Category: advertising

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The Return of the Barn – BBH NY Summer Session

Author: Sam Jesse (@sam_jesse), Strategist, BBH NY. It’s hard to believe the Barn is turning four this summer. During its short existence, the Barn and its interns have had some big moments. From the very first project to receive national attention (http://datingbrian.com/) to another which won two Lions at Cannes (http://underheardinnewyork.com/), the Barn keeps moving onward and upward. We even...

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Part 3: Advertising is Dead, Long Live Advertising

This is the third post in a series based upon our submission to Wharton’s Advertising 2020 initiative. The structure we’re loosely following here: 8 years, 8 potential future opportunities, 8 things to do now. Previous instalments in the series are available here: Part 1 and Part 2. The final instalment will follow tomorrow. *** #5 Content Marketing: brands as content owners &...

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Part 2: Advertising is Dead, Long Live Advertising

This is the second post in a series based upon our submission to Wharton’s Advertising 2020 initiative. The first, introductory post in the series was published yesterday, here. The structure we’re loosely following: 8 years, 8 potential future opportunities, 8 things to do now. Subsequent instalments to follow over the next day or so. *** #2 Everything is Connected: The Rise...