’ve grown, people have started to believe that there is only one way to lead and succeed at BBH, one leadership archetype: competitive, quality obsessed and, yes, relentlessly dissatisfied.
People like myself may well have propagated that myth. Which is ironic, because I know exactly how much I depend on the difference offered to me by my closest partners. Leaders with any sense of self awareness learn quickly to assemble a team that complements their strengths and compensates for their weaknesses.
One simple example. I think in metaphors and references from sport and film while Jim Carroll, our UK Chairman, uses renaissance art and soul music. I want our people to be exposed to both, and a hundred more besides.
Jim spoke at my 40th, he stood in front of 100 people, only 10 of whom he knew and who knew him. It would be fair to say that it was a fairly rowdy and sporty crowd. He won over his audience, and nailed me with his opening line:
“Ben and I share not one personality trait”. Genius.
And that’s the point. I want our company to be filled with all kinds of different leaders: visionaries, operators, closers, nurturers, warriors, enthusiasts, rocks.
It’s the celebration of difference that makes a culture powerful and unique. It is the managed tension between different types of thinkers and personalities, that gets us to our best answers. I urge every new joiner to “keep their edges”.
I think it was Warren G Bennis that famously said that “Failing organisations are usually over managed and under led.”At BBH we want more leadership, in all its forms, at every level of our company.
I am always energised when I face the company and see a whole new cohort coming through.
I wonder if the next great horizon for our business should be less defined by our outputs: digital, social, CSR. And more by our inputs. By developing a generation of industry leaders to inspire staff, clients, and most important of all, the consumer.
The longer I do my job the more I believe that ‘Inspiration’ is the petrol you put into the tank of a creative business. It’s our fuel. It is leadership’s most fundamental obligation.
Of one thing I am certain. You can’t possibly inspire others unless you are 100 percent clear about the single question we started, and have focused, our whole course on:
‘What kind of leader do you want to be?’
12th April 13
Author: Sam Jesse (@sam_jesse), Strategist, BBH NY.
It’s hard to believe the Barn is turning four this summer. During its short existence, the Barn and its interns have had some big moments. From the very first project to receive national attention (http://datingbrian.com/) to another which won two Lions at Cannes (http://underheardinnewyork.com/), the Barn keeps moving onward and upward. We even expanded beyond our borders as the global BBH family embraced the Barn, leading to inspiring work from intern teams in London (http://keepaaroncutting.blogspot.com/) and Singapore (http://www.madebymigrants.com/). And now, BBH New York is looking for the next wave of interns ready to make some noise in the summer of 2013.
This isn’t your typical advertising internship, so we aren’t looking for your typical advertising candidates. We want the mavericks, the ones who would rather do amazing things than talk about them, those who can see the future and make it happen. We especially want the ones who think and create in tech and code. Know how to code a site in html5? Know how to build an app for iOS? Know how to bring a film to life in Final Cut Pro? Great. If not, don’t worry. We want the resourceful ones too. The ones who will learn new skills on the fly in order to get the job done. The Barn is designed to empower these kinds of people. There will be plenty of rolling with the punches along the way.
Now, on to the details. The Barn internship program accepts six students or recent graduates every summer. Interns are split into two teams of three, which are then briefed on the same assignment. Over the next 10 weeks, each team develops a unique idea and brings it to life to answer the brief with a budget of $1000. Both teams will have full access to BBH talent and will be working on client business throughout, so it will be a busy summer. The goal for each team member is to end the program walking away with tangible public-facing work to showcase in their portfolio.
1st May 12
Author: Andy Ross, Account Manager, BBH NY
As the Winter 2012 Barn session came to a close with interns presenting digital platforms directly to UNICEF clients, something dawned upon us – we need to get the next round of the Barn rolling.
In short, the Barn is back. Please consider this your invite.
It goes like this: Two teams of three resourceful, slightly sleep-deprived interns compete against one another on a brief that belongs solely to them. They’ll also work on live projects within the walls of BBH and score some direct interaction with and mentorship from folks in nearly every department here, including BBH Labs.
The skills we’re looking for are varied, and none are mandatory – but guidelines might help. Do you know Final Cut Pro, PHP, C++? Ever heard of Open Source? Are you hyper-organized? Do you have a penchant for human behavior studies or a highly developed sense of smell that you have leveraged into a successful truffle company? Bottom line: we want people who can get things done.
Our role here is to empower you, not to ask you for coffee. That’s why previous Barn teams have managed to win everything from Lions to Pencils during their 10-week internship.
So you have it, the Barn’s hiring criteria are as follows: We want people who are good and nice. Apply at BBHBarn.com and follow @bbhbarn. Applications are due May 11th. We start June 4th, 2012. We cry that it’s over August 10th.
29th March 12
Posted in BBH
Every now and again, we get the chance to stop and draw breath, to reflect a little. Today is BBH’s 30th birthday and, to mark the moment, Nigel Bogle wrote to everyone who works here. It’s a personal perspective on the story of BBH, sure, but in reading it, it struck us this might be something of value beyond these four walls. A celebration of – and provocation to – our industry, not just this agency.We hope you enjoy it.http://www.vimeo.com/39397525Hi Everyone,
Today BBH is 30 years old. Happy birthday to one and all.
As this day approached I found myself reflecting on what the last 30 years has taught us about running an advertising agency. We have learned a lot, obviously. Thirty years is a long time. A lot about the importance of attracting and developing the best people, creating the right environment, having clear beliefs and values. But for me, above all else we have learned one simple thing:
It’s all about the work. Or, as John puts it: ‘All roads lead to the work.’
I know this is a blindingly obvious thing to say. An advertising agency’s reason to be is to produce work. But the fact remains that when we singlemindedly put the quality of our work above anything else, then everything else falls into place. And when we say it’s all about the work, we are talking about the relentless pursuit of creative excellence. Game changing creativity that has the power to change the fortunes of brands and businesses. Ideas that break out of the confines of their category and enter popular culture.
That is not easy to do. It not only requires talent, it requires trust. It is harder in some categories than in others. It requires an environment that inspires trust in the clients who entrust their brand communication to us. That is a responsibility every one of us shares, not just those directly involved in the creation of our product. It is why I have said many times that all of us are involved in the work. The way a client is greeted on entering the building, the efficiency with which we handle their financial affairs, even the quality of a cup of coffee, these things all help to create the environment where we can be the best we can be and our clients will trust us to take the calculated risks we need to take.
Over the last 30 years we have been more consistent than many of our competitors both here in London and across our network. But on closer inspection you will see that we have had our ups and downs. The quality of our creative work has not always been top drawer by the high standards we judge ourselves against. And, reflecting upon the reasons for that, more often that not it has been because we got distracted. By obsessing about new ways of working, shipping in armies of consultants, (one of my bigger mistakes) too much introspection, coping with growth, dotcom madness, whatever. All well intentioned, but in their pursuit we took our eye off the ball that matters most and our product quality dropped. And then our confidence drops too and that is not good because the thing that you put in the fuel tank of an agency is confidence. And as the doubt creeps in you can start to question your belief.
BBH was built upon a set of beliefs, many of which others did not believe in. 20 plus years of no creative pitching, a policy the Financial Times called “suicidal.” The belief that we could build a strong global network that competed with the big boys, with a tiny number of offices. A holding company chief said “not in my lifetime” when I told him years ago that was our vision. He’s still alive.
We have chosen to zag while the world zigs. We have nailed our colours to our first belief, “The Power of Creativity and the Primacy of the Idea”. It is not easy being BBH. We have chosen a demanding path. A path that relies on confidence and self belief. And we have learned from those ups and downs that nothing reconfirms belief and builds confidence better than doing great work. Hence the lesson we have learned above all others. It’s all about the work.
Consider BBH London’s work for The Guardian. (And I could reference many other fine examples of BBH work over the years). A brilliant piece of communication, rooted in a fundamental truth about the brand, created by a team of talented people working with a visionary client. It has spread like wildfire and the concept of open journalism is being talked about from here to Australia. It has become news in its own right and entered popular culture. It is game changing.
But with all that come other good things. People want to know who created the film. People want to share it. Most people love it. Some hate it. That’s okay. Many of our clients admire it. It increases the interest people have in working at BBH anywhere in the world. It puts a spring in our step. It makes us proud. It makes us confident. It reaffirms our belief in ourselves. It makes the phone ring with calls from prospects wanting to meet us. And, perhaps most importantly, it inspires us to try even harder in all we do to reach for that level of excellence. So many other things fall into place when all we do is focus on the work.
Thirty years. One simple lesson. Running an advertising agency is a very simple business that on occasions we can make complicated. As long as we remember all roads lead to the work then the next 30 years can be even better than the first 30.
There is one other very important lesson that John, John and I learned before we started BBH. You cannot create a great agency or do great work without great people, working well together. We have been privileged over the last thirty years to have brilliant people join us all over the world and in many cases build their careers with us. Everything we have achieved as a business is down to all of them and all of you. Thank you to every single one of you for making BBH the very special company it is today.
All the best.