UNLEARNING ‘ME.’ JAMES SOWDEN’S 10 YEARS AT BBH SINGAPORE.

Most Western thinking ignores the fact that 70% of the world’s population live in collective societies, writes James Sowden, reflecting on his tenure as Managing Partner at BBH Singapore. Last week was my ten year anniversary at BBH Singapore. I should write a book about what I’ve learned, but I probably won’t. Instead I’ve sketched out a few lessons that I’ve learned...