Archive for the ‘animation’ Category
1st January 14
Posted in animation
In what can best be described as a blistering decision, New Jersey legalized online casino gaming in November 2013. Governor Christie was keen to shake things up and he’s no slouch when it comes to applying pressure. Christie’s vision is deeply rooted in the success of his home state, New Jersey. After the once-thriving Atlantic City hit a rough patch following the recession, 4 casinos shuttered and only 8 remain. Atlantic City gambling revenues increased every year from 1978 to 2006, peaking at $5.2 billion. Since 2007 however, it’s been all downhill for America’s favorite East Coast gambling destination.
Casino revenues have been dropping for 7 straight years from the $5.2 billion high in 2006 to $2.8 billion in 2013. Overall, that represents a drop of 53% with more to come in 2014. The 2013 slot win was a fraction over $2 billion and the table win was $798 million. The big man – Christie – had to counter with hard-hitting policies to stop the haemorrhaging, and that’s precisely what was done with new regulation aimed at legalizing online casino games. It’s no mean feat finding the biggest names in the business and getting them to fight it out for online gaming supremacy. But that’s what CaesarsCasino.com did when it went toe-to-toe against the competition in New Jersey.
Owned and operated by Caesars Interactive Entertainment (CIE), Caesars Online Casino now offers a virtual gaming platform featuring an impressive array of HTML 5 compatible games. The beauty of the online gaming platform is that players can enjoy the self-same casino excellence that has come to signify the Caesars brand. For over 30 years, Caesars has dominated traditional casino-style entertainment, and online gaming is the new frontier. The no download gaming platform offers no holds barred action. The games come at you fast and furious, direct off your browser and there is no respite from the adrenaline loaded entertainment. It’s akin to the electric atmosphere of being ringside at an MMA punch-up, as the big boys and big girls fight for glory.
Stepping into the Gaming Ring: Caesars Online Casino Hits Hard!
New Jersey is known for its rough and tough attitude, but there’s also a compassionate side that locals often allude to. At CaesarsCasino.com players across the Garden State can register, and play for real money. However, there are strict qualification requirements for all players: only players aged 21 and above can play real money games at Caesars Online Casino and all players must be physically present in the state of New Jersey. After lots of tweaking with the technology, geolocation tracking can now accurately pinpoint a player’s precise location.
It’s been a slugfest getting to the top, but this online casino is a brawler. In just a few months, the brand became the most respected name in online casino entertainment in the state of New Jersey. Players can easily make deposits and play real money casino games online. There are multiple convenient payments options including the Caesars Atlantic City cage, bank wire, Visa credit card, MasterCard, ACH, Neteller, and PayNearMe. There are 3 withdrawal methods including Neteller, check and USPS for players to use. Provided you have the funds available in your account, and provided you have met the wagering requirements, you’re free to withdraw your money.
Gaming Variety for High Rollers and Low Rollers
There is plenty of gaming variety for players to enjoy, including table games, slots games, video poker, roulette and everyone’s favourite casino card game, blackjack. To get players in the mood, there is $10 free for all players who register an account. Plus, you get to enjoy a dollar for dollar matching bonus up to $300. This is plenty of bankroll firepower to try your luck at any of the fun-filled slots, table games and skill based games like blackjack. Top titles include: Quick Hit Platinum, Cats, Chilli Gold, Monopoly Plus, Cleopatra and 5 impressive blackjack variants. Whether you’re a novice or a pro, blackjack is definitely the game to beat. It offers a low house edge, and players of all skill levels can go toe to toe against the dealer for the ultimate glory.
Blackjack Micro Limit 10, Blackjack Micro Limit 25, European Blackjack, Sidebet Blackjack and Vegas Blackjack are available. Each of these games ramps up the excitement with big winning potential on every hand. Players can employ basic blackjack strategy to improve their winning chances against the house. A great way to gain experience without wagering any real money, is to practice online blackjack games for free. Once you gain a level of proficiency in your game, you can switch over to real money mode and start raking it in.
Caesars Online Casino includes a complimentary blackjack strategy chart in each and every game. Players can use this chart to help them make statistically sound decisions in each of the hands that have been dealt. Games begin with players being dealt 2 cards face up and 1 card being dealt face up to the dealer. Players must base all of their betting decisions on what is known. You can choose to hit – always a favourite with MMA fans –, stand and take whatever punishment is being dealt to you, split, or take insurance if you suspect the dealer has blackjack.
2nd June 11
Last Saturday during coverage of the Champions League Final, BBH released our first 3D advert for Audi. Guest author Davud Karbasssioun, BBH Head of Film explains why this was the right technology for the right brand.
Over the last two years you would have had to be holed up on Pandora not to know that 3D was making a serious comeback. Some experts insist that film’s transition to 3D is as pivotal as the adoption of sound or the move to full colour. I’m not sure it really is that ‘black and white’…
More recently 3D has been used as a gimmick to add novelty to films rather than enhance their storytelling power, which hasn’t done the 3D brand any favours. Cynics would argue 3D is Hollywood’s answer to piracy, their way of ensuring bums on seats in an age of free sharing and piracy.
Either way the platform is here for all advertisers to embrace. Channels are desperately trying to get everyone to watch everything in 3D and all the electronics brands are falling over themselves to convince us that those brand new HD LCD’s we’d just invested in needed to be replaced with new 3D TVs.
But if brands are going to embrace 3D they must learn from the mistakes Hollywood is making and do it by respecting the technology. To me, Audi’s recent 2 ½ minute Le Mans film is a good example.
(The video above requires red/blue 3d glasses – for other options including plain old 2d, click on the 3D options button)
The ad features Audi Le Mans driver Allan McNish describing what it takes to win the legendary Le Mans 24-hour race. BBH Creative Directors Kevin Stark & Nick Kidney conceived the concept for the film after viewing a presentation by the charismatic McNish, describing the intensity, precision & endurance required to succeed in the race. From that moment on the brief was to dramatise that experience of the race as best they could using Allan’s own improvised narrative.
3D was never in the brief, in fact the guys specifically wanted to use 2D hand drawn art to give the film a simple, personal charm that matched the drivers personality. The idea of shooting Allan and making the film in 3D came later with Passion Pictures when it was clear that viewing the film though a stereoscopic lens would only further enhance the viewer’s engagement. Using both the Sky 3D broadcast of the Champions League final and the launch of the final Harry Potter installment in 3D are the perfect events to share it.
Anything that increases the creative spectrum is a great thing. 3D, if used appropriately and well, enhances the story. 3D, used badly, is terrible. Unfortunately, Hollywood is so desperate to generate hype to sell tickets that there is inevitably going to be overwhelming pressure from movie studios to push 3D in the hope that this will rescue the basic shortcoming of the film itself. That is the fundamental problem right now.
Wim Wenders’ film Pina is for me a rare example of 3D used beautifully. Here the 3D technology is used to open up a stage to give the Pina Bausch Dance Group the space to perform on, The results are as effective as they are beautiful (not sure it will challenge Hangover 2 at the Box office though).
Like Pina this Audi film is a rare example of helping dramatise an experience for the viewer that wouldn’t be as full an experience as in simple 2D. To me that’s how 3D technology should be used and how it will be most respected by the viewers, a win-win for brands.
Essentially the way I see it Audi are simply taking advantage of the 3D technology, or in German ‘Vorsprung durch 3D Technik.’
16th September 10
The team at Dentsu in London collaborated with a team of geeks at Berg London, and, using all sorts of crazy computer modeling and animation techniques, created 3D light-paintings by playing a “CAT-scan” style animation on the iPad while sweeping the iPad through the air. Then, by repeatedly sweeping through the air with various 3D models, they were able to create 3D light painting stop-motion animations.
Words don’t do it justice, take a look.
There are far more details and some good insights around the technology behind the project on the rather good Dentsu blog, written by old BBH Labs collaborator (Google Chrome) & ex-Glue London head of strategy, Beeker Northam. rokettube We look forward to seeing a ton more experimentation in this space.
“BIG BANG BIG BOOM: an unscientific point of view on the beginning & evolution of life … & how it could probably end.”
7th July 10
Everything about this is excellent. And it just gets bigger & better . . .