Category: advertising

UNLEARNING ‘ME.’ JAMES SOWDEN’S 10 YEARS AT BBH SINGAPORE.

Most Western thinking ignores the fact that 70% of the world’s population live in collective societies, writes James Sowden, reflecting on his tenure as Managing Partner at BBH Singapore. Last week was my ten year anniversary at BBH Singapore. I should write a book about what I’ve learned, but I probably won’t. Instead I’ve sketched out a few lessons that I’ve learned...

THE WORLD CUP OF ADVERTISING BOOKS

There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian, Harry and Tom decided...

IF YOU WANT TO CHANGE CULTURE YOU NEED UX

Relying on policy alone to create an inclusive culture and more effective workforce misses cultural subtleties that can damage the individual and the industry, lessons from User Experience can help us progress towards real inclusivity, writes BBH UX Strategist, Amy Andrews. Photo credit: Gerome Viavant on Unsplash Advertising and tech are historically exclusive industries. But this is not necessarily about diversity- whether...

FORGET ‘MANIFESTOS’. BRAND ADS SHOULD BE AS SHORT AS POSSIBLE.

For some time brands have broadcast lengthy ‘manifestos’ to differentiate themselves from the competition when perhaps less is more, writes Lucian Trestler, Strategy Director at BBH and Editor of BBH Labs. I’ve got a few problems with brand ‘manifesto’ ads. With a couple of notable exceptions, they are just strategy set to a mood film. They over explain something that...